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ONLINE AD EXCHANGES

Online ad exchanges are popping up to help publishers get the most value out of available ad inventory. This topic covers the news on online ad exchanges and how they work versus ad networks.

Online Ad Exchanges is part of Business Exchange, suggested by Courtney Tabellione. This topic contains 351 news and 1,406 blog items. Read updated news, blogs, and resources about Online Ad Exchanges. Find user-submitted articles and reactions on Online Ad Exchanges from like-minded professionals.

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US stocks edge higher as global worries easemore

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Microsoft Near Deal to Buy Skypemore

company that traditionally has shied away from large deals. In 2007, Microsoft paid approximately $6 billion to acquire...

Microsoft Near Deal to Buy Skype for Nearly $8 Billionmore

company that traditionally has shied away from large deals. In 2007, Microsoft paid approximately $6 billion to acquire...

Microsoft Nears $7 Billion-Plus Deal for Skypemore

company that traditionally has shied away from large deals. In 2007, Microsoft paid approximately $6 billion to acquire...

Microsoft Announces $8.5 Billion Deal to Acquire Skypemore

$50 billion, according to testimony that came out in a court case. In 2007, Microsoft acquired aQuantive, an online...

Microsoft Shares Fall as Skype Deal Unveiledmore

in Microsoft���s history. And what has been the biggest deal ��� Microsoft���s $6 billion purchase of online...

Digital Ad Firms Crash TV's Upfrontmore

approaches its culmination next week in New York. On Tuesday, Efficient Frontier, a company that helps companies buy...

Mail.ru chief warns on Russian piracymore

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Mobile Advertising Heats Up With Funding, Dealsmore

quickly and is poised to grow by more than 40 percent over the next several years, outpacing traditional online...

Wait Until Next Commercial Break to Invest in Ad Firmsmore

agencies and their clients. Most corporations need integrated advertising and marketing campaigns that use multiple...

The Dangers Of Online Advertising's 'Math State'more

Ever notice that in online advertising no one talks about the message? It's all about the mechanics, how an ad is...

Innovation in online advertising: Mad Men are watching youmore

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Silicon Valley in D.C.more

extra lobbyists. Google, Facebook and Apple all reported pressing lawmakers and federal regulators about issues...

Silicon Valley in D.C.more

extra lobbyists. Google, Facebook and Apple all reported pressing lawmakers and federal regulators about issues...

AOL Display Ads Risemore

AOL Inc. stemmed its online advertising losses in the first quarter but profit plummeted 86% as subscription revenue...

Silicon Valley flexes muscle in Washingtonmore

extra lobbyists. Google, Facebook and Apple all reported pressing lawmakers and federal regulators about issues...

Renren and RPX Jump in IPOs; Boingo Slipsmore

revenue increased 64% to $76.5 million in 2010 from a year earlier; its biggest driver was increased online advertising...

Facebook Numbers Feed IPO Outlookmore

search sites such as Google. Since the beginning of this year, Facebook has pushed into new types of online advertising.

Facebook Numbers Look Up for IPOmore

search sites such as Google. Since the beginning of this year, Facebook has pushed into new types of online advertising.

For Consumers, a Different Approach to Searchmore

Kevin O?Connor has a knack for spotting new businesses online. In 2007 this��� paid off��� when DoubleClick, an online...

Russian Internet Giant Yandex Files For I.P.O.more

$134.3 million for 2010. Like its United States counterpart, Google, the bulk of its revenues come from online...

Amazon.com, CB Richard, Mercury, ShoreTel: U.S. Equity Moversmore

to $24.03 for the biggest advance in the Russell 2000 Index. The company that helps businesses buy online advertising...

Search, Shop, Love: Secrets of Smartphone Usersmore

from visiting a website to making a purchase. This is massively higher than the reaction rate to most online...

Slovak Entrepreneurs to Test Charging for News Onlinemore

behind their paywalls, said Mr. Vass, who also serves as the chief executive of eTarget SE, a pay-per-click online...

Chinese dotcoms pare back listing plansmore

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Top Sources: Online Ad Exchanges

  • New York Times
  • toyarena.com
  • BusinessWeek
  • imediaconnection.com
  • adexchanger.com
  • mytechboxonline.com
  • pretarget.com
  • clickz.com
  • MediaPost | Online Media News
  • CIO Magazine

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