The Digital Smackdown: Obama 2008 vs. Obama 2012

Barack Obama's 2008 presidential campaign was lauded for its embrace of digital tools, as it accomplished unprecendented levels of community engagement from a national politician. The Obama team was on Twitter, Facebook and MySpace, plus it had its own social network, My.BarackObama.com, to boot. The campaign rallied early adopters generally not engaged in the political process behind the slogan...