Associated Press Teams With 40 Newspapers On Mobile Coupons

With newspapers having suffered through 20 straight quarters of decline—and no end in sight—a collaborative effort on the part of the Associated Press and 40 newspapers is designed to play on two of the industry’s last advertising strengths: digital and pre-print circulars. The new mobile initiative, dubbed “iCircular,” will start rolling out on Monday within the mobile sites and apps of the 40...