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ONLINE AD OPERATIONS

Publishers need to find more efficient ways of executing online display advertising campaigns. Recent acquisitions of aQuantive, 24/7 Real Media and DoubleClick could help. What other solutions are on the horizon?

Online Ad Operations is part of Business Exchange, suggested by Maria Breza. This topic contains 1,186 news and 187 blog items. Read updated news, blogs, and resources about Online Ad Operations. Find user-submitted articles and reactions on Online Ad Operations from like-minded professionals.

News

Recent news on this topic.

TagMan and Digital Fulcrum Join Forces to Optimize Performance of lega...more

TagMan (www.tagman.com), the global leader in tag management, announced today an exclusive strategic partnership with...

Interview: Frannie Danzinger, Director of Marketplace Development at B...more

Industry veteran Frannie Danzinger has recently joined Bizo (www.bizo.com), the world’s largest business audience...

OpenX Appoints Eric Rosenthal as General Manager, Enterprisemore

OpenX Technologies, Inc. (OpenX), the world’s leading independent provider of digital advertising technology, announced...

Intertainment Media Inc. Closes Investment in Award Winning Advertisin...more

Intertainment Media Inc. (“Intertainment” or the “Company”) (TSXV:INT / OTCQX: ITMTF / FRA: I4T) announced that it has...

mediaFORGE Challenges Foundations of Clicks & View-through Impress...more

mediaFORGE, a dynamic display media provider, released a white paper detailing its position on why optimizing campaigns...

Interview: Russell Glass, Bizo's CEO, Discusses Business Audience Targ...more

Bizo (www.bizo.com) has just announced a major new executive hire – Frannie Danzinger as Director of Market Development...

CPX Interactive Launches Cookie-Free Targeting Productmore

Digital advertising company CPX Interactive today announced the first in a series of new product launches set for early...

New IAB Study Reveals 'Data Divide'more

Early adopters leverage cutting-edge opportunities in marketing data, but barriers remain to broader use of new...

LiveRail Named Video Ad Server for MediaMathmore

Video Technology Company Powers Industry Move Toward Real-Time Video Buying

Adcloud Amps up Online Advertising Performance across Europe with Hype...more

Addition of Postcode-Level Targeting Benefits Both Buyers and Sellers within the Adcloud Advertising Marketplace

PubMatic Adds Steve Pantelick as CFO to Support Record Revenue Growthmore

Seasoned Industry Veteran Delivers IPO Experience to Guide Company’s Acquisition and Expansion Strategy in 2012

CPAlead Releases The Spotlight Tool for Optimizing Digital Content Mon...more

Industry-First Solution Enables Publishers to Combine Traditional Models for Top-Revenue Generation

Ad-Juster Teams with Adometry to Help Online Publishers Improve Advert...more

Integration with Adometry TagScan™ Gives Ad-Juster Publisher Partners Automated Tag and Page Testing to Reduce Display...

AdJuggler, Inc., Names Chris Weiss VP, Product Management To Expand RT...more

Mr. Weiss joins AdJuggler from LucidMedia, a leading demand-side platform (DSP), enabling numerous advertisers, trading...

Mocean Mobile Launches Publisher Annex to Extend Revenue and Audience ...more

Publisher Annex Recruits Best-in-Class Mobile Web and App Developers to Guide Publishers on How to Build the Best Sites...

the Rubicon Project Reveals Global Research into the Online Advertisin...more

Research Highlights the Growth of Programmatic Trading and the Rise of Demand-Side Platforms Taking 32% of Media Plans

Successfully Handling Your QR Code Marketingmore

QR codes have become an important part of the success of your social media marketing campaign. There is a growing...

DoubleVerify Report Shows that Media Verification Improves Compliance ...more

Trust Index Recognizes Best Performing Ad Companies – Ad Networks are Proving to Be Brand Safe, and Advertisers are...

Theorem India Announces New Mysore Facility, Bringing Office Capacity ...more

Theorem Inc. has announced that Theorem India will be opening a new facility in Mysore, which will include capacity for...

Tribal Fusion Signs Real-Time Data Integration Deal with BlueKaimore

BlueKai Exchange data now available ‘in real-time, all-the-time’ through Tribal Fusion for audience profiling and...

ad pepper media launches RTB platform adXplusmore

Innovative bidding platform ensures safe real-time delivery of ad impressions to right user in right context

Adfonic raises $7.5 Million to Drive Global Expansionmore

Company to open additional office in San Francisco and strengthen North American executive team

Yahoo! Announces Leadership Reorganizationmore

Yahoo, the premier digital media company, today announced a leadership reorganization under which the Board of...

Scott Tomlin Joins TRAFFIQ as Senior VP of Engineeringmore

Proven E-Commerce and Online Marketing Executive Tapped to Spearhead New Product, Services Development

Cox Digital Solutions Launches Smart Select Customization Tool : Ad O...more

Innovative Content Targeting Algorithm Uses Social, Audience, and Relevance to Maximize Efficiency

Top Sources: Online Ad Operations

  • mytechboxonline.com
  • bawden.wordpress.com
  • adage.com
  • MediaPost | Online Media News
  • admonsters.com
  • mediaweek.com
  • imediaconnection.com
  • adoperationsonline.com
  • online.wsj.com
  • clickz.com

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