Most Active Articles 2009-11-26T02:23:52.413-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:monetizing-web-20 Sanjay Maharaj smaharaj280 urn:com:businessweek:bx:article:1511164852839585305-2dede3751fec0637b7c017fc05b77dfa 2009-11-24T06:12:45.796-05:00

Historically strategies have been developed based on assumption made about how the markets respond and to what. The aim of a strategy is to develop market differential, awareness and value that the market would respond to. Old methods relied heavily...

Historically strategies have been developed based on assumption made about how the markets respond and to what. The aim of a strategy is to develop market differential, awareness and value that the market would respond to. Old methods relied heavily... http://www.relationship-economy.com/?p=7511 Jay Deragon jderagon557 0 0 0 0 urn:com:businessweek:bx:article:763846594347691984-a2551d7fade470c0f94cc2f8f8329d0b 2009-11-23T10:14:02.106-05:00

There has been lots of debate about the ROI from social media. As discussed previously the debate reflects old strategic thinking that says everything must be measured against an ROI. That old thinking reflects “legacy knowledge” and old management...

There has been lots of debate about the ROI from social media. As discussed previously the debate reflects old strategic thinking that says everything must be measured against an ROI. That old thinking reflects “legacy knowledge” and old management... http://www.relationship-economy.com/?p=7853 Jay Deragon jderagon557 0 0 0 0 urn:com:businessweek:bx:article:13311581436248626622-72bb94016c45e83c5bcc668cffe9219e 2009-11-22T06:42:28.875-05:00

No one really likes making mistakes. We all make mistakes and most people learn from their mistakes. The value of social media is you can learn from other people’s mistakes. You can also simply copy current practices and make the same mistakes...

No one really likes making mistakes. We all make mistakes and most people learn from their mistakes. The value of social media is you can learn from other people’s mistakes. You can also simply copy current practices and make the same mistakes... http://www.relationship-economy.com/?p=7778 Jay Deragon jderagon557 0 0 0 0 urn:com:businessweek:bx:article:1510925040948673988-fcc58c950e29247687f1654a278c7a2d 2009-11-21T07:47:22.493-05:00

The internet and social technology has turned the publishing industry upside down and inside out. We’ve seen 24 of the top 25 newspapers go out of business. Magazine subscription rates are down and the leaders within the industry are struggling to...

The internet and social technology has turned the publishing industry upside down and inside out. We’ve seen 24 of the top 25 newspapers go out of business. Magazine subscription rates are down and the leaders within the industry are struggling to... http://www.relationship-economy.com/?p=7505 Jay Deragon jderagon557 0 0 0 0 urn:com:businessweek:bx:article:14807177201028346477-d2dffc4beb09ac4ef05f70a55303e53f 2009-11-13T07:06:18.121-05:00

Organizations are jumping into social media without being ready for what might happen. You ask what might happen? A lot of things could happen and many you are not ready to handle. In order to get ready before you leap you really need to assess...

Organizations are jumping into social media without being ready for what might happen. You ask what might happen? A lot of things could happen and many you are not ready to handle. In order to get ready before you leap you really need to assess... http://www.relationship-economy.com/?p=7133 Jay Deragon jderagon557 0 0 0 0 urn:com:businessweek:bx:article:16243308811008919854-94c3fbe7bad6aabdbee626e00cc7b14e 2009-11-11T07:37:31.677-05:00

Markets move when new information enters a market. Today markets are overloaded with new information flooding our minds and vying for our attention. New and old media grabs our attention when it provides relevant and relative information that...

Markets move when new information enters a market. Today markets are overloaded with new information flooding our minds and vying for our attention. New and old media grabs our attention when it provides relevant and relative information that... http://socialmediadirections.com/2009/11/11/how-does-the-market-move/ Jay Deragon jderagon557 0 0 0 0 urn:com:businessweek:bx:article:2261360854827679306-77a9a52c414ade5f3e184f793ffbfa69 2009-11-05T06:10:22.779-05:00

It seems that online and off line conversations are consumed with measuring the ROI from social media. Much of the dialog is a waste of time and focused on the wrong thing. Yet organizations seem to be demanding a measure of ROI from this thing we...

