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MOBILE ADVERTISING

The mobile advertising market is expected to generate revenues ranging somewhere between $1bn and $24bn within four years. There are few proven models of what a mobile advertising campaign should look like to be successful.

Mobile Advertising is part of Business Exchange, suggested by Andrea Muller. This topic contains 1,220 news and 342 blog items. Read updated news, blogs, and resources about Mobile Advertising. Find user-submitted articles and reactions on Mobile Advertising from like-minded professionals.

News

Recent news on this topic.

New PQ Media Forecast: U.S. Mobile & Social Media Revenue Surged 3...more

Total U.S. mobile & social media revenue – including consumer and business access, content, advertising and...

Location Based Marketing Tips: Getting Started pbSmart Essentialsmore

Location based marketing can help your business connect with local customers. Use these tips to get started.

Mojiva Mobile Ad Network Eclipses One Billion Unique Devices in Monthl...more

With Almost a Quarter of a Billion Unique Devices Reached in the US, Mojiva’s Global Saturation is Attributed to...

Hipcricket Named "Mobile Marketing & Advertising Agency of th...more

Mobile Marketing Leader Shortlisted in the Most Sought After Awards Competition in the Global Communications Industry

VINDICO Accreditation Renewed by Media Rating Council : Ad Operations...more

Renewal of MRC accreditation demonstrates VINDICO’s commitment to building trust in online video advertising

Jumptap Appoints Bob Hammond Chief Technology Officer : Ad Operations...more

Jumptap, the leader in targeted mobile advertising, announced that Bob Hammond has joined the company as Chief...

ValueClick's Mobile Advertising Unit Greystripe Announces Four Global ...more

Brand-focused mobile ad network experiencing tremendous growth with plans for global scale

IBM Survey Finds Giving Up Personal Information Really Pays Off for Co...more

A new IBM survey of more than 28,000 consumers-- the largest global survey of its kind – found that, overwhelmingly,...

Mobile Insight Start-up, Qriously, Announces New App-based Products an...more

Qriously, a London-based mobile start-up, today announced two innovative and pioneering mobile advertising products in...

IBM's Benchmark December Holiday Report Shows Mobile Devices, Includin...more

The U.S. online retail sector delivered 7.5 percent growth in December 2011 compared to the same period last year,...

Smartphones and Tablets Causing Consumers to Have Second Thoughts Abou...more

Consumers intend to buy fewer televisions this year and fewer are regularly watching content on them, a new Accenture...

NFC Global Innovation Competition Announced, Call For Entries by March...more

The NFC Forum and WIMA have announced a call for entries to Tap Into Innovation: NFC Global Competition 2012,...

Apple Hires Adobe's Todd Teresi to Run iAdmore

Yahoo veteran Todd Teresi, most recently of Adobe, will be charged with making Apple's iAd a premium buy in the face of...

ValueClick's Greystripe Reports a 300% Boost in Click-Through Rates wi...more

New units go beyond static banners and allow brands to build industry-centric ads that incorporate social media, local...

CBS Outdoor UK Partners with Blismobile, Bluetooth Advertising Network...more

CBS Outdoor UK has announced a partnership with Blismobile, a provider of location-based mobile marketing services, to...

Starbucks: Local Mobile Partnerships Generate New Customersmore

Mediaspace Solutions Announces iPad Application Offering Enhanced Solu...more

Mediaspace Solutions has released its first application for the iPad and iPhone. The iPad and iPhone app provides...

adtivity by appssavvy Platform Infused with Completed $7.1 Million Ser...more

adtivity embraced by 125+ publishers and advertisers, and delivering engagement significantly above industry average;...

IAB Reveals First-Ever List of Top Mobile Shopping Savvy US Citiesmore

Houston, New York & Atlanta Take the Lead, San Francisco/Bay Area Misses the Top 10 Cut

AT&T Survey Finds Nearly 90 Percent Expect to Increase Mobile Mark...more

Smartphone applications and mobile barcodes--- those funny-looking, pixilated squares appearing on everything from bus...

JiWire Mobile Audience Insights Report Reveals That 66% of Mobile User...more

JiWire, the leading location-based mobile media company reaching the on-the-go audience, today announced its latest...

New Study Confirms Social Media and Mobile Driving Instore Buying Deci...more

New shopping apps, mobile technologies and social media rewards are moving buying decisions back into the stores,...

Smart Posters and Mobile Marketing To Lead NFC Tag Marketmore

Smart posters and mobile marketing are the greatest opportunity for service providers and manufacturers of NFC tags;...

Mobile is the Next Advertising Frontier for Small Businessesmore

Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to...

Is Mobile the Hot Ad Option for Small Businesses?more

Facebook is again ranked as the social media site most beneficial for business. Twitter, LinkedIn and YouTube follow as...

Top Sources: Mobile Advertising

  • screenmediadaily.com
  • MediaPost | Online Media News
  • adage.com
  • mytechboxonline.com
  • SeekingAlpha.com
  • Economictimes
  • BusinessWeek
  • adoperationsonline.com
  • ft.com
  • New York Times

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Director of Marketing Biolite | Brooklyn, NY
Posted: May 10
Advertising Operations Analyst Webfinance | Fairfax, VA
Posted: May 2
Marketing and Advertising Intern Glu Agency | New Brunswick, NJ
Posted: Apr 30
Channel Optimization Executive Mobile Services Industry Assurant | Chicago, IL
Posted: May 15
Software Developer - Web and Mobile Projects Rentrak | Portland, OR
Posted: May 25

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