Most Active Articles 2009-11-24T03:37:01.631-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:online-ad-operations Maria Breza mbreza054 urn:com:businessweek:bx:article:6593221019604278856-ef84a49f2ed30ca20642b42d59635ce5 2009-11-22T14:38:12.656-05:00

Twitter is brilliant at reaching large numbers of people, but what about when you need to go beyond the usual Friend / Follower relationship and want to reach out using the power of Twitter users social graphs to raise awareness of a particular campaign?

Twitter is brilliant at reaching large numbers of people, but what about when you need to go beyond the usual Friend / Follower relationship and want to reach out using the power of Twitter users social graphs to raise awareness of a particular campaign? http://www.technicavita.org/social-advice/twitter/advertise-on-twitter-using-be-a-magpie.html John Carnell jcarnell640 0 0 0 0 urn:com:businessweek:bx:article:8578191971565419217-5a5b672a3b81d10823341a444306f689 2009-11-18T08:51:47.097-05:00

Online targeting company [x+1] Wednesday plans to release its media management platform Media+1. The platform, which becomes available in December, combines targeting and analytics, allowing agencies and marketers to design their own customer audience segment that delivers ads. The targeting is based on an open data architecture that incorporates nearly any consumer data source -- customer or third-party from companies like Claritas--to build target segments based on a combination of behavioral, demographic, geographic and IP characteristics.

Online targeting company [x+1] Wednesday plans to release its media management platform Media+1. The platform, which becomes available in December, combines targeting and analytics, allowing agencies and marketers to design their own customer audience segment that delivers ads. The targeting is based on an open data architecture that incorporates nearly any consumer data source -- customer or third-party from companies like Claritas--to build target segments based on a combination of behavioral, demographic, geographic and IP characteristics. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117570 Courtney Hurley churley331 0 0 0 0 urn:com:businessweek:bx:article:9800078303350261329-b768c432efa94b8d6bca4a86d68b420d 2009-11-10T12:51:33.759-05:00

Why Affiliate Marketing is Becoming the Preferred Way to Sell Products Posted by Abad A. Perez on November 10, 2009 at 12:30pm View Abad A. Perez's blog Every day thousands of people join the ranks of online entrepreneurs. Starting a business online...

Why Affiliate Marketing is Becoming the Preferred Way to Sell Products Posted by Abad A. Perez on November 10, 2009 at 12:30pm View Abad A. Perez's blog Every day thousands of people join the ranks of online entrepreneurs. Starting a business online... http://affiliatesmakecash.ning.com/profiles/blogs/why-affiliate-marketing-is Abad Perez aperez339 1 1 0 0 urn:com:businessweek:bx:article:2616766454273233781-f2110733a765406d73bbefeded236f84 2009-11-05T15:14:15.021-05:00

NEW YORK (AdAge.com) -- Ads have long been a gateway for spammers and hackers to distribute malicious code, but now the crooks are showing a new level of sophistication by posing as agency executives walking right into the front doors of well-known...

NEW YORK (AdAge.com) -- Ads have long been a gateway for spammers and hackers to distribute malicious code, but now the crooks are showing a new level of sophistication by posing as agency executives walking right into the front doors of well-known... http://adage.com/digital/article?article_id=140121 Maria Breza mbreza054 3 3 0 0 urn:com:businessweek:bx:article:7289279033609721073-3649177ed2048debd17c53bf3c60606d 2009-11-05T15:09:03.094-05:00

OpenX and Microsoft have today announced a strategic partnership. The deal will see both companies promoting each other’s technologies to their customers. What does it mean? Is Microsoft exiting the ad server business? Is it looking to tie itself in...

OpenX and Microsoft have today announced a strategic partnership. The deal will see both companies promoting each other’s technologies to their customers. What does it mean? Is Microsoft exiting the ad server business? Is it looking to tie itself in... http://www.farneymedia.com/2009/11/02/openx-and-microsoft-announce-multiyear-partnership/ Maria Breza mbreza054 1 1 0 0 urn:com:businessweek:bx:article:15139613645717835102-dd0b7fc643691b1c904aa6e11db002c8 2009-10-20T09:35:00.531-04:00

According to Eyeblaster’s “Global Benchmark Report 2009,” increasing ad size is not necessarily the best way to boost performance. The company found that for banner ads, where size is the main component of ad visibility, bigger is generally better. But rich media ads such as expandable banners and floating ads saw improved results from different creative, rather than larger size.

