Recent news around the MADE Fashion Week app developed by Sonic Notify brought to our attention a very creative way to employ what is known as inaudible frequency technology. We have spoken with Jonathan Glanz, CEO of Sonic Notify (www.sonicnotify.com) about how this technology can be used by marketers who wish to target specific audiences via mobile devices.
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Reactions to Interview: Jonathan Glanz, CEO Sonic Notify Explains the Inaudible Frequency Technology and How It Will Serve the New York Fashion Week
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