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ONLINE AD OPERATIONS
Publishers need to find more efficient ways of executing online display advertising campaigns. Recent acquisitions of aQuantive, 24/7 Real Media and DoubleClick could help. What other solutions are on the horizon?
Online Ad Operations is part of Business Exchange, suggested by
Maria Breza.
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News
Recent news on this topic.
Industry veteran Frannie Danzinger has recently joined Bizo (www.bizo.com), the world’s largest business audience...
OpenX Technologies, Inc. (OpenX), the world’s leading independent provider of digital advertising technology, announced...
Intertainment Media Inc. (“Intertainment” or the “Company”) (TSXV:INT / OTCQX: ITMTF / FRA: I4T) announced that it has...
mediaFORGE, a dynamic display media provider, released a white paper detailing its position on why optimizing campaigns...
Bizo (www.bizo.com) has just announced a major new executive hire – Frannie Danzinger as Director of Market Development...
Digital advertising company CPX Interactive today announced the first in a series of new product launches set for early...
Early adopters leverage cutting-edge opportunities in marketing data, but barriers remain to broader use of new...
Video Technology Company Powers Industry Move Toward Real-Time Video Buying
Addition of Postcode-Level Targeting Benefits Both Buyers and Sellers within the Adcloud Advertising Marketplace
Seasoned Industry Veteran Delivers IPO Experience to Guide Company’s Acquisition and Expansion Strategy in 2012
Industry-First Solution Enables Publishers to Combine Traditional Models for Top-Revenue Generation
Integration with Adometry TagScan™ Gives Ad-Juster Publisher Partners Automated Tag and Page Testing to Reduce Display...
Mr. Weiss joins AdJuggler from LucidMedia, a leading demand-side platform (DSP), enabling numerous advertisers, trading...
Publisher Annex Recruits Best-in-Class Mobile Web and App Developers to Guide Publishers on How to Build the Best Sites...
Research Highlights the Growth of Programmatic Trading and the Rise of Demand-Side Platforms Taking 32% of Media Plans
QR codes have become an important part of the success of your social media marketing campaign. There is a growing...
Trust Index Recognizes Best Performing Ad Companies – Ad Networks are Proving to Be Brand Safe, and Advertisers are...
Theorem Inc. has announced that Theorem India will be opening a new facility in Mysore, which will include capacity for...
BlueKai Exchange data now available ‘in real-time, all-the-time’ through Tribal Fusion for audience profiling and...
Innovative bidding platform ensures safe real-time delivery of ad impressions to right user in right context
Company to open additional office in San Francisco and strengthen North American executive team
Yahoo, the premier digital media company, today announced a leadership reorganization under which the Board of...
Proven E-Commerce and Online Marketing Executive Tapped to Spearhead New Product, Services Development
Innovative Content Targeting Algorithm Uses Social, Audience, and Relevance to Maximize Efficiency
Top Sources: Online Ad Operations
- mytechboxonline.com
- bawden.wordpress.com
- adage.com
- MediaPost | Online Media News
- admonsters.com
- mediaweek.com
- imediaconnection.com
- adoperationsonline.com
- online.wsj.com
- clickz.com
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