Most Active Articles 2013-05-22T02:02:29.180-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:mobile-marketing Christina "CK" Kerley ckerley954 urn:com:businessweek:bx:article:15764149776026500993-4b944a71e9cb3be3427a37559b3a5d73 2013-03-11T11:43:10.153-04:00

With spring travel kicking up, we compare the mobile websites designs of 2 airlines for on-the-go passengers looking for travel convenience.

With spring travel kicking up, we compare the mobile websites designs of 2 airlines for on-the-go passengers looking for travel convenience. http://www.bkv.com/blog/comments/mobile-website-design-face-off-delta-vs.-us-airways Daniel Pak dpak256 4 0 0 4 urn:com:businessweek:bx:article:6255811910148798128-877f721be8ae51b5b141ec5f03f1ef98 2013-03-18T06:59:02.303-04:00

Kia Media mobile provides users the up-to-the minute news, product information, and photography in a format designed for on-the-go browsing. Also handy is a complete list of Kia public relations (PR) contacts.

Kia Media mobile provides users the up-to-the minute news, product information, and photography in a format designed for on-the-go browsing. Also handy is a complete list of Kia public relations (PR) contacts. http://www.rmndigital.com/kia-motors-to-follow-journalists-with-kia-media-mobile/ Rakesh Raman rraman103 1 1 0 0 urn:com:businessweek:bx:article:11011328624022975051-dfdb510c5b59998248bd4e4850c0042a 2013-05-15T06:46:03.090-04:00

Agencies are always ahead of the curve and are looking for new ways to achieve higher marketing results for their clients. ProTexting empowers agencies to offer SMS and mobile marketing engagement campaigns to their clients.

Agencies are always ahead of the curve and are looking for new ways to achieve higher marketing results for their clients. ProTexting empowers agencies to offer SMS and mobile marketing engagement campaigns to their clients. http://www.youtube.com/watch?v=Fs_M9AiSpsU Ganka Belcheva gbelcheva957 6 5 1 0 urn:com:businessweek:bx:article:5927994405430569975-0e925bebf55eb22102373f18987ee966 2013-05-20T14:45:49.556-04:00

Perhaps it's true that the majority of Americans have bought something online using their mobile devices, but don't use this study to support that argument...

Perhaps it's true that the majority of Americans have bought something online using their mobile devices, but don't use this study to support that argument... http://atomictango.com/2013/05/20/mobile-marketing-study/ Freddy J. Nager fnager424 0 0 0 0 urn:com:businessweek:bx:article:12874135646056206546-2ad72287d0500f66ce16eed078238264 2013-04-23T10:28:20.777-04:00

http://blog.protexting.com/2013/04/protexting-reflecting-on-sxsw-2013 Ganka Belcheva gbelcheva957 0 0 0 0 urn:com:businessweek:bx:article:6951404386478712520-30fc8dfee684788f3f678bf6a7fe2bd7 2013-02-25T20:27:48.102-05:00

http://corp.wishpond.com/blog/2013/02/12/5-ways-marketers-can-use-twitters-vine-app-to-drive-social-media-roi/ Nick Steeves nsteeves629 0 0 0 0 urn:com:businessweek:bx:article:4210000462311567128-c3a626c797bddc6fa916f54fa46c8362 2013-03-14T03:36:13.720-04:00

Как да свържем интернетс реалния свят и реалния бизнес? Всеки ден маркетолозите си задават този въпрос. Понякога изглежда така, сякаш онлайн света и реалния свят са две отделни местаи две отделни състояния на съзнанието.

