DataXu Report: Prospecting Increases Scale and Effectiveness of Retargeting

DataXu (www.dataxu.com), provider of the industry’s only fully-integrated enterprise digital marketing management (DMM) platform, today released its latest MarketPulse report that examines the effects of online Prospecting techniques when used in concert with retargeting to increase conversion volume. The report analyzed data from digital marketing campaigns across the automotive, telecom,...