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ONLINE AD OPERATIONS
Publishers need to find more efficient ways of executing online display advertising campaigns. Recent acquisitions of aQuantive, 24/7 Real Media and DoubleClick could help. What other solutions are on the horizon?
Online Ad Operations is part of Business Exchange, suggested by
Maria Breza.
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Online targeting company [x+1] Wednesday plans to release its media management platform Media+1. The platform, which...
Why Affiliate Marketing is Becoming the Preferred Way to Sell Products Posted by Abad A. Perez on November 10, 2009 at...
NEW YORK (AdAge.com) -- Ads have long been a gateway for spammers and hackers to distribute malicious code, but now the...
OpenX and Microsoft have today announced a strategic partnership. The deal will see both companies promoting each...
According to Eyeblaster’s “Global Benchmark Report 2009,” increasing ad size is not necessarily the best way to boost...
In an effort to head off potential liabilities and threats to its clients' reputations from rogue media buyers posing...
Having an accurate, updated Terms & Conditions clears up many obstacles for the interactive business There are...
How do you get the rest of the company to also follow best practices – how do you roll out a new, improved or modified...
The Web has long relegated advertising to the sidelines as part of a do-not-interrupt mandate that separated cyberspace...
Supporting its focus on social media, online ad network Federated Media Publishing has launched a new display...
No matter where it exists, ad operations should maintain a seat at the decision-making table IT is a less-than-ideal...
It's not just site users who are sick of being surprised by a voice talking to them as soon as a new page has finished...
Conventional wisdom holds that social media advertising does not perform nearly as well as ads running on non-social...
Here’s a front page story the New York Times (NYT) would rather not be running: The paper is warning readers to be...
The Mobile Marketing Association today released the latest version of its global mobile advertising guidelines...
OVER the weekend, some visitors to the Web site of The New York Times received a nasty surprise. An unknown person or...
The New York Times' Web site is grappling with problems created by an "unauthorized advertisement," but it is...
Online banner ads have been taking a beating. Not just recently, but over the past few years. Click-through rates on...
Google (GOOG) announced this week it will be "rolling out a series of enhancements to AdSense's contextual...
By Julia Angwin Three former Fox Interactive Media executives who shepherded MySpace to profitability in 2006 are...
Google is on the verge of publicly launching its long-anticipated ad exchange, ClickZ has learned. The display ad...
Look just to the right of this article. There, on your computer screen, lies a little, two-dimensional secret that will...
Over the past six months my blogs have focused on the digital consumer, but in this month's post I'll focus on one of...
Any digital marketer will tell you that consumers are stricken with "banner blindness" and ignore banners in...
Top Sources: Online Ad Operations
- mytechboxonline.com
- bawden.wordpress.com
- AdMonsters
- MediaPost | Online Media News
- imediaconnection.com
- clickz.com
- mediaweek.com
- online.wsj.com
- SeekingAlpha.com
- bizcommunity.com
