accountPresumably most of us agree that it's important for a company to have a language strategy? Some argue, however, that it...
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
MULTICULTURAL MARKETING
This topic addresses the principles, best practices, and latest thought in the increasingly important field of multicultural marketing. With more than 30% of the U.S. population---your current or potential customers--- coming from a diverse background, corporations must address the strategic implications of these changes. Multicultural marketing focuses on business strategy development and discussion beyond specific advertising campaigns and will address the linkages between diversity-HR driven initiatives and marketing programs both at the local, national, and global levels.
Multicultural Marketing is part of Business Exchange, suggested by
Loida Rosario.
This topic contains
349 news
and
2,156 blog
items.
Read updated news, blogs, and resources about Multicultural Marketing. Find user-submitted articles and reactions on Multicultural Marketing from
like-minded professionals.
Most Active
The most active stories in this topic based on user activity.
Leadership can be challenging when you team consists of people of numerous nationalities and on top of it are in...
Grow your Web properties among the US Hispanic and Latin American markets, businesses are talking to Hispanics online...
Spanish SEO: learn the difference between creating a domain per language, a sub domain or a language folder when...
Without a clear strategy you will lose opportunities of doing PR that will not come back, react too slowly and lessen...
[MediaPost Publications] This articles describes some marketing steps you can take to reach Hispanics in the U.S.
MediaPost Publications - 07/28/2011: Diversity is the new mindset, the new cross-cultural phenomenon
Last week, we reviewed some of the top intercultural blunders of 2011. Throughout the year, many businesses and...
Media coverage can make wonders for your business. Solid news media strategies are essential and should be part of...
With the explosion of social media usage, social data is expanding at an incredible pace and companies are scrambling...
Throughout the year, intercultural blunders in business, politics, and pop culture have given us a laugh and,...
For all the limelight that the latest Census figures have shone on Hispanics, I’m surprised at how little has been said...
The European economy is not the only question mark plaguing Brussels as it tries to formulate an answer to what...
“A U.S. company in Hong Kong was dumbfounded when it received very few calls after its grand opening,” reports Suzanne...
Possible Worldwide, an interactive marketing agency, has announced its role in creating the interactive installations...
With globalization, we have seen an increase in usage of social media everywhere. Having the ability to reach people...
America NEXT: This is the first of our newly-created multicultural strategy alerts on the dramatic impacts of the 2010...
"International sales manager P.J. Delaye was met at Jakarta International Airport (Indonesia) by his prospective...
In the United States, we would probably find it strange to see mayonnaise sold in a large two-liter bag with a spout on...
When news recently broke that Twitter is joining forces with Mixi to compete against Facebook in Japan, the question on...
Philadelphia, the nation’s fourth largest DMA, is a perfect example of the drastic ethnic population growths that the...
Text requires translation for different markets, but do images need to be adapted, too? Here are a few examples of how...
Top Sources: Multicultural Marketing
- deseretnews.com
- ameredian.com
- edelmandigital.com
- foodprocessing.com
- MediaPost | Online Media News
- globalization-group.com
- portada-online.com
- Reuters
- MarketingCharts
- compukol.com
Post a Job
Jobs in this Topic
Account Director Multicultural Marketing
Advantage Sales & Marketing
|
Englewood Cliffs, NJ
Posted: May 2
Sr Product Mgr, Multicultural Experience
Marketing and Business Units
|
Philadelphia, PA
Posted: May 14