Как да свържем интернетс реалния свят и реалния бизнес? Всеки ден маркетолозите си задават този въпрос. Понякога изглежда така, сякаш онлайн света и реалния свят са две отделни местаи две отделни състояния на съзнанието. https://newtrend.bg/marketing/trends/smsa-dnes-svarzva-online-i-realniya-svyat Ganka Belcheva gbelcheva957 0 0 0 0 urn:com:businessweek:bx:article:3792745809814056808-a179c7e6ebd4c335a23dc1bad2411db9 2013-01-29T20:26:39.657-05:00

iHuman Evolution mobile marketing web design, mobile apps, e-commerce social networking solutions. Over 65% of consumers use mobile Internet devices to shop, get news, and social network with friends. Great information on mobile apps.

iHuman Evolution mobile marketing web design, mobile apps, e-commerce social networking solutions. Over 65% of consumers use mobile Internet devices to shop, get news, and social network with friends. Great information on mobile apps. http://www.ihumanevolution.com/AboutUs.php James Rickman jrickman372 0 0 0 0 urn:com:businessweek:bx:article:9963647702812627062-1a601dc6e20f2bdfdb45b123038d6ce7 2012-08-23T08:53:33.887-04:00

Contests are a very important and effective part of Facebook. People love contests; they love to respond and they love to play. They also love to get something either for free or without having made much effort at all.

Contests are a very important and effective part of Facebook. People love contests; they love to respond and they love to play. They also love to get something either for free or without having made much effort at all. http://www.compukol.com/blog/increasing-traffic-through-facebook-contests-and-sweepstakes/ Michael Cohn mcohn283 0 0 0 0 urn:com:businessweek:bx:article:14072469410940021969-ba411bdf29193a7dd81efd2d1375ba61 2012-11-09T08:24:33.774-05:00

One of the most impressive companies we met at ad:tech New York was MassiveImpact, the brainchild of Sephi Shapira. The company’s technique allows advertisers to acquire new customers by targeting potential users based upon their actual conversion history and relies on 99 percent of available specific user information. “The desire for mobile marketing is so strong,” said Shapira. “In the United States alone, 25 percent of the population uses their mobile device as a primary source of browsing.”

One of the most impressive companies we met at ad:tech New York was MassiveImpact, the brainchild of Sephi Shapira. The company’s technique allows advertisers to acquire new customers by targeting potential users based upon their actual conversion history and relies on 99 percent of available specific user information. “The desire for mobile marketing is so strong,” said Shapira. “In the United States alone, 25 percent of the population uses their mobile device as a primary source of browsing.” http://www.allvoices.com/contributed-news/13362953-profile-massiveimpact Gil Regev gregev280 0 0 0 0 urn:com:businessweek:bx:article:13595136215531407370-f2dfd4f9e18b1e5c8c8e064ec5d6d363 2013-03-14T14:44:18.017-04:00

Since we announced that Fiksu officially supports Facebook mobile app installs, we've been dying to put the new integration to the test and see how this new channel performs relative to other ad networks. We've gotten results from a few different client apps so far, and wanted to share some of them. Read more: http://www.fiksu.com/blog/first-look-results-facebook-mobile-ads-showing-promise-app-marketers

Since we announced that Fiksu officially supports Facebook mobile app installs, we've been dying to put the new integration to the test and see how this new channel performs relative to other ad networks. We've gotten results from a few different client apps so far, and wanted to share some of them. Read more: http://www.fiksu.com/blog/first-look-results-facebook-mobile-ads-showing-promise-app-marketers http://www.fiksu.com/blog/first-look-results-facebook-mobile-ads-showing-promise-app-marketers Viki Zabala vzabala341 0 0 0 0 urn:com:businessweek:bx:article:11023591244246609917-37c6babcd16292f6a1bc991dab3a7736 2012-09-20T12:37:25.341-04:00

JP Morgan predicted that the iPhone 5 could add up to .5 percent to GDP growth. Days later the iPhone5 preorders topped 2 million in 24 hours. Our own Patrick Meyer was there, at the San Francisco Apple Launch event, and filed this report.