It seems that online and off line conversations are consumed with measuring the ROI from social media. Much of the dialog is a waste of time and focused on the wrong thing. Yet organizations seem to be demanding a measure of ROI from this thing we... http://www.relationship-economy.com/?p=7293 Jay Deragon jderagon557 2 2 0 0 urn:com:businessweek:bx:article:11836982717060220397-f1a179fccd5e0b3779330483d38fb643 2009-10-30T07:12:45.770-04:00

Most business leaders want quick answers. When is comes to effectively using social media to accomplish specific objectives to get you where you want to go there is no quick answers rather their is only knowledge to either find or create. You can find knowledge within the marketplace of conversations. You can also take existing knowledge and create new knowledge which in turn will pull the market to you

Most business leaders want quick answers. When is comes to effectively using social media to accomplish specific objectives to get you where you want to go there is no quick answers rather their is only knowledge to either find or create. You can find knowledge within the marketplace of conversations. You can also take existing knowledge and create new knowledge which in turn will pull the market to you http://www.relationship-economy.com/?p=6635 Jay Deragon jderagon557 2 2 0 0 urn:com:businessweek:bx:article:17716819495168390783-2f52da37db48d8998d6c532527fc1099 2009-01-12T10:04:46.889-05:00

Not only are most of the hottest Web 2.0 startups unprofitable, quite a few lack viable revenue models altogether

Not only are most of the hottest Web 2.0 startups unprofitable, quite a few lack viable revenue models altogether http://www.drama20show.com/2009/01/09/web-20-revenue-models-and-profitability/ Helen Walters hwalters107 98 90 7 1 urn:com:businessweek:bx:article:5856022500737687386-6ffd961597dfd09f31977a5bdc0a42f8 2009-10-20T17:16:57.510-04:00

A long time ago, in an Internets far far away, the people were promised a galaxy free of corporate-empire dominance...

A long time ago, in an Internets far far away, the people were promised a galaxy free of corporate-empire dominance... http://atomictango.com/2009/02/24/mob-rules/ Freddy J. Nager fnager424 0 0 0 0 urn:com:businessweek:bx:article:17737191008664082946-148c6a3de74332c020f5e534bcea61f6 2009-10-13T06:22:22.606-04:00

Do you see the conflict that has arisen over the last 200+ years? Our current economic system is largely dependent on gaining “capital” from capitalist (large corporations, VC’s and Government) and the rules to gain said capital is defined by the capitalist. Thus, to engage in capitalism one must follow the rules of the existing “economic system” which is not a truly “free market” rather a market controlled by the few and consumed by the many.

Do you see the conflict that has arisen over the last 200+ years? Our current economic system is largely dependent on gaining “capital” from capitalist (large corporations, VC’s and Government) and the rules to gain said capital is defined by the capitalist. Thus, to engage in capitalism one must follow the rules of the existing “economic system” which is not a truly “free market” rather a market controlled by the few and consumed by the many. http://www.relationship-economy.com/?p=6762 Jay Deragon jderagon557 2 2 0 0 urn:com:businessweek:bx:article:5190415414729426014-33c134d8efd133ad478dc58d59472f96 2009-10-12T07:40:31.941-04:00

The ever changing web is forcing the advertising industry to rethink its strategies as a result of consumer preferences for all things social. In an article from Knowledge@Wharton titled Project tries a new spin on old ad strategies the article...

