Hearst: Women finally embracing online magazines thanks to 7-inch screens

The arrival of the iPad in 2010 was supposed to be a game-changer for magazine brands, but subscriptions never took off as expected, especially among women. Now, that’s starting to change thanks to smaller screens that can fit in a purse. Speaking at the D: Dive Into Media conference in Southern California on Tuesday, Hearst Magazines President David Carey said that 10-inch screens appealed to...