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ONLINE AD EXCHANGES

Online ad exchanges are popping up to help publishers get the most value out of available ad inventory. This topic covers the news on online ad exchanges and how they work versus ad networks.

Online Ad Exchanges is part of Business Exchange, suggested by Courtney Tabellione. This topic contains 843 news and 3,125 blog items. Read updated news, blogs, and resources about Online Ad Exchanges. Find user-submitted articles and reactions on Online Ad Exchanges from like-minded professionals.

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Recent news on this topic.

Netezza`s Data Appliance Makes Good Impressions for AppNexusmore

Netezza-powered AppNexus real-time ad buying platform facilitates transactions between aggregators of publisher ad...

Debt management under spotlightmore

UK. 'Complex' The OFT said that the sector had become increasingly complex, featuring many new businesses and more...

Microsoft Embraces Open Source (in the Online Ad Business)more

It's called a spoiler tactic. You take your competitor's biggest cash cow and offer a free alternative.

The Fix Is In for Display Adsmore

Online display advertising has all the earmarks of an industry in decline. Overall spending on online display...

Microsoft Signs Deal To Boost AdSense Rival >MSFTmore

Microsoft Corp. (MSFT) said Monday it has signed a deal to expand the reach of a contextual online advertising service...

Microsoft and OpenX forge Web ad dealmore

Microsoft announce multiyear partnership * Companies to promote each others products to customers SAN FRANCISCO, Nov 2...

Picks of the Week: Visa, Apollo Group, Baidu, Verizonmore

said it expects a 'temporary negative impact' on fourth-quarter revenue as it completes the transition to its new...

• Obama & Google (a love story)more

by current law,' Calabrese adds. Rep. Rick Boucher, a Democrat from Virginia, is mulling legislation that would...

MediaMath to Speak on Upcoming Ad Exchange, Data Exchange, and Media P...more

how advances in the media and data landscapes continue to transform display advertising, and the way agencies using ad...

Yahoo's Real-Estate Plans Show Large Ambitionsmore

as it retrenches from a bruising Internet search rivalry with Google Inc. (GOOG) and grapples with the sluggish online...

In Search of Exchange 3.0more

Andy AthertonThe recent launch of DoubleClick's Ad Exchange 2.0 (AdX 2.0) has ignited tremendous excitement over the...

Stock Picks: Scientific Games, Cabot Oil & Gas, Baidumore

said it expects a 'temporary negative impact' on fourth-quarter revenue as it completes the transition to its new...

Living strategy and death of the five-year planmore

and react to them. is an obvious master of this, getting closer than anyone else to understanding how online...

Mobclix Shatters Barrier Between Online and Mobile Advertisingmore

PALO ALTO, CA, Oct 26 (MARKET WIRE) -- In a move to bridge the gap between online and mobile advertising, Mobclix (www.

Eisners Web Video Studio to Emerge With Backingmore

Eisner said that some of his would-be competitors have gone away, a nod to the effects of slim online advertising...

• Microsoft wows the Streetmore

considered a success so far, but the company still trails industry leader Google (GOOG, Fortune 500) in the online...

Online Rally May Sidestep Newspapersmore

ad dollars, even while overall Internet advertising is creeping back. Newspaper sites are the patent-leather stilettos...

AT&T, Google Battle Over Web Rulesmore

Arthur Levinson to leave Google's board. Meanwhile, both Congress and the FTC have expressed concerns about current...

Obama & Google (a love story)more

by current law,' Calabrese adds. Rep. Rick Boucher, a Democrat from Virginia, is mulling legislation that would...

Adobe CEO: No Interest In Entering Ad Network Businessmore

doesn't plan to use the pending acquisition of Omniture Inc. (OMTR) to move into generating revenue through online...

Google and Bing Race to Search Social Mediamore

begin offering a social search tool that delivers information posted by a searcher's friends on social sites.

Loss narrows at New York Timesmore

the first two quarters of the year. At its news media group, which includes the New York Times, online advertising fell...

Yahoo sales faltermore

Yahoo, which draws its revenue from a mix of search and banner ads on its diverse roster of online services, is trying...

China state media plug into iPhonemore

not into the new media world.' CNewsCo and China Animation Partners hope to make money through mobile and online...

Microsoft Announces Real-Time Feed Deal With Twittermore

field has emerged as a potential growth area for Internet search giants, which expect real-time search to drive online...

Top Sources: Online Ad Exchanges

  • imediaconnection.com
  • New York Times
  • BusinessWeek
  • adexchanger.com
  • clickz.com
  • CIO Magazine
  • MediaPost | Online Media News
  • mytechboxonline.com
  • permissiontv.com
  • adoperationsonline.com

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Sales Director - Online Advertising / Exchanges, Agency AD Exchange / Media Trading Start-up | New York, NY
Posted: Sep 14
Account Director - Online Advertising - Ad Exchanges AD Exchange / Media Trading Start-up | New York, NY
Posted: Sep 14
Director of Business Development - Agency - Ad Exchange Online Advertising / Exchange Agency | New York, NY
Posted: Oct 19
Online Media Director Online Mediacompany | San Francisco, CA
Posted: Nov 2
Online Media Leader Successful Online Media Company | Mountain View, CA
Posted: Oct 19

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