accountOn August 1st, Endre Somogyi became the general manager of IAB Hungary, and its first full-time employee.
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ONLINE AD OPERATIONS
Publishers need to find more efficient ways of executing online display advertising campaigns. Recent acquisitions of aQuantive, 24/7 Real Media and DoubleClick could help. What other solutions are on the horizon?
Online Ad Operations is part of Business Exchange, suggested by
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Recent blog posts on this topic.
It’s been four years since I wrote one of my most popular series of blog posts of all time — “The Ad Exchange Model”.
Bianca Loew, IAB Mexico In the IAB's inaugural "IAB Global" interview I chat with Bianca Loew, the leader of...
Retailer's 50 percent increase in e-commerce revenue follows heavy rotation of social and online marketing.
In my guise as the IAB's Director of Research, I've been talking with TargetSpot about a project they've been working...
In my guise as the IAB's Director of Research, I've been talking with TargetSpot about a project they've been working...
Widgetbox, was offering online tools to build online widgets, is now offering cloud-base advertising platforms under a...
Last week, I was lucky enough to escape the frozen tundra of New York for a few days to moderate a panel with a group...
The Chairman of the Federal Trade Commission has finally come clean. After all the pushing and pulling about consumer...
clickz First six months of 2010 suggest a return to health for the online advertising market, according to IAB report.
My first title for this post was “top 5 ad-network mistakes”… then I realized that ad-network was a “bad” term… so...
AppNexus has stepped up its fundraising, bringing in $50 million for its real-time display advertising platform from...
One of the things that is often discussed but not often written about are the market mechanics that surround the new...
Thanks to Advertising Age, I've had a chance recently to reflect on my favorite advertising and marketing books of all...
clickz FTC assessing viability do-not-track for online advertising.
Digital Hollywood: Media Agencies Are Here to Stay -- Ad Networks, Not So Much - 05/06/2010
...discourse with regards to online marketing is...
...a subset of your overall online marketing efforts.
...web-marketing, online-marketing, search engine marketing or e- marketing ... Creation Article Submissions Video...
A purveyor of marketing tools and solutions ... All listings come with your company���s logo, photos and a video along...
...in the thriving marketing ... best-of-breed online suite
A nice little graphic by GCA Savvian, via AdExchanger���...
So how’s this relevant to online marketing?
YuMe Includes Silverlight - 04/13/2010
Top Sources: Online Ad Operations
- AdMonsters
- SeekingAlpha.com
- MediaPost | Online Media News
- IABlog
- arstechnica.com
- socialmediaexplorer.com
- adoperationsonline.com
- imediaconnection.com
- Online Advertising Operations
- Bits
