'Sporting News Today' Publisher: New Digital Daily Has 75,000 Subs, Aims For 200,000 Before Ad Push

Sporting News Today debuted Wednesday with about 35,000 advance subscribers; less than a week later, publisher Ed Baker told paidContent, the number of people getting free delivery of the digital sports daily has more than doubled to 75,000. But it's still not enough to achieve the critical mass Baker wants—at least 200,000—before going wide with ad sales. It's all a matter of phases, he...