accountKinetic, one of the world's largest media planners and buyers of Out-of-Home advertising and JCDecaux, one of the largest outdoor advertising companies, have announced the launch of a a 4-week trial of near field technology (NFC) on all of Reading's 6-sheet poster sites in the UK, March 5, 2012
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Reactions to Kinetic and JCDecaux Testing Near Field Communications, 300 UK Bus Shelters to be Equipped with NFC
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