According to Eyeblaster’s “Global Benchmark Report 2009,” increasing ad size is not necessarily the best way to boost performance. The company found that for banner ads, where size is the main component of ad visibility, bigger is generally better. But rich media ads such as expandable banners and floating ads saw improved results from different creative, rather than larger size. http://www.emarketer.com/Article.aspx?R=1007339# Leslie MacCallum lmaccallum946 2 1 0 1 urn:com:businessweek:bx:article:12278439579170460460-700f346f58f3a8cb89708feb14c121cf 2009-10-12T10:10:01.052-04:00

In an effort to head off potential liabilities and threats to its clients' reputations from rogue media buyers posing as legitimate online marketers, Publicis Groupe last week sent letters to publishers putting them on notice that they must take steps to manually confirm any requests for insertion orders they receive from a Publicis agency that looks questionable or comes from a source they are not familiar with. "We have read with increasing alarm the press surrounding rogue software and malicious advertising that is being placed on Web sites by individuals pretending to represent legitimate insertion requests," reads one of the letters from Publicis' Starcom unit, a copy of which was obtained by OnlineMediaDaily.

In an effort to head off potential liabilities and threats to its clients' reputations from rogue media buyers posing as legitimate online marketers, Publicis Groupe last week sent letters to publishers putting them on notice that they must take steps to manually confirm any requests for insertion orders they receive from a Publicis agency that looks questionable or comes from a source they are not familiar with. "We have read with increasing alarm the press surrounding rogue software and malicious advertising that is being placed on Web sites by individuals pretending to represent legitimate insertion requests," reads one of the letters from Publicis' Starcom unit, a copy of which was obtained by OnlineMediaDaily. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115166 Maria Breza mbreza054 1 0 0 1 urn:com:businessweek:bx:article:1419192756138075345-8253eccddd5bb3842a3728b18006ddda 2009-10-01T14:06:18.052-04:00

Having an accurate, updated Terms & Conditions clears up many obstacles for the interactive business There are several aspects of the contract between buyers and sellers that the original IAB standards didn't envision or address Next in Media...

Having an accurate, updated Terms & Conditions clears up many obstacles for the interactive business There are several aspects of the contract between buyers and sellers that the original IAB standards didn't envision or address Next in Media... http://www.imediaconnection.com/content/24614.imc Maria Breza mbreza054 3 3 0 0 urn:com:businessweek:bx:article:3442815575599729791-c78b349945dfb7cae7747157144a5080 2009-09-18T14:36:36.265-04:00

How do you get the rest of the company to also follow best practices – how do you roll out a new, improved or modified business policy? Where should you begin?

How do you get the rest of the company to also follow best practices – how do you roll out a new, improved or modified business policy? Where should you begin? http://www.admonsters.org/archives/2009/09/creating-business-policy-an-organization-can-grow-with/ Rob Beeler rbeeler562 7 5 2 0 urn:com:businessweek:bx:article:1185446344019944575-3fea2ec9dec82a8fba8e019c8b88888f 2009-08-06T10:02:06.677-04:00

The Web has long relegated advertising to the sidelines as part of a do-not-interrupt mandate that separated cyberspace venues from traditional media. That's slowly changing.

The Web has long relegated advertising to the sidelines as part of a do-not-interrupt mandate that separated cyberspace venues from traditional media. That's slowly changing. http://www.mediaweek.com/mw/content_display/news/digital-downloads/broadband/e3i8a55a31083e024093026c85c01d9b480 Maria Breza mbreza054 12 9 1 2 urn:com:businessweek:bx:article:8582403506238435953-a3a8b58749e9f3f9454f75ae0f750ed6 2009-09-10T10:05:53.553-04:00

Supporting its focus on social media, online ad network Federated Media Publishing has launched a new display advertising platform designed to work "organically" within such networks.

Supporting its focus on social media, online ad network Federated Media Publishing has launched a new display advertising platform designed to work "organically" within such networks. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113244 Maria Breza mbreza054 5 3 2 0 urn:com:businessweek:bx:article:1099180363008941-c6f7bf471492aeec0bfc5e57565f6aed 2009-10-06T10:15:37.921-04:00

No matter where it exists, ad operations should maintain a seat at the decision-making table IT is a less-than-ideal home for ad operations in a company's organizational structure Depending on the company, reporting to sales, operating as a...