The ever changing web is forcing the advertising industry to rethink its strategies as a result of consumer preferences for all things social. In an article from Knowledge@Wharton titled Project tries a new spin on old ad strategies the article... http://www.relationship-economy.com/?p=6887 Jay Deragon jderagon557 1 1 0 0 urn:com:businessweek:bx:article:6687210239366334892-686c728beaedce3bde235df7253901b4 2009-09-16T06:05:17.193-04:00

As more and more organizations adopt the use of social media there is an obvious difference in perspective as to whether social media is a strategy, a tactic or just another set of promising tools. Our perspective drives our actions, attitudes and...

As more and more organizations adopt the use of social media there is an obvious difference in perspective as to whether social media is a strategy, a tactic or just another set of promising tools. Our perspective drives our actions, attitudes and... http://www.relationship-economy.com/?p=6298 Jay Deragon jderagon557 5 2 0 3 urn:com:businessweek:bx:article:12585739847222784743-4f067b05e28644c6b7196a9d42b00c27 2009-09-30T06:12:04.716-04:00

As indicated in the previous post “How” is more important than what. If “How” were a company it would be a company whose only product or service was knowledge. Knowledge rest between the ears of every human being. Thus every person is in fact their...

As indicated in the previous post “How” is more important than what. If “How” were a company it would be a company whose only product or service was knowledge. Knowledge rest between the ears of every human being. Thus every person is in fact their... http://www.relationship-economy.com/?p=6350 Jay Deragon jderagon557 3 3 0 0 urn:com:businessweek:bx:article:9639180340559662697-a41f3c1398fbde0928eebabe01960ebd 2009-05-27T07:24:43.495-04:00

Businesses measure a lot of things in order to determine if their actions justify the cost. In the world of accounting there has been a series of methodologies...

Businesses measure a lot of things in order to determine if their actions justify the cost. In the world of accounting there has been a series of methodologies... http://www.relationship-economy.com/?p=4189 Jay Deragon jderagon557 12 9 1 2 urn:com:businessweek:bx:article:4464813637764839945-7fcceb2ce18e29604fb2581a617ddd74 2009-08-05T09:59:14.439-04:00

Everyone seems to be seeking the holy grail of ROI from Social Media. Some view social media as just another channel without considering its differences over other media. Some look at it as a “new innovative” method to reduce cost and gain...

Everyone seems to be seeking the holy grail of ROI from Social Media. Some view social media as just another channel without considering its differences over other media. Some look at it as a “new innovative” method to reduce cost and gain... http://www.relationship-economy.com/?p=5476 Jay Deragon jderagon557 9 9 0 0 urn:com:businessweek:bx:article:12585500035362845152-84dca928f4b46e8523d93e07be6332f3 2009-09-28T06:54:06.879-04:00

Social technology provides and abundance of data. The data provides information which can create knowledge if properly applied to gaining new knowledge. New knowledge can create new results if we apply theories based on the knowledge gained.

Social technology provides and abundance of data. The data provides information which can create knowledge if properly applied to gaining new knowledge. New knowledge can create new results if we apply theories based on the knowledge gained. http://www.relationship-economy.com/?p=6346 Jay Deragon jderagon557 1 1 0 0 urn:com:businessweek:bx:article:12585500035393816878-1c6d5e6a6797b8419f5e8324b28d746c 2009-09-29T15:17:25.896-04:00

Social technology offers individuals an array of places to establish ones presence in the market of conversations. These places, whether a blog, a social network or an established community, are “what” more and more people are learning about and...

Social technology offers individuals an array of places to establish ones presence in the market of conversations. These places, whether a blog, a social network or an established community, are “what” more and more people are learning about and... http://www.relationship-economy.com/?p=6348 Jay Deragon jderagon557 0 0 0 0 urn:com:businessweek:bx:article:12585260223425476246-0069902deca83b9a2fc9fb061973bfe3 2009-09-27T08:07:41.259-04:00

People create resumes to seek employment. A resume reflects someone’s experience. But a persons experience does not reflect knowledge of anything accept that which they have experienced in the past. You might say that your experience has taught you...

