Most Active Articles 2009-11-24T18:26:43.679-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:online-ad-exchanges Courtney Tabellione ctabellione575 urn:com:businessweek:bx:article:11560761536623525619-56b7933276165314cd54b8f39786b253 2009-01-10T21:52:00.000-05:00

BrianStrubhar quickly gives us an overview of what Adview Global is all about, and a snapshot of what you can do with AVG..

BrianStrubhar quickly gives us an overview of what Adview Global is all about, and a snapshot of what you can do with AVG.. http://youtube.com/?v=zkxzshuY1l8 287 286 0 1 urn:com:businessweek:bx:article:16412522499782992858-5bbfbf3240c696225634a5a1b828f55e 2009-11-02T15:44:26.867-05:00

It's called a spoiler tactic. You take your competitor's biggest cash cow and offer a free alternative. Everybody from Linux to Google has used the tactic against Microsoft. So who can fault Microsoft when it uses it against Google's advertising...

It's called a spoiler tactic. You take your competitor's biggest cash cow and offer a free alternative. Everybody from Linux to Google has used the tactic against Microsoft. So who can fault Microsoft when it uses it against Google's advertising... http://www.readwriteweb.com/enterprise/2009/11/microsoft-embraces-open-source-online-ad.php Roger Neal rneal074 0 0 0 0 urn:com:businessweek:bx:article:5475853534740759832-1a4d5e070dd2ed90f061e7e1bd299839 2009-06-24T15:00:00.000-04:00

What are the advantages and disadvantages of online ads? Are online ads effective? Explain your answer.

What are the advantages and disadvantages of online ads? Are online ads effective? Explain your answer. http://answers.yahoo.com/question/index?qid=20090624120022AApJjdM 57 57 0 0 urn:com:businessweek:bx:article:4433368723079874824-d60289852319e436e3d445416ade127b 2009-09-03T10:59:17.487-04:00

It may have been so in the past, but for today’s publishers, exchanges should not be seen simply as a platform for selling your non-guaranteed inventory. They are fast becoming a solution to enable you to further develop your business whilst helping to maximise your sell-through rates and increase your CPMs.

It may have been so in the past, but for today’s publishers, exchanges should not be seen simply as a platform for selling your non-guaranteed inventory. They are fast becoming a solution to enable you to further develop your business whilst helping to maximise your sell-through rates and increase your CPMs. http://www.admonsters.org/archives/2009/08/the-real-opportunity-of-ad-exchanges/ Rob Beeler rbeeler562 0 0 0 0 urn:com:businessweek:bx:article:16511346287300793875-0f6b276a52cd5da047b256e1e18c1d77 2009-03-09T09:43:17.774-04:00

Networks and exchanges should be advantageous to both buyers and sellers Process and guidelines are just one part of the online creative equation Consumer privacy protection is an opportunity to get closer to consumers Next in Ad Network Many of you...

Networks and exchanges should be advantageous to both buyers and sellers Process and guidelines are just one part of the online creative equation Consumer privacy protection is an opportunity to get closer to consumers Next in Ad Network Many of you... http://www.imediaconnection.com/content/22284.asp Maria Breza mbreza054 11 11 0 0 urn:com:businessweek:bx:article:3424505555489539492-fdef74a62f24c0a44069abc24a2ad3fe 2008-08-26T14:10:50.113-04:00

This article discusses how the online buying space has evolved to now include ad exchanges, where advertisers can target users by activity across multiple sites.

