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MULTICULTURAL MARKETING

This topic addresses the principles, best practices, and latest thought in the increasingly important field of multicultural marketing. With more than 30% of the U.S. population---your current or potential customers--- coming from a diverse background, corporations must address the strategic implications of these changes. Multicultural marketing focuses on business strategy development and discussion beyond specific advertising campaigns and will address the linkages between diversity-HR driven initiatives and marketing programs both at the local, national, and global levels.

Multicultural Marketing is part of Business Exchange, suggested by Loida Rosario. This topic contains 376 news and 2,157 blog items. Read updated news, blogs, and resources about Multicultural Marketing. Find user-submitted articles and reactions on Multicultural Marketing from like-minded professionals.

News

Recent news on this topic.

UPTOWN Magazine Partners with CENTRIC and Gentleman Jack to Present UP...more

audiences. With experience ranging from nationwide concert tours to multi-layered destination events, Tony Rome...

David Bashaw Joins MSL New York As Deputy Director Of Healthcaremore

consumers in a holistic way, with Starcom MediaVest Group and ZenithOptimedia worldwide media networks; and interactive...

Predicting the Unpredictablemore

A look at some of the less orthodox ways of forecasting the weather

PR Newswire Named Corporate Partner Of The 2011 Black Enterprise Entre...more

/PRNewswire/ -- PR Newswire, the global leader of innovative marketing and communications solutions, today announced...

Univision to launch three new television channelsmore

call the 'wake-up call��� with the results of the census,��� said Carmen Baez, president of Latin American and...

Univision plans three new cable TV channelsmore

the 'wake-up call' with the results of the census," said Carmen Baez, president of Latin American and...

Eurovision Fevermore

The setting? Düsseldorf, Germany. The characters? Twenty-five weird and wonderful acts from what is a very loose...

Marc Anthony Announces Dates for Upcoming U.S. Tourmore

/PRNewswire via COMTEX/ -- Cardenas Marketing Network (CMN) announced that tickets for all shows featuring five-time...

Language Services Associates Announces Two Major Legal Victoriesmore

About Language Services Associates Since 1991, Language Services Associates (LSA) has been facilitating foreign...

Telemundo Hires Cristina, Adds Bilingual Telenovela Appmore

to 16% of U.S. inhabitants, even though only about 4% of ad dollars currently target Latinos. The marketing...

Taboo topics like weight are treated differently in other culturesmore

In some cultures, people will comment that a person is "fat" just as nonchalantly as they might comment on...

Essence Communications President Michelle Ebanks Named President of Pe...more

added responsibility of President of People en Espanol; tasked with advancing Time Inc.'s businesses within these...

MSLGROUP Hires Graham Gunn As Digital Creative Directormore

of Ogilvy PR, Gunn has nearly 20 years of experience in digital, social media and word of mouth marketing.

Mega TV To Exhibit At The 60th Annual Cable Showmore

Hispanic consumers. The growth of Mega TV in delivering original HD Spanish language programming, supported by our SBS...

California Family to Win Ultimate Family Reunion Valued Up to $20,000more

choir competition, and the response from the African-American community was overwhelmingly positive," said...

Australia Post muscles in on NAB's footy feel-good factormore

as one of the central planks of NAB's sports sponsorship portfolio, and is highly valued by the marketing department.

California Family To Win Ultimate Reunion Valued Up To $20,000more

choir competition, and the response from the African-American community was overwhelmingly positive," said...

Farmers�� Insurance "Juega Y Aprende Con Jorge Campos" Initi...more

him to share his talents and experience with the local youth," said Luisa Acosta-Franco, Vice President of...

MillerCoors creates brand-marketing jobmore

(Crain's) ? MillerCoors is creating a marketing position to oversee its biggest brands, including Coors Light and...

MillerCoors Shuffles Marketing Roles, Adds Positionmore

MillerCoors is creating a new marketing position to oversee its biggest brands, including Coors Light and Miller Lite,...

DEWALT�� Presents 2011 Knockout Challenge To Promote The Saul "Ca...more

in sponsoring a world class fight featuring a rising star in Saul 'Canelo' Alvarez," said Hector Vallejo,...

Colorado Honors The Best In Public Relationsmore

PICK WINNERS CAMPAIGNS Reputation/brand management-business, WeAllSew.com, JohnstonWells Public Relations.

Australia needs a makeover, but not more casinosmore

little appeal to our closest tourist market, Asia. The government should direct money away from administration and weak...

Man who forged neighborhood watch group joins race to be Vallejo's nex...more

got here in terms of our assets." Maddox, who took an early retirement from corporate sales and marketing...

Manchester United find few fears in Europe despite transition season |...more

the Premier League would evaporate without the foreign players who do so much to create its tone of multicultural...

Top Sources: Multicultural Marketing

  • deseretnews.com
  • ameredian.com
  • edelmandigital.com
  • MediaPost | Online Media News
  • foodprocessing.com
  • globalization-group.com
  • compukol.com
  • portada-online.com
  • Reuters
  • thebeginner.eu

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