@ pcAds: Mobile Ad Spend Is Exploding But It's Not The Silver Bullet

Kicking off the full day ahead of paidContent Advertising, Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in mobile and the opportunities ahead—in particular, in mobile advertising. Half of marketers in the U.S. now have mobile in their marketing plans. But, he said, mobile is still best in a supporting role—not a starring role—and should be integrated with other media. Some other...