Coloring the Map: Endre Somogyi Brings Central Europe into Focus

On August 1st, Endre Somogyi became the general manager of IAB Hungary, and its first full-time employee. Endre took some time before his new role to talk with us about his vision for this new era and about what the smaller markets can teach the big players. He also shared some insights from the innovative CEE initiative, a comprehensive exploration of the online landscape of Central and Eastern...