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This topic addresses the principles, best practices, and latest thought in the increasingly important field of multicultural marketing. With more than 30% of the U.S. population---your current or potential customers--- coming from a diverse background, corporations must address the strategic implications of these changes. Multicultural marketing focuses on business strategy development and discussion beyond specific advertising campaigns and will address the linkages between diversity-HR driven initiatives and marketing programs both at the local, national, and global levels.
Multicultural Marketing is part of Business Exchange, suggested by Loida Rosario. This topic contains 376 news and 2,157 blog items. Read updated news, blogs, and resources about Multicultural Marketing. Find user-submitted articles and reactions on Multicultural Marketing from like-minded professionals.
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Multicultural marketing has been around for a while in different forms and shapes, but what is it? Why is it untapped...
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