accountagency, Dieste, collaborated to bring the series to life.Diane Jones Lowrey, Levi's Brand Director of Diversity...
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MULTICULTURAL MARKETING
This topic addresses the principles, best practices, and latest thought in the increasingly important field of multicultural marketing. With more than 30% of the U.S. population---your current or potential customers--- coming from a diverse background, corporations must address the strategic implications of these changes. Multicultural marketing focuses on business strategy development and discussion beyond specific advertising campaigns and will address the linkages between diversity-HR driven initiatives and marketing programs both at the local, national, and global levels.
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News
Recent news on this topic.
s Fallon in Minneapolis is Caddy's lead general-market shop. Joel Ewanick, vp of GM's U.S. marketing, noting Carol H.
Extract not available.
plans for Hispanic advertising.In the keynote presentation, scheduled for late morning, the company's top executive for...
Stephen's efforts in support of APA are honorable and noteworthy,' said Chris Mendoza, assistant vice president of...
when convention space beckons in sunny Orlando, friendly Nashville, or cosmopolitan New York City?After five years of...
Browser language detection is often used to automate global navigation on a multilingual website. The browser language...
If I am selling to you, I speak your language. If I am buying from you, dann müssen Sie Deutsch sprechen.
Are you already localizing your website content into other languages? Consider doing the same to your website URLs.
Too often, efforts to tap into the benefits of diversity in the boardroom can lead to personal battles and inhibited...
UPS again named to Hispanic Business magazine's Diversity Elite 60, a list of the nation's top companies that promote...
media and travel, and Fitness magazine's advertising activities. The company also promoted Nancy Weber to exec VP-chief...
Advertising is no longer one ad fits all...some companies are a bit schizophrenic, sending out potentially conflicting...
The wrong way to translate a sightseeing brochure
Localization is key to getting a foreign market to embrace your product, but it's still occasionally jarring to see...
Daily news roundup for marketers.
agency is doing a good job or not. ABOUT THE AUTHOR Chiqui Cartagena is the senior VP of multicultural marketing at...
Some companies set themselves up to commit intercultural blunders even long before they go international, but this is...
Fast Company is searching for 2010's Most Influential Person Online. Who knows? It might even be you.
When translating your website language selector into the local language and script, professional translators are the...
and reward the efforts of businesses and organisations that focus on the cultural diversity of Australia in their...
Top Sources: Multicultural Marketing
- deseretnews.com
- ameredian.com
- edelmandigital.com
- MediaPost | Online Media News
- foodprocessing.com
- globalization-group.com
- compukol.com
- portada-online.com
- Reuters
- thebeginner.eu
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Sr Manager Institutional Acquisition Marketing Strategy
TD Ameritrade
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Jersey City, NJ
Posted: May 16