Keeper of the Commentary

Gone are the days when Reuters was just a wire service. Former Slate media critic Jack Shafer, hired last week, is only the latest acquisition op-ed editor James Ledbetter has made in his effort to turn the Reuters opinion page into a leading source of commentary. Shafer won’t be the last. Ledbetter spoke with Adweek about his ambitions for the site and about why good columnists are so essential...