Most Active Articles 2013-05-22T01:36:30.456-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:online-ad-exchanges Courtney Tabellione ctabellione575 urn:com:businessweek:bx:article:11115628461237993618-89da758e9cd9675167acd0758dcd1874 2013-04-20T03:49:53.812-04:00

http://sharemarketintradaytips.blogspot.in/2013/04/22042013-monday-share-market-intraday.html sonu verma sverma209 0 0 0 0 urn:com:businessweek:bx:article:8518959785835759689-59138a5b563b58b88ff723e7393d11a1 2013-03-26T23:08:30.061-04:00

The critical differences between TV and digital are twofold: one, today TV remains relatively unmeasurable compared to digital; two, TV content drives discovery and community dialogue in a way that digital doesn’t. But at some point in the near future (five years, perhaps), meaningful convergence will occur, and the content on your TV device will be both accessed and measured precisely the same way as digital devices are. In addition, the digital original and user-generated content will be easily available on that same device. That convergence will disrupt the uneven flow of advertising and subscription revenue across the spectrum, leaving content creation and discovery to be the primary differentiators.

The critical differences between TV and digital are twofold: one, today TV remains relatively unmeasurable compared to digital; two, TV content drives discovery and community dialogue in a way that digital doesn’t. But at some point in the near future (five years, perhaps), meaningful convergence will occur, and the content on your TV device will be both accessed and measured precisely the same way as digital devices are. In addition, the digital original and user-generated content will be easily available on that same device. That convergence will disrupt the uneven flow of advertising and subscription revenue across the spectrum, leaving content creation and discovery to be the primary differentiators. http://www.mediapost.com/publications/article/196660/what-convergence-means-for-digital-video.html Paul Calento pcalento210 2 1 0 1 urn:com:businessweek:bx:article:3764057801312135383-a3ebfb39dcf2443fbe67a2af0ee219ef 2013-03-22T10:50:57.713-04:00

If you spend enough time in the murky world of ad exchanges, ad tech middlemen and real-time bidding software, you might come away wondering why any major brand even bothers with online advertising.

If you spend enough time in the murky world of ad exchanges, ad tech middlemen and real-time bidding software, you might come away wondering why any major brand even bothers with online advertising. http://www.adweek.com/news/technology/meet-most-suspect-publishers-web-148032#1 Paul Calento pcalento210 5 4 0 1 urn:com:businessweek:bx:article:18086565673607124537-a1a4acfc4431ac18bef25dc3233a08a5 2013-01-29T12:29:13.919-05:00

Ola Tiverman, CEO, Admeta in an exclusive interview with RMN Digital managing editor, Rakesh Raman.

Ola Tiverman, CEO, Admeta in an exclusive interview with RMN Digital managing editor, Rakesh Raman. http://www.rmndigital.com/is-online-ad-market-gaining-maturity/ Rakesh Raman rraman103 17 17 0 0 urn:com:businessweek:bx:article:11560761536623525619-56b7933276165314cd54b8f39786b253 2009-01-10T21:52:00.000-05:00

BrianStrubhar quickly gives us an overview of what Adview Global is all about, and a snapshot of what you can do with AVG..

BrianStrubhar quickly gives us an overview of what Adview Global is all about, and a snapshot of what you can do with AVG.. http://youtube.com/?v=zkxzshuY1l8 327 324 2 1 urn:com:businessweek:bx:article:3265320375912649672-4dd7b4e2147ff0457d022bf202d0cf47 2012-12-08T15:39:02.239-05:00

If all that data is simply being used to hit the customer up with more of the same, well, that’s not marketing — that’s nagging.

If all that data is simply being used to hit the customer up with more of the same, well, that’s not marketing — that’s nagging. http://atomictango.com/2012/12/08/retargeting-ads/ Freddy J. Nager fnager424 13 13 0 0 urn:com:businessweek:bx:article:11214584296334916469-4585ecdc936a6062fdac067ef7fef20a 2012-04-27T21:32:16.192-04:00

WOW power leveling funnel helps the player of earth of Warcraft game to level a character quickly and efficiently.

WOW power leveling funnel helps the player of earth of Warcraft game to level a character quickly and efficiently. http://ownarticlesonline.com/2012/04/21/wow-power-leveling-guides-with-the-purpose-of-augment-efficiency/ hafiz akeel hakeel715 2 1 1 0 urn:com:businessweek:bx:article:5475853534740759832-1a4d5e070dd2ed90f061e7e1bd299839 2009-06-24T15:00:00.000-04:00

What are the advantages and disadvantages of online ads? Are online ads effective? Explain your answer.

What are the advantages and disadvantages of online ads? Are online ads effective? Explain your answer. http://answers.yahoo.com/question/index?qid=20090624120022AApJjdM 655 654 1 0 urn:com:businessweek:bx:article:35066119606704856-faefa055a5efafc35415ca1599a94a08 2012-05-30T20:23:44.111-04:00

Everyone knows there is quality inventory available in the display advertising exchanges but often assume its sold at bargain-basement, single-digit CPMs. As illustrated in this infographic, Pretarget research finds the ...

