Meet WebP, Google’s New Image Format | Epicenter | Wired.com

As part of its self-imposed mission to make the web faster, Google has rolled its own image format. It’s called WebP, and it’s based on open source technology. Google launched the initiative Thursday night with a post on its Chromium blog.

WebP has much in common with JPEG, the most widely used of the web’s image formats. Like JPEG, the new format is intended to be used for photos on...