People create resumes to seek employment. A resume reflects someone’s experience. But a persons experience does not reflect knowledge of anything accept that which they have experienced in the past. You might say that your experience has taught you... http://www.relationship-economy.com/?p=6337 Jay Deragon jderagon557 0 0 0 0 urn:com:businessweek:bx:article:9615545363316602115-1dcdc99594dc7f3bf795c41d10ce2c0e 2009-08-23T08:17:54.355-04:00

We are all addicted to keeping up with conversations. We wake up and check our IPhone, our email, the news, our Twitter account etc. etc. This addiction is in reality stealing our life away to chatter that doesn’t add much value unless we learn to...

We are all addicted to keeping up with conversations. We wake up and check our IPhone, our email, the news, our Twitter account etc. etc. This addiction is in reality stealing our life away to chatter that doesn’t add much value unless we learn to... http://www.relationship-economy.com/?p=5856 Jay Deragon jderagon557 3 2 0 1 urn:com:businessweek:bx:article:3715225151110568302-6fa23ba08813bd5c39d344057d06787b 2009-07-30T08:58:38.209-04:00

Everyone seems to be seeking the holy grail of ROI from Social Media. Some view social media as just another channel without considering its differences over other media. Some look at it as a “new innovative” method to reduce cost and gain...

Everyone seems to be seeking the holy grail of ROI from Social Media. Some view social media as just another channel without considering its differences over other media. Some look at it as a “new innovative” method to reduce cost and gain... http://www.conversationalcurrency.com/49/roi-from-social-media-100/ Jay Deragon jderagon557 8 7 0 1 urn:com:businessweek:bx:article:6227137936450079346-4335cd25b4c8d22717dde8406817dd29 2009-02-20T03:18:58.443-05:00

Business Models of the Future: The great new social media business models of the future will be in the areas of “The Last Mile of social media” and “Social Vetting mechanisms”.

Business Models of the Future: The great new social media business models of the future will be in the areas of “The Last Mile of social media” and “Social Vetting mechanisms”. http://www.ingenesist.com/general-info/social-media-the-engine-of-new-economic-growth.html Daniel Robles drobles975 24 22 0 2 urn:com:businessweek:bx:article:15515034219092872083-0096867ae65a40a1aa6bed84d76c2e0f 2009-09-04T06:35:27.530-04:00

Sometimes the obvious isn’t obvious to those who don’t see the obvious. To some the power and pull of social media is obvious. To others they try to use social media for everything but the obvious. What is obvious to the few used to not be obvious...

Sometimes the obvious isn’t obvious to those who don’t see the obvious. To some the power and pull of social media is obvious. To others they try to use social media for everything but the obvious. What is obvious to the few used to not be obvious... http://www.relationship-economy.com/?p=5955 Jay Deragon jderagon557 2 2 0 0 urn:com:businessweek:bx:article:4463374766078683057-9c74e63e8966a4c2dd063b3e9fb09859 2009-07-27T06:13:33.297-04:00

Bankers don’t care about money; they care about the rate of change of money. You deposit money in a bank for “use and interest“. You borrow money and pay “interest” for the use of that money. An economy is influenced by debt because the higher the...

Bankers don’t care about money; they care about the rate of change of money. You deposit money in a bank for “use and interest“. You borrow money and pay “interest” for the use of that money. An economy is influenced by debt because the higher the... http://www.relationship-economy.com/?p=5418 Jay Deragon jderagon557 4 3 0 1 urn:com:businessweek:bx:article:786282511810992858-287c355e1299faa5a0f46f273e178627 2009-09-08T06:07:08.553-04:00

Social media has pulled advertisers and marketers into the eco-system of conversations. However, the audience has rejected their presence. Now through an integrated innovative offering advertisers and marketers can both reach and add value to the...

Social media has pulled advertisers and marketers into the eco-system of conversations. However, the audience has rejected their presence. Now through an integrated innovative offering advertisers and marketers can both reach and add value to the... http://www.relationship-economy.com/?p=6135 Jay Deragon jderagon557 0 0 0 0