Everyone knows there is quality inventory available in the display advertising exchanges but often assume its sold at bargain-basement, single-digit CPMs. As illustrated in this infographic, Pretarget research finds the ... http://www.pretarget.com/infographic-display-ad-exchange-pricing-guide/ Neil Spencer nspencer445 64 64 0 0 urn:com:businessweek:bx:article:8993643952268822414-b60721f32f0e69a9427bcf6cf3010d1b 2012-06-21T06:50:38.415-04:00

Online videos are one of the biggest contributors to the success of interactions online. If done correctly, they can have a much more powerful and persuasive effect on people than the written word, depending on the topic and presentation.

Online videos are one of the biggest contributors to the success of interactions online. If done correctly, they can have a much more powerful and persuasive effect on people than the written word, depending on the topic and presentation. http://www.compukol.com/blog/the-magnetism-of-videos-online/ Michael Cohn mcohn283 2 2 0 0 urn:com:businessweek:bx:article:3424505555489539492-fdef74a62f24c0a44069abc24a2ad3fe 2008-08-26T14:10:50.113-04:00

This article discusses how the online buying space has evolved to now include ad exchanges, where advertisers can target users by activity across multiple sites.

This article discusses how the online buying space has evolved to now include ad exchanges, where advertisers can target users by activity across multiple sites. http://www.nytimes.com/2008/07/28/business/media/28adco.html?_r=1&scp=1&sq=leftover%20ad%20space&st=cse&oref=slogin Courtney Tabellione ctabellione575 444 441 3 0 urn:com:businessweek:bx:article:14470229545863187341-730d9a59542b6c75a735c74cc70b5ab5 2012-10-16T07:19:23.604-04:00

In the virtual world, establishing a brand name has become one of the best ways to Google-proof your business. Like it or not, your business is now more dependent on Google organic search results than ever – Many Americans research products online and B2B decision makers begin their research on search engines when looking for new products or services for their company.

In the virtual world, establishing a brand name has become one of the best ways to Google-proof your business. Like it or not, your business is now more dependent on Google organic search results than ever – Many Americans research products online and B2B decision makers begin their research on search engines when looking for new products or services for their company. http://www.compukol.com/blog/how-to-make-your-brand-stand-out-online/ Michael Cohn mcohn283 5 5 0 0 urn:com:businessweek:bx:article:17274115263130945870-8add71944fed0a68eb66e21002f294da 2012-07-19T06:08:09.618-04:00

Using the phrase “You are not alone” as the subject of your Email gets people’s attention like no other phrase. The reason that it draws so much attention is that it touches them on a personal level. It touches emotions.

Using the phrase “You are not alone” as the subject of your Email gets people’s attention like no other phrase. The reason that it draws so much attention is that it touches them on a personal level. It touches emotions. http://www.compukol.com/blog/compelling-subject-lines-to-get-people-to-open-your-email/ Michael Cohn mcohn283 4 4 0 0 urn:com:businessweek:bx:article:11477668968730628725-eb67f7df92a7f57fe588a245ead80048 2012-01-05T17:12:39.552-05:00

Our Private Ad Exchange is called the Gourmet Ads Marketplace allows advertisers to reach household grocery buyers in a RTB environment.

Our Private Ad Exchange is called the Gourmet Ads Marketplace allows advertisers to reach household grocery buyers in a RTB environment. http://www.gourmetads.com/solutions/private-ad-exchange Maximus Kang mkang872 23 22 1 0 urn:com:businessweek:bx:article:1977023560465872345-a2793f241ee3b377f0d6823a3c4c852d 2012-06-16T06:50:58.729-04:00

There is much talk about finding online influencers who can help you to advance your business through your online interactions. On the other side, there are ways that you can become an online influencer also so that others can benefit.

There is much talk about finding online influencers who can help you to advance your business through your online interactions. On the other side, there are ways that you can become an online influencer also so that others can benefit. http://www.compukol.com/blog/achieving-influencer-status-online/ Michael Cohn mcohn283 3 3 0 0 urn:com:businessweek:bx:article:18031142276896433320-33e953126ba46ec82eb76d7e2a603975 2012-07-11T15:11:09.275-04:00

When you see something that sparks your interest online, you click on it. The whole world will soon be like this. This phenomenon we call the Physical Web. It will link people, places, events, ideas and objects.