JP Morgan predicted that the iPhone 5 could add up to .5 percent to GDP growth. Days later the iPhone5 preorders topped 2 million in 24 hours. Our own Patrick Meyer was there, at the San Francisco Apple Launch event, and filed this report. http://www.innovationexcellence.com/blog/2012/09/19/the-new-iphone5-the-clash-of-the-titans/ Dru Sturgess dsturgess259 0 0 0 0 urn:com:businessweek:bx:article:11110420016015723572-813028f3a747d8f2ca3d11dba85de559 2013-02-26T15:59:28.496-05:00

Freemium Exchange from MassiveImpact gives mobile publishers an alternative pay model by doing away with all ad serving or exchange commission fees | Affiliate Marketing News

Freemium Exchange from MassiveImpact gives mobile publishers an alternative pay model by doing away with all ad serving or exchange commission fees | Affiliate Marketing News http://www.affiliates4u.com/news/2013/02/massiveimpact-scraps-mobile-ad-serving-fees-freemium-exchange/ Gil Regev gregev280 0 0 0 0 urn:com:businessweek:bx:article:14241051024951473491-616561981514f18fc81971a1063fca15 2012-10-03T21:39:30.508-04:00

http://milo.com/blog/double-browsing/ Neil Spencer nspencer445 0 0 0 0 urn:com:businessweek:bx:article:12908178773713857584-77a2811e0c5d8cb52a6d9b18b25a4147 2013-02-07T13:00:45.087-05:00

How do we connect the Internet with the real world? Every day marketers ask themselves this question. Sometimes it seems as though the online world and the real world are two separate places and two separate states of mind.

How do we connect the Internet with the real world? Every day marketers ask themselves this question. Sometimes it seems as though the online world and the real world are two separate places and two separate states of mind. http://www.mobilemarketer.com/cms/opinion/columns/13207.html Ganka Belcheva gbelcheva957 0 0 0 0 urn:com:businessweek:bx:article:9364989294312293808-8d3e8b4acd87abcd4188ddbc5b256658 2013-03-20T14:30:41.191-04:00

MassiveImpact’s Freemium Exchange generated a bottom line monetization increase of 150 percent for ViMAP when compared to two alternate media channels ViMAP had been previously using. In addition, MassiveImpact’s Freemium Exchange model dramatically boosted ViMAP’s eCPM (used to measure the effective value of a publisher’s ad space).

MassiveImpact’s Freemium Exchange generated a bottom line monetization increase of 150 percent for ViMAP when compared to two alternate media channels ViMAP had been previously using. In addition, MassiveImpact’s Freemium Exchange model dramatically boosted ViMAP’s eCPM (used to measure the effective value of a publisher’s ad space). http://finance.yahoo.com/news/vimap-realizes-150-percent-bottom-120000439.html Gil Regev gregev280 0 0 0 0 urn:com:businessweek:bx:article:7137794005612887658-f9c1d776e0d2f3da034f8c5badd269e0 2012-08-03T13:39:43.114-04:00

A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.

A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience. http://trends.e-strategyblog.com/2012/08/02/facebook-users-visual-attention-across-platforms-heatmaps/2401 David Erickson - e-Strategist dericksonestrategist727 0 0 0 0 urn:com:businessweek:bx:article:958718497562001754-425500be1384118f13e4df22ade7c034 2013-03-26T10:43:27.159-04:00

In considering mobile web development, don't forget to consult your customers before deciding on a type of mobile website for your business.

In considering mobile web development, don't forget to consult your customers before deciding on a type of mobile website for your business. http://www.pbsmartessentials.com/customer-management/mobile-web-development-dont-forget-to-consult-your-customers/ Justin Amendola jamendola194 0 0 0 0 urn:com:businessweek:bx:article:9365180453674642055-7ba93ffde5ce1a0c382b96d85ee1db94 2012-09-20T08:34:57.002-04:00

From Yahoo! News: Mobile Advertising Company Focuses on Building R&D, Expanding Corporate Alliances in U.S., and Global Media Buying InitiativesNew York, NY (PRWEB) September 20, 2012 MassiveImpact, a leader in performance mobile advertising, announces today the appointment of new Chief Technology Officer (CTO) Moshe Shachar, Vice President of U.S. Operations Kevin Cowen, and Vice President of Media Daniel Zelkind. ...

