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ONLINE AD OPERATIONS
Publishers need to find more efficient ways of executing online display advertising campaigns. Recent acquisitions of aQuantive, 24/7 Real Media and DoubleClick could help. What other solutions are on the horizon?
Online Ad Operations is part of Business Exchange, suggested by
Maria Breza.
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News
Recent news on this topic.
Mr. Weiss joins AdJuggler from LucidMedia, a leading demand-side platform (DSP), enabling numerous advertisers, trading...
Publisher Annex Recruits Best-in-Class Mobile Web and App Developers to Guide Publishers on How to Build the Best Sites...
Research Highlights the Growth of Programmatic Trading and the Rise of Demand-Side Platforms Taking 32% of Media Plans
QR codes have become an important part of the success of your social media marketing campaign. There is a growing...
Trust Index Recognizes Best Performing Ad Companies – Ad Networks are Proving to Be Brand Safe, and Advertisers are...
Theorem Inc. has announced that Theorem India will be opening a new facility in Mysore, which will include capacity for...
BlueKai Exchange data now available ‘in real-time, all-the-time’ through Tribal Fusion for audience profiling and...
Innovative bidding platform ensures safe real-time delivery of ad impressions to right user in right context
Company to open additional office in San Francisco and strengthen North American executive team
Yahoo, the premier digital media company, today announced a leadership reorganization under which the Board of...
Proven E-Commerce and Online Marketing Executive Tapped to Spearhead New Product, Services Development
Innovative Content Targeting Algorithm Uses Social, Audience, and Relevance to Maximize Efficiency
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore MobiLens...
Your business is a tremendous source of pride for you. You have products and/or services that are valuable.
When it comes to online videos, advertisers like to use clickthough rates, or CTRS, to measure success and to justify...
Many people have a website. Fewer understand if their website is actually effective. Having it assessed to answer that...
Google Inc., the largest Internet- search company, rose the most in almost three years after reporting sales that beat...
Q1 numbers up 23% over same period in 2010 By Erin Griffith 0Revenue from online advertising spiked to a new high in...
the first time this year; his campaign said yesterday that he would announce his candidacy on June 2. Internet...
s China operations. The Beijing-based company this week reported its first-quarter revenue more than doubled after it...
The Yandex offering underscores the appeal of companies with a strong claim to a rapidly expanding sector ? Internet...
SAN FRANCISCO, May 26 (Xinhua) -- Internet advertising revenues in the United States surged to 7.3 billion U.S.
Top Sources: Online Ad Operations
- mytechboxonline.com
- adoperationsonline.com
- bawden.wordpress.com
- admonsters.com
- adage.com
- MediaPost | Online Media News
- mediaweek.com
- imediaconnection.com
- online.wsj.com
- clickz.com