This article discusses how the online buying space has evolved to now include ad exchanges, where advertisers can target users by activity across multiple sites. http://www.nytimes.com/2008/07/28/business/media/28adco.html?_r=1&scp=1&sq=leftover%20ad%20space&st=cse&oref=slogin Courtney Tabellione ctabellione575 27 25 2 0 urn:com:businessweek:bx:article:16624722429520254632-bd4fb08ef24e314912cd4f100614aea2 2009-04-08T18:38:28.592-04:00

http://www.adexchanger.com/publishers/contextweb-adsdaq-in-text-ads-vibrant-media-konter/ Robert Koshar rkoshar353 7 7 0 0 urn:com:businessweek:bx:article:11245907037785538280-65209e8ec4de9d06ae4b50f5ba843908 2009-04-08T18:05:24.906-04:00

http://www.adexchanger.com/ad-exchange-news/openx-ad-server-optimizer-advertising-exchange/ Robert Koshar rkoshar353 7 7 0 0 urn:com:businessweek:bx:article:8120905211566729418-53a718cf859a807bdf54993cccf98fbb 2009-06-12T08:25:01.669-04:00

For all its success selling text ads alongside search results, Google (GOOG) can't seem to make a go of it anywhere else in the ad world. In January, it shut down a two-year-old operation that sold print ads in newspapers. A few weeks later it...

For all its success selling text ads alongside search results, Google (GOOG) can't seem to make a go of it anywhere else in the ad world. In January, it shut down a two-year-old operation that sold print ads in newspapers. A few weeks later it... http://www.businessweek.com/magazine/content/09_25/b4136052151611.htm Maria Breza mbreza054 3 3 0 0 urn:com:businessweek:bx:article:16177204148469186848-b8a71ae32972af414bbfe83ac430d1eb 2009-08-12T01:31:56.310-04:00

Social media marketing company IZEA offers its idea with the launch of SponsoredTweets.com. The new marketplace promises to connect advertisers with popular Tweeters to help promote products, services, and websites via the micro-blogging service...

Social media marketing company IZEA offers its idea with the launch of SponsoredTweets.com. The new marketplace promises to connect advertisers with popular Tweeters to help promote products, services, and websites via the micro-blogging service... http://mytechbox.wordpress.com/2009/08/12/how-to-earn-from-your-tweets/ Rakesh Raman rraman103 0 0 0 0 urn:com:businessweek:bx:article:5728182687048380059-91b7836a226bc85ac4e868c147bc898e 2009-01-21T22:34:23.095-05:00

comScore numbers for the top 50 Ad Networks - good place to start, and ref, when you are considering working with Ad Networks or have exisitng relationships

comScore numbers for the top 50 Ad Networks - good place to start, and ref, when you are considering working with Ad Networks or have exisitng relationships http://www.clickz.com/3632405 Robert Koshar rkoshar353 10 9 1 0 urn:com:businessweek:bx:article:8289278713558396699-e52f968c55bd46a05fd802f863967b72 2009-07-30T22:58:08.945-04:00

Social network Friendster has introduced Friendster "Do It Yourself" (DIY) Ads, allowing local businesses to buy and launch targeted ads with any budget on Friendster. DIY Ads are available for use by anyone, including Friendster's active users and...

Social network Friendster has introduced Friendster "Do It Yourself" (DIY) Ads, allowing local businesses to buy and launch targeted ads with any budget on Friendster. DIY Ads are available for use by anyone, including Friendster's active users and... http://www.mytechboxonline.com/mtosn/friendster-ad-07.html Rakesh Raman rraman103 2 1 0 1 urn:com:businessweek:bx:article:7380580560327088459-db4b4f54b7874ef6fbe8a24178ee72b2 2009-05-08T16:02:26.478-04:00

if you're a publisher, you are going to need to open your inventory to the auction of the exchange and prepare yourself for real-time bidding. As data and exchange liquidity wraps itself around each impression in the real-time bidding process, your CPMs increase and unlock previously unattainable pricing. Moreover, publishers are going to need to become buyers and arbitrage. In acquiring less expensive traffic, pubs will drive reach and yield. It's going to become a math "challenge" to a degree, but tools and trading platforms are developing which will make it easier. As we've said before, publishers will need to create the role(s) of "trader" on their sales team who can sell and buy online display inventory.

