account* OpenX to partner with Dentsu's cci in online ads LONDON, Sept 1 (Reuters) - Advertising technology company OpenX has...
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
ONLINE AD EXCHANGES
Online ad exchanges are popping up to help publishers get the most value out of available ad inventory. This topic covers the news on online ad exchanges and how they work versus ad networks.
Online Ad Exchanges is part of Business Exchange, suggested by
Courtney Tabellione.
This topic contains
340 news
and
1,406 blog
items.
Read updated news, blogs, and resources about Online Ad Exchanges. Find user-submitted articles and reactions on Online Ad Exchanges from
like-minded professionals.
News
Please add new articles to this topic
professor at the Annenberg School for Communication at the University of Pennsylvania, who has conducted consumer...
professor at the Annenberg School for Communication at the University of Pennsylvania, who has conducted consumer...
a day do for growth? If you?re Deutsche Post AG, the former state-owned German mail authority, you deliver online...
to online advertisers and stay in business. According to a study conducted by Interactive Advertising Bureau, 80% of...
driving people down different lanes of the highway,' Mr. Cheyney says. Consumer tracking is the foundation of an online...
is just over 30%. Microsoft has a share of about 3%. The deal will see Yahoo Japan use online advertising and...
Why a Lack of Standards, Even for Basic Demographics, Hurts Us Online Surprisingly, some people continue to trot out...
2008, the Justice Department threatened to sue if Google went through with a proposed alliance with Yahoo in online...
effort to provide advertisers with the most comprehensive audience targeting capabilities available, LucidMedia (www.
23 (MARKET WIRE) -- AdGenesis Digital LLC, a new video advertising platform functioning across multiple media including...
Ace Metrix board. Ace Metrix provides analytics of television advertising in real time as the commercials are shown.
mobile advertising at just $593 million this year compared with its forecast of about $25 billion for total online...
Extract not available.
s conference, Armstrong said that AOL was going to do for online content what Google (GOOG)��did for online advertising.
Perspectives on the Media Plan of the Future --(Business Wire)-- Undertone Networks: Who: Undertone�� Networks, an...
before requiring payment. Rob Grimshaw, managing director of FT.com, says charging for online services is inevitable,...
FORTUNE -- With the announcement of Google TV last week, the online advertising giant left no hint of uncertainty that...
Google has acquired Invite Media, an online advertising startup based in New York and Philadelphia. The Mountain View...
Partners says his big critique of Google is that it doesn't have a significant revenue stream besides online...
for Transparently Connecting Publishers With Ad Networks NEW YORK--(Business Wire)-- ContextWeb, Inc., which operates...
effective and easy-to-use platform for ROI-driven display campaigns, including retargeting and behavioral targeting.
A lot of buzz among online advertising companies these days is focused on mobile ads delivered to smart phones.
said online ad spending would rapidly close ground on newspapers. Despite a record-setting $6.3 billion fourth quarter,...
Too Many Players With Too-Small Margins Will Trigger a Wave of Consolidation Online display advertising -- an $8.
Top Sources: Online Ad Exchanges
- New York Times
- toyarena.com
- BusinessWeek
- imediaconnection.com
- adexchanger.com
- mytechboxonline.com
- clickz.com
- CIO Magazine
- MediaPost | Online Media News
- permissiontv.com
