Welcome to the World of Big Data—Connecting Mobile Behavior with Transactional Data (Digital Signage Universe)

According to ComScore’s 2012 US Digital Futures In Focus report, in 2011, the majority of all mobile phone owners consumed mobile content on their devices, marking an important milestone in the evolution of mobile from a primary communications device to a content consumption tool. While this transition marks a major shift in consumer behavior, it doesn’t tell the whole story. People aren’t just...