From Yahoo! News: Mobile Advertising Company Focuses on Building R&D, Expanding Corporate Alliances in U.S., and Global Media Buying InitiativesNew York, NY (PRWEB) September 20, 2012 MassiveImpact, a leader in performance mobile advertising, announces today the appointment of new Chief Technology Officer (CTO) Moshe Shachar, Vice President of U.S. Operations Kevin Cowen, and Vice President of Media Daniel Zelkind. ... http://news.yahoo.com/massiveimpact-expands-leadership-team-appointment-chief-technology-officer-120256650.html Gil Regev gregev280 0 0 0 0 urn:com:businessweek:bx:article:16988005159318956699-e38d4a29a54e2619d961a8d6a4aca68c 2012-09-17T11:19:49.136-04:00

See the results of our small business marketing survey and find out how other SMBs are communicating with customers.

See the results of our small business marketing survey and find out how other SMBs are communicating with customers. http://www.pbsmartessentials.com/marketing-plan/the-results-are-in-pitney-bowes-small-business-marketing-survey/ Justin Amendola jamendola194 0 0 0 0 urn:com:businessweek:bx:article:12516137052863193085-0fb772f65a47b8a97217fc6c58ad6d32 2012-09-12T11:49:51.430-04:00

This small business marketing survey report shows key stats and trends on how small businesses market to and communicate with their customers.

This small business marketing survey report shows key stats and trends on how small businesses market to and communicate with their customers. http://www.pbsmartessentials.com/small-business-marketing-survey-2012/ Justin Amendola jamendola194 0 0 0 0 urn:com:businessweek:bx:article:7077045436325918300-dd56aa7aafb0dcae0b92fb47cac26d42 2013-02-02T05:20:18.623-05:00

This huge subscriber base is split in 66:34 between rural and urban users respectively......

This huge subscriber base is split in 66:34 between rural and urban users respectively...... http://www.bharatbook.com/mobile-and-telecoms-market-research-reports/mobile-marketing-in-india-2012.html Ross Taylor bbook094 0 0 0 0 urn:com:businessweek:bx:article:14369626558858165038-ec4d1772f800d161301aefa364181a94 2013-03-21T18:26:52.996-04:00

This infographic looks at how Merchants can leverage new mobile options to bring more customers in the door, and turn them from simple stop-ins to frequent patrons.

This infographic looks at how Merchants can leverage new mobile options to bring more customers in the door, and turn them from simple stop-ins to frequent patrons. http://merchantwarehouse.com/attracting-retaining-customers-with-mobile-technology Neil Spencer nspencer445 0 0 0 0 urn:com:businessweek:bx:article:12766117517479581856-5ad50b66e9998b6204814d97bf27b7a7 2012-11-05T21:59:54.190-05:00

KUCHING: Whilst discussions on mobile strategies grew intense during the MMA Conference in India, chief executive office Jonathan Ellis of TheTMSway Ltd (TMS) left a notable message that might leave brand marketers with an alternative solution regarding mobile.

KUCHING: Whilst discussions on mobile strategies grew intense during the MMA Conference in India, chief executive office Jonathan Ellis of TheTMSway Ltd (TMS) left a notable message that might leave brand marketers with an alternative solution regarding mobile. http://www.theborneopost.com/2012/11/06/tms-sets-out-ways-to-interact-with-traditional-media-via-mobile/ Luida Cabatana lcabatana173 0 0 0 0 urn:com:businessweek:bx:article:10063066502952384295-1b7f6971bb995b8cf7c33526de2509fa 2013-03-12T11:30:54.670-04:00

“MEF plays an integral role in creating policy and initiatives that will take mobile content and commerce forward,” says Ronen Mense, Vice President of Sales and Business Development of MassiveImpact. “Representing both MEF and MassiveImpact at a pivotal time for the mobile advertising industry is a huge honor and I’m happy to be given the opportunity to impact the future of the mobile industry on a global scale.”

“MEF plays an integral role in creating policy and initiatives that will take mobile content and commerce forward,” says Ronen Mense, Vice President of Sales and Business Development of MassiveImpact. “Representing both MEF and MassiveImpact at a pivotal time for the mobile advertising industry is a huge honor and I’m happy to be given the opportunity to impact the future of the mobile industry on a global scale.” http://www.walb.com/story/21583901/massiveimpacts-ronen-mense-elected-to-board-of-directors-of-mef-asia Gil Regev gregev280 0 0 0 0