This topic addresses the principles, best practices, and latest thought in the increasingly important field of multicultural marketing. With more than 30% of the U.S. population---your current or potential customers--- coming from a diverse background, corporations must address the strategic implications of these changes. Multicultural marketing focuses on business strategy development and discussion beyond specific advertising campaigns and will address the linkages between diversity-HR driven initiatives and marketing programs both at the local, national, and global levels.
Multicultural Marketing is part of Business Exchange, suggested by Loida Rosario. This topic contains 376 news and 2,157 blog items. Read updated news, blogs, and resources about Multicultural Marketing. Find user-submitted articles and reactions on Multicultural Marketing from like-minded professionals.
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strategies to reach diverse consumer groups, the Interactive Advertising Bureau (IAB) today announced the formation of...
ICANN gave approval to Chinese IDNs -- for China, Taiwan, and Hong Kong. This is a significant development --...
Ritchie Bros. Auctioneers, the world’s largest auctioneer of heavy equipment and trucks, recently launched a redesigned...
Landon Donovan goal provided the exclamation point to soaring US viewership of the World Cup, with ESPN's ratings going...
Amidst much fanfare, the 2010 FIFA World Cup is underway in South Africa. The tournament is the most watched sporting...
Ten of the more eye-popping points from the Economist’s special report for marketers. Key point: emerging markets are...
ICANN announced today that its first full-length IDN has gone live. Here it is: http://وزارة-الأتصالات.
In 1987, Braniff Airlines ran ads on television, on radio, and in newspapers touting its leather seats.
Problems With Bed Nets For Malaria Control "To date, millions of dollars from international agencies, NGOs and...
Most small companies seeking to tap overseas markets know they'll have to navigate foreign laws, taxes and regulations.
Connect Mobile Targets Hispanic Ad Base - 07/02/2010
Top Sources: Multicultural Marketing
- MediaPost | Online Media News
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