if you're a publisher, you are going to need to open your inventory to the auction of the exchange and prepare yourself for real-time bidding. As data and exchange liquidity wraps itself around each impression in the real-time bidding process, your CPMs increase and unlock previously unattainable pricing. Moreover, publishers are going to need to become buyers and arbitrage. In acquiring less expensive traffic, pubs will drive reach and yield. It's going to become a math "challenge" to a degree, but tools and trading platforms are developing which will make it easier. As we've said before, publishers will need to create the role(s) of "trader" on their sales team who can sell and buy online display inventory. http://www.adexchanger.com/publishers/web-publishers-online-display-advertising-mantra/ Robert Hof rhof604 4 2 1 1 urn:com:businessweek:bx:article:6577811762493316022-6244ff4bb95fb375325cc434a236f7d5 2009-03-30T10:40:59.386-04:00

Read how display ad budgets are shifting away from certain sites and toward target audiences Learn how agencies and advertisers are changing strategies to meet new demands See why the shift has created friction between ad networks and publishers...

Read how display ad budgets are shifting away from certain sites and toward target audiences Learn how agencies and advertisers are changing strategies to meet new demands See why the shift has created friction between ad networks and publishers... http://www.imediaconnection.com/content/22517.asp Maria Breza mbreza054 5 4 1 0 urn:com:businessweek:bx:article:11218980584025483818-1b9d93983679dbac889f9ad92939ff1e 2009-07-30T13:02:23.711-04:00

Metalgrass has released AdSenseLog 6.0.0, a major new release with several new features. AdSenseLog will help you improve your AdSense ad performance, using several monitoring, tracking and analyzing tools, all built into one easy to use software.

Metalgrass has released AdSenseLog 6.0.0, a major new release with several new features. AdSenseLog will help you improve your AdSense ad performance, using several monitoring, tracking and analyzing tools, all built into one easy to use software. http://www.metalgrass.com/adsenselog Ron Mertens rmertens692 0 0 0 0 urn:com:businessweek:bx:article:11434534885351252206-592bbd966781d92bbf64271fbd38c2a2 2009-04-08T18:38:00.151-04:00

http://www.adexchanger.com/data-exchanges/bluekai-exelate-ad-data-exchanges-ny-times/ Robert Koshar rkoshar353 5 5 0 0 urn:com:businessweek:bx:article:11219334191774751292-5179f122f03aaaa840a2153da7291af2 2009-02-25T12:53:49.113-05:00

Check out a company that's tapped into the dialogue of niche thought leaders Read about a network that does the heavy lifting for its buyers Learn why one media buyer says transparency isn't always required Next In Focus It's a jungle out there, if...

Check out a company that's tapped into the dialogue of niche thought leaders Read about a network that does the heavy lifting for its buyers Learn why one media buyer says transparency isn't always required Next In Focus It's a jungle out there, if... http://imediaconnection.com/content/media-strategies-ad-networks-media-buyers--favorite-ad-networks_22150.html Robert Koshar rkoshar353 6 5 1 0 urn:com:businessweek:bx:article:12561472758564044815-d6aec660691e130c2284c70b1719d4da 2009-05-07T15:30:07.201-04:00

How willing are online users to trade personal information for a more-targeted ad experience? That seems to be the question at hand among behavioral marketers struggling to find ways of explaining to consumers the value exchange involved with usage tracking.

How willing are online users to trade personal information for a more-targeted ad experience? That seems to be the question at hand among behavioral marketers struggling to find ways of explaining to consumers the value exchange involved with usage tracking. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=105252 Robert Koshar rkoshar353 3 3 0 0 urn:com:businessweek:bx:article:12806026496162666581-9f23d99a89d644aa7cd91aaf1fe793e8 2009-04-07T15:11:05.058-04:00

Look just to the right of this article. There, on your computer screen, lies a little, two-dimensional secret that will soon threaten major online publishers and their precious advertising revenue. It's called the banner ad, and its cost may plummet.