When you see something that sparks your interest online, you click on it. The whole world will soon be like this. This phenomenon we call the Physical Web. It will link people, places, events, ideas and objects. http://www.innovationexcellence.com/blog/2012/07/11/when-everything-is-clickable/ Dru Sturgess dsturgess259 9 9 0 0 urn:com:businessweek:bx:article:1249211503250203910-cd9dd2b3e5f98ba6b5c6168351f97a24 2011-11-08T23:52:27.027-05:00

Yahoo!, Microsoft Corp. and AOL have announced new agreements aimed to improve the process of buying and selling premium online display inventory. Details:

Yahoo!, Microsoft Corp. and AOL have announced new agreements aimed to improve the process of buying and selling premium online display inventory. Details: http://www.ramanmedianetwork.com/yahoo-microsoft-aol-in-new-display-ad-agreements/ Rakesh Raman rraman103 16 15 1 0 urn:com:businessweek:bx:article:7730253788810821866-5e19c7b3a563c7435a6a74ff18b3c1e2 2010-10-04T10:10:52.738-04:00

At a recent roundtable event I attended, a topic that came up briefly was that of the danger of using blind networks to advertise, as this can result in display ads appearing alongside content that can be contradictory - or even damaging - to the brand or product.

At a recent roundtable event I attended, a topic that came up briefly was that of the danger of using blind networks to advertise, as this can result in display ads appearing alongside content that can be contradictory - or even damaging - to the brand or product. http://econsultancy.com/us/blog/6666-ten-horrifying-display-ad-placements-nsfw Adam Wooten awooten037 20 18 1 1 urn:com:businessweek:bx:article:772677095250014361-914168c6e4c942b9b303f302d7baa95d 2011-08-25T07:07:30.330-04:00

Your business is a tremendous source of pride for you. You have products and/or services that are valuable.You are making an extremely valuable contribution to the marketplace. Something happens. How do you make sure that your good name isn’t ruined?

Your business is a tremendous source of pride for you. You have products and/or services that are valuable.You are making an extremely valuable contribution to the marketplace. Something happens. How do you make sure that your good name isn’t ruined? http://www.compukol.com/blog/managing-your-online-reputation-effectively/ Michael Cohn mcohn283 3 2 0 1 urn:com:businessweek:bx:article:13906751012523640320-680e7779230689000d4542192164d4e9 2011-04-20T08:12:16.716-04:00

How to choose LED lamps

How to choose LED lamps http://rainbow-361.com/help_detail.php?InfoId=8 Sara Wong swong954 2 2 0 0 urn:com:businessweek:bx:article:16511346287300793875-0f6b276a52cd5da047b256e1e18c1d77 2009-03-09T09:43:17.774-04:00

Networks and exchanges should be advantageous to both buyers and sellers Process and guidelines are just one part of the online creative equation Consumer privacy protection is an opportunity to get closer to consumers Next in Ad Network Many of you...

Networks and exchanges should be advantageous to both buyers and sellers Process and guidelines are just one part of the online creative equation Consumer privacy protection is an opportunity to get closer to consumers Next in Ad Network Many of you... http://www.imediaconnection.com/content/22284.asp Maria Breza mbreza054 15 15 0 0 urn:com:businessweek:bx:article:15289034468769975197-9ae9884d6ab6a7669c234b2eec318daf 2010-03-31T08:00:51.716-04:00

Orange and OpenX Technologies have announced a partnership to launch Orange Ad Market. It’s a new online advertising exchange model targeting markets in Europe. The aim is to increase the value of display advertising for publishers as well as advertisers.

Orange and OpenX Technologies have announced a partnership to launch Orange Ad Market. It’s a new online advertising exchange model targeting markets in Europe. The aim is to increase the value of display advertising for publishers as well as advertisers. http://www.mytechboxonline.com/Webs/orange-openx-03.php Rakesh Raman rraman103 6 5 1 0 urn:com:businessweek:bx:article:4496638803708633655-ec1bf5e75c90e83433c25dd63c0a7a4d 2011-03-14T15:33:40.018-04:00

RTB was designed as a platform to give buyers insight and control over each impression. Advertiser block lists and pricing floors are powerful measures.

RTB was designed as a platform to give buyers insight and control over each impression. Advertiser block lists and pricing floors are powerful measures. http://www.admeld.com/blog/view/Transparency-is-Prerequisite-to-Control/ Leslie Lee dhertog665 1 1 0 0 urn:com:businessweek:bx:article:5728182687048380059-91b7836a226bc85ac4e868c147bc898e 2009-01-21T22:34:23.095-05:00

comScore numbers for the top 50 Ad Networks - good place to start, and ref, when you are considering working with Ad Networks or have exisitng relationships

comScore numbers for the top 50 Ad Networks - good place to start, and ref, when you are considering working with Ad Networks or have exisitng relationships http://www.clickz.com/3632405 Robert Koshar rkoshar353 19 18 1 0 urn:com:businessweek:bx:article:14744774363116457088-234d44ffd9ccec3c6cf3b3fe0ffae597 2011-03-09T15:38:58.129-05:00

Ad ops and yield management professionals across the industry are taking proactive steps to help their organizations get back to doing business directly with clients.

Ad ops and yield management professionals across the industry are taking proactive steps to help their organizations get back to doing business directly with clients. http://www.admeld.com/blog/view/Publisher-Insights-from-the-Monsters-in-Memphis/ Leslie Lee dhertog665 1 1 0 0