United Business Media (LSE: UBM) CEO David Levin has taken many publishers to task for trying to shoehorn their existing publications in to iPad. “I think it’s a hopeless approach, actually,” Levin told paidContent:UK. “The business models are still hokey. “Publishers have got a long way to go. Some big brands are getting some bits of it absolutely right - but, at heart, all of the broadsheets...
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Reactions to Many Tablet Publications Are 'Hopeless', UBM's Levin Says
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