No matter where it exists, ad operations should maintain a seat at the decision-making table IT is a less-than-ideal home for ad operations in a company's organizational structure Depending on the company, reporting to sales, operating as a... http://www.imediaconnection.com/content/24644.asp Maria Breza mbreza054 3 3 0 0 urn:com:businessweek:bx:article:14351000757573266708-99ca9259d0a446829ca1ab7dab3d166c 2009-09-30T11:48:08.900-04:00

It's not just site users who are sick of being surprised by a voice talking to them as soon as a new page has finished loading. Video advertisers are tired of being pushed out of sight when they're the ones paying to post an ad, according to Adweek.

It's not just site users who are sick of being surprised by a voice talking to them as soon as a new page has finished loading. Video advertisers are tired of being pushed out of sight when they're the ones paying to post an ad, according to Adweek. http://www.imediaconnection.com/content/24601.asp Maria Breza mbreza054 2 2 0 0 urn:com:businessweek:bx:article:13974536673837478668-40f241b2939f7c7abf323c19f8d3b539 2009-09-28T12:34:51.391-04:00

Conventional wisdom holds that social media advertising does not perform nearly as well as ads running on non-social sites, at least by standard measurements like clicks. That's true but it misses an important distinction: the same ad placements on social sites can draw far higher levels of engagement. And that's an increasingly important point for brands.

Conventional wisdom holds that social media advertising does not perform nearly as well as ads running on non-social sites, at least by standard measurements like clicks. That's true but it misses an important distinction: the same ad placements on social sites can draw far higher levels of engagement. And that's an increasingly important point for brands. http://www.adweek.com/aw/content_display/news/digital/e3i470b0d4b36272857b0815d9515dd9d16 Ron Casalotti rcasalotti055 2 0 0 2 urn:com:businessweek:bx:article:3730831621449761271-03a18198e03374ed585766098829d82f 2009-09-14T09:45:06.121-04:00

Here’s a front page story the New York Times (NYT) would rather not be running: The paper is warning readers to be aware of bogus ads running on its Web site. The paper says “some readers” have seen unauthorized pop-up ads promoting antivirus...

Here’s a front page story the New York Times (NYT) would rather not be running: The paper is warning readers to be aware of bogus ads running on its Web site. The paper says “some readers” have seen unauthorized pop-up ads promoting antivirus... http://mediamemo.allthingsd.com/20090913/home-delivery-the-new-york-times-serves-up-some-malware/ Maria Breza mbreza054 2 2 0 0 urn:com:businessweek:bx:article:3409475675284628719-5e5c1a372d1eaacd0fc3a70e05f3eca9 2009-10-01T12:14:22.589-04:00

The Mobile Marketing Association today released the latest version of its global mobile advertising guidelines Wednesday, with key revisions related to ads in mobile apps and the lengths of video and TV ads.

The Mobile Marketing Association today released the latest version of its global mobile advertising guidelines Wednesday, with key revisions related to ads in mobile apps and the lengths of video and TV ads. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114599 Maria Breza mbreza054 1 1 0 0 urn:com:businessweek:bx:article:2794287629756431289-63d2c489776777273e2c6c067423b223 2009-09-15T07:19:53.158-04:00

OVER the weekend, some visitors to the Web site of The New York Times received a nasty surprise. An unknown person or group sneaked a rogue advertisement onto the site’s pages. Skip to next paragraph Enlarge This Image The fake antivirus scan on the...

OVER the weekend, some visitors to the Web site of The New York Times received a nasty surprise. An unknown person or group sneaked a rogue advertisement onto the site’s pages. Skip to next paragraph Enlarge This Image The fake antivirus scan on the... http://www.nytimes.com/2009/09/15/technology/internet/15adco.html?hpw Maria Breza mbreza054 2 2 0 0 urn:com:businessweek:bx:article:17960868061999982401-409024de14a9dd2d382000d110999348 2009-09-14T09:38:22.287-04:00

The New York Times' Web site is grappling with problems created by an "unauthorized advertisement," but it is unknown how the ads managed to appear on the site and whether the site had been compromised. The rogue ad warns readers that their computer...

The New York Times' Web site is grappling with problems created by an "unauthorized advertisement," but it is unknown how the ads managed to appear on the site and whether the site had been compromised. The rogue ad warns readers that their computer... http://news.cnet.com/8301-1009_3-10351460-83.html Maria Breza mbreza054 1 1 0 0 urn:com:businessweek:bx:article:17573071385335702143-1df01cd81e92de258790b86495619bd9 2008-12-08T18:32:54.180-05:00

Online banner ads have been taking a beating. Not just recently, but over the past few years. Click-through rates on banner ads stink in the metrics-heavy world of online advertising. The experts will tell you that search advertising is the place to...

