TheTMSway partners with Brand Loyalty in Indonesia to transform in-store marketing promotions into consumer ‘interactive touch points’ via mobile

Via an interactive call-to-action strategy, TMS aims to help the Indonesian food retail giant, Matahari Food Business, acquire in-store ‘opt in’ consumer data for greater understanding of their customer base nationwide.

TheTMSway, a global provider of mobile marketing and commerce solutions, announced today the launch of an interactive campaign that simultaneously enables a total of...