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ONLINE AD EXCHANGES

Online ad exchanges are popping up to help publishers get the most value out of available ad inventory. This topic covers the news on online ad exchanges and how they work versus ad networks.

Online Ad Exchanges is part of Business Exchange, suggested by Courtney Tabellione. This topic contains 879 news and 3,245 blog items. Read updated news, blogs, and resources about Online Ad Exchanges. Find user-submitted articles and reactions on Online Ad Exchanges from like-minded professionals.

News

Recent news on this topic.

Google: 'We Don't Want to Be a Utility'more

line of questioning by the conference organizer, Matt Marshall of VentureBeat, who ticked off s dominance in search,...

OwnerIQ Expands Efforts to Address the Online Needs of Manufacturer an...more

Appliance and Retail Executive - Forms Industry Advisory Board BOSTON--(Business Wire)-- OwnerIQ, the first and only...

GOP Governors Plot Internet Strategymore

site fresh and responsive to issues. The campaign also spent 7.5% of its overall media budget on online advertising - a...

Analysis: Five qualities of a great iPhone appmore

iPhone app to get people interested in its products. Gap teamed with Mobclix, an operator of a mobile ad exchange...

'Ain't singin' for Coke'more

are being sold to." Viral Advertising A recent study showed that the amount of money spent on online advertising...

New Media+1 Platform From [x+1] Puts Marketers, Agencies in the Driver...more

NEW YORK, NY, Nov 18 (MARKET WIRE) -- [x+1], the leader in online targeting and decisioning today announced the release...

Collective Discovers Which Half of Display Advertising Worksmore

Most Receptive Audiences NEW YORK, Nov. 18 /PRNewswire/ -- Collective, a leading media and technology solutions company...

Five Qualities of a Great iPhone Appmore

iPhone app to get people interested in its products. Gap teamed with Mobclix, an operator of a mobile ad exchange...

Sina Q3 revenue, earnings beat estimatesmore

in a statement, adding that he expected the momentum to continue as the Chinese economy improves. China's online...

Right Media Founder Mike Walrath to Leave Yahoomore

Capitalize on Agency Dollars Entering Exchanges, Shed Bad Rap of Ad Networks Right Media was the first major ad...

Yahoo Rebrands Its Right Media Exchange as Premiummore

NEW YORK (AdAge.com) -- Yahoo's latest brand overhaul? Taking its ad exchange up market. Today the online portal will...

Palin Book Tour Builds on Web Strategymore

Insights, a service that ranks the popularity of online search terms. People conducting Internet searches were directed...

Google’s Pitch to FDA for Online Drug Adsmore

Sure, dozens of groups are speaking at this week’s FDA meeting on online advertising for drugs and medical devices.

Advertising: Online Ads Are Booming, if Theyre Attached to a Videomore

an estimated $5 billion in revenue in the first half of 2009, search remains the dominant segment of online...

FDA, Pharma Meet on Web Postsmore

hear the drug industry's position on Internet marketing. The agency has agreed to consider developing rules for online...

Answers About Entrepreneurshipmore

another to come up with money for advertising online and in print so we can reach potential customers.

TECH STOCKS: Semis Power Broad Tech Rally; Adobe, GameStop Sinkmore

giants Google Inc. (GOOG) and Yahoo Inc. (YHOO) were each up a fraction. On Wednesday, IDC reported that online...

Bartz Says Yahoo Targets Asiamore

through to 2012. As the region's penetration continues to grow, also sees much potential in the n online advertising...

TECH STOCKS: Semis Power Early Tech Sector Rallymore

Google Inc. (GOOG) and Yahoo Inc. (YHOO) were each up a fraction. On Wednesday, IDC reported that worldwide online...

TV News Without the TVmore

an estimated $5 billion in revenue in the first half of 2009, search remains the dominant segment of online...

A New Silicon Valley Rule? All Great Internet Companies Build an Ad Ne...more

networks as a response, and in doing so, demonstrate the inevitability of the ad network decision for an online media...

AppNexus Nets $5 Mil. in Fundingmore

Online ad exchange platform AppNexus has added an extra $5 million in funding to help the company build out its product.

Majestic puts bubbly on icemore

clients generating £6.5m of revenues, making it larger than Chime's financial PR operation.' Media Corp , an online...

Google Purchase May Boost Mobile Adsmore

increase. For its part, Google clearly is seeking to blunt anticipated objections to the company?s ever-growing power...

C&W slips on break-up doubtsmore

clients generating £6.5m of revenues, making it larger than Chime's financial PR operation.' Media Corp, an online...

Top Sources: Online Ad Exchanges

  • imediaconnection.com
  • New York Times
  • BusinessWeek
  • adexchanger.com
  • clickz.com
  • CIO Magazine
  • MediaPost | Online Media News
  • mytechboxonline.com
  • permissiontv.com
  • adoperationsonline.com

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Account Planner - Online Advertising Exchanges - Agency AD Exchange / Media Trading Start-up | New York, NY
Posted: Sep 14
Account Director - Online Advertising - Ad Exchanges AD Exchange / Media Trading Start-up | New York, NY
Posted: Sep 14
Senior Product Manager / Director - Online Advertising Online Advertising / AD Network / AD Platform | Redwood City, CA
Posted: Nov 21
Sales Director - Online Advertising / Exchanges, Agency AD Exchange / Media Trading Start-up | New York, NY
Posted: Sep 14
Online Media Leader Successful Online Media Company | Mountain View, CA
Posted: Oct 19

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