Online banner ads have been taking a beating. Not just recently, but over the past few years. Click-through rates on banner ads stink in the metrics-heavy world of online advertising. The experts will tell you that search advertising is the place to... http://bawden.wordpress.com/2008/12/08/the-value-of-online-banner-advertising/ Mike Bawden mbawden147 38 36 2 0 urn:com:businessweek:bx:article:4865199511055939693-e53af0b5d8d1a5b1b06b39812267f721 2009-08-21T04:14:52.147-04:00

Google (GOOG) announced this week it will be "rolling out a series of enhancements to AdSense's contextual targeting capabilities, which will more accurately match relevant ads to Web pages."

Google (GOOG) announced this week it will be "rolling out a series of enhancements to AdSense's contextual targeting capabilities, which will more accurately match relevant ads to Web pages." http://www.businessinsider.com/googles-worst-ads-ever-2009-8#terrorist-murder-innocents-where-can-i-sign-up-1 Manoj G mgopalakrishnan415 2 2 0 0 urn:com:businessweek:bx:article:17666874359061934400-05ddfd681104416f3b3d2e44283d4a12 2009-09-15T15:58:50.084-04:00

By Julia Angwin Three former Fox Interactive Media executives who shepherded MySpace to profitability in 2006 are reuniting at a new start-up called 5to1. Aaron Mew/5to1 5to1 founders, from left: Ross Levinsohn, James Heckman and Michael Barrett The...

By Julia Angwin Three former Fox Interactive Media executives who shepherded MySpace to profitability in 2006 are reuniting at a new start-up called 5to1. Aaron Mew/5to1 5to1 founders, from left: Ross Levinsohn, James Heckman and Michael Barrett The... http://blogs.wsj.com/digits/2009/09/15/ex-myspacers-get-the-band-back-together/ Maria Breza mbreza054 0 0 0 0 urn:com:businessweek:bx:article:7927903559264691089-1867cd1ab495a2a744bd0df76f24b9ca 2009-09-14T09:36:35.451-04:00

Google is on the verge of publicly launching its long-anticipated ad exchange, ClickZ has learned. The display ad marketplace was developed within the company's DoubleClick unit, and has been used on an invitation basis by numerous publishers,...

Google is on the verge of publicly launching its long-anticipated ad exchange, ClickZ has learned. The display ad marketplace was developed within the company's DoubleClick unit, and has been used on an invitation basis by numerous publishers,... http://www.clickz.com/3634937 Maria Breza mbreza054 0 0 0 0 urn:com:businessweek:bx:article:12806026496162666581-9f23d99a89d644aa7cd91aaf1fe793e8 2009-04-07T15:11:05.058-04:00

Look just to the right of this article. There, on your computer screen, lies a little, two-dimensional secret that will soon threaten major online publishers and their precious advertising revenue. It's called the banner ad, and its cost may plummet.

Look just to the right of this article. There, on your computer screen, lies a little, two-dimensional secret that will soon threaten major online publishers and their precious advertising revenue. It's called the banner ad, and its cost may plummet. http://www.businessweek.com/technology/content/apr2009/tc2009045_367596.htm Tom Giles tgiles603 12 10 1 1 urn:com:businessweek:bx:article:2157257970905431941-13159ff6e27f00d4b85bc14439c90c9d 2009-08-15T01:06:52.400-04:00

Over the past six months my blogs have focused on the digital consumer, but in this month's post I'll focus on one of the bigger, and potentially controversial, consumer trends at play. It's a trend we're all familiar with – multi-tasking – and...

Over the past six months my blogs have focused on the digital consumer, but in this month's post I'll focus on one of the bigger, and potentially controversial, consumer trends at play. It's a trend we're all familiar with – multi-tasking – and... http://www.marketingmag.com.au/blogs/view/1460/ Steve Bobrov sbobrov064 1 0 0 1 urn:com:businessweek:bx:article:10699110394661936624-946df0edad64ca57d916f1da874956cf 2009-08-19T09:23:13.103-04:00

Any digital marketer will tell you that consumers are stricken with "banner blindness" and ignore banners in all shapes and sizes. How then do you create a display format that appeals to not only consumers, but to publishers and marketers as well?

Any digital marketer will tell you that consumers are stricken with "banner blindness" and ignore banners in all shapes and sizes. How then do you create a display format that appeals to not only consumers, but to publishers and marketers as well? http://www.imediaconnection.com/content/24135.asp Maria Breza mbreza054 1 1 0 0