The Smart Way To Spend $1.3 Billion On A Startup (EA)

Playfish, at one point a social gaming juggernaut next to Zynga, is losing key personnel and hasn't made a big hit that can truly compete with Zynga's other big hits like CityVille after its sale to Electronic Arts. But PopCap, EA's other gigantic next-generation gaming acquisition that it paid $1.3 billionĀ for, remains in a protective bubble in Seattle, a source close to the company tells us....