Look just to the right of this article. There, on your computer screen, lies a little, two-dimensional secret that will soon threaten major online publishers and their precious advertising revenue. It's called the banner ad, and its cost may plummet. http://www.businessweek.com/technology/content/apr2009/tc2009045_367596.htm Tom Giles tgiles603 5 4 0 1 urn:com:businessweek:bx:article:572188083423732046-37e880deff0463c77eca7d0b9ed9264b 2009-03-25T14:13:04.933-04:00

New Tool Enables Web Publishers to Control Network Ad Units Without Leaving Their Websites New York, NY – March 10, 2009 – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, today announced the release of...

New Tool Enables Web Publishers to Control Network Ad Units Without Leaving Their Websites New York, NY – March 10, 2009 – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, today announced the release of... http://www.adoperationsonline.com/2009/03/11/admeld-releases-firemeld-the-first-web-browser-extension-for-ad-operations-professionals/ Robert Koshar rkoshar353 3 2 0 1 urn:com:businessweek:bx:article:2465089228337925354-a0cfac5edd589f0fafe9cb95877a921e 2009-02-11T11:58:31.773-05:00

The rapid growth of the online advertising marketplace has made the Internet the envy of other major media, but publishers are beginning to realize that they may actually have too much of a good thing. There's a hidden price in the rapidly expanding supply of online advertising inventory and it appears, quite literally, to be the price people pay for it.

The rapid growth of the online advertising marketplace has made the Internet the envy of other major media, but publishers are beginning to realize that they may actually have too much of a good thing. There's a hidden price in the rapidly expanding supply of online advertising inventory and it appears, quite literally, to be the price people pay for it. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=98335 Gabriel Untal guntal468 4 3 1 0 urn:com:businessweek:bx:article:15491486566230753010-58233a766536673749793f5790eb6213 2009-04-28T10:29:46.990-04:00

Adify, which powers more than 160 vertical ad networks, is now allowing advertisers to buy media across those networks as well as sister Cox Media online properties.

Adify, which powers more than 160 vertical ad networks, is now allowing advertisers to buy media across those networks as well as sister Cox Media online properties. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104883 Robert Koshar rkoshar353 2 2 0 0 urn:com:businessweek:bx:article:1906968062369712370-f2fa5fa3fdd9f5b01afe04f8936bb6e2 2009-01-01T23:44:11.612-05:00

Conducted large-scale industry survey to: • Gain insight into current online video initiatives • Assess demand for online video solutions heading into 2009 • Identify rate of online video adoption by marketers • Assess impact of potential budget cuts on online video projects • Identify needs that could be fulfilled by industry service providers

Conducted large-scale industry survey to: • Gain insight into current online video initiatives • Assess demand for online video solutions heading into 2009 • Identify rate of online video adoption by marketers • Assess impact of potential budget cuts on online video projects • Identify needs that could be fulfilled by industry service providers http://www.permissiontv.com/pdf/ptv_survey_results_video.pdf Steve Bobrov sbobrov064 6 5 0 1 urn:com:businessweek:bx:article:17679417042679789226-eba773d788e7d6a7748257da2f74dc83 2009-05-21T01:16:16.882-04:00

The ranking shows that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5% of the total audience, followed by Yahoo! Network (167.1 million), and Google Ad Network (164.5 million).

The ranking shows that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5% of the total audience, followed by Yahoo! Network (167.1 million), and Google Ad Network (164.5 million). http://www.mytechboxonline.com/mtoweb/web-top25ad-05.html Rakesh Raman rraman103 1 1 0 0 urn:com:businessweek:bx:article:16770103155807009554-3924ec169ebbfe362cd985281f153813 2009-06-05T23:03:18.305-04:00

Internet advertising revenues in the U.S. were just $5.5 billion for the first quarter of 2009, according to the numbers released Friday (June 5) by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Worse, the figure...

Internet advertising revenues in the U.S. were just $5.5 billion for the first quarter of 2009, according to the numbers released Friday (June 5) by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Worse, the figure... http://www.mytechboxonline.com/mtoweb/web-adint-06.html Rakesh Raman rraman103 0 0 0 0