MediaPost Publications Mobile Retail Traffic Gains In Europe 08/01/2011

Mobile shopping activity is up strongly across Europe, especially in the U.K., but is still limited to a minority of mobile subscribers. As of May, the number of people in the five largest European markets (France, Germany, Italy, Spain and the U.K.), accessing retail sites on their devices increased 37% in the last year to 13.5 million, according to new comScore data.