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ONLINE AD OPERATIONS
Publishers need to find more efficient ways of executing online display advertising campaigns. Recent acquisitions of aQuantive, 24/7 Real Media and DoubleClick could help. What other solutions are on the horizon?
Online Ad Operations is part of Business Exchange, suggested by
Maria Breza.
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AOL is the King of All Advertising. Thats right, AOL. On April 14, Web measurement firm comScore released March...
ADOTAS – Insiders are saying that now is the time to stock up on stock in one of the last major independent online...
ADOTAS – The Rubicon Project today announced the launch of a free ad server for Web site publishers that is...
GOOGLE DIPPED ITS TOE INTO the free ad-serving market when it rolled out the DoubleClick-backed Google Ad Manager...
Display advertising is about to undergo a revolution that will profoundly affect the industry as we know it.
TALK ABOUT PRICEY CPMS: INTERNET users don't even see most of the ads on a Web page, particularly if they're below the...
The advertisements that appear on Web sites are a nuisance for readers and a false economy poised to fall to Earth.
ADOTAS – Broadband media network AnchorFree today announced the hiring of independent consultant Steven Van Blarcom to...
Yahoo is beginning to pull the wraps off an online advertising system that the company said would help it and its...
In the first sizable layoffs in its history, Google is cutting about 300 jobs from the American operations of...
Valleywag reports that Google (GOOG) is going to lay off 15% of its newly acquired DoubleClick employees.
(Reuters) - A group of activist investors led by Jana Partners unveiled a detailed plan on Tuesday to boost CNET...
Zoiks! According to a new study released by Attributor, Google and DoubleClick control a whopping 69% of the...
LONDON (Thomson Financial) - Burst Media Corp. said full-year adjusted EBITDA came in lower, primarily due to lower...
Some new data confirm that when it comes to delivering ads to Web sites, DoubleClick Inc. and Google Inc.
The site recently cut ties with Specific Media and several other unnamed ad networks, and is taking the bold stand that...
A year ago, Google (NSDQ: GOOG) shares were only moving upwards, and its planned acquisition of DoubleClick was a step...
Now that Google has acquired DoubleClick--the display advertising feather in its proverbial cap--it's time to see if...
(Fortune) -- Media industry watchers are no longer debating whether the United States economy is in recession.
Online advertising continues to stand its ground even in a shaky economy. That was Sanford Bernstein analyst Jeffrey...
Dana Dunne likes challenges specifically, the kind of long-term, long-distance task that tests a man on many levels.
By Paul Sloan Michael Nash, a longtime digital music executive, takes over Warner Musics (WMG) digital division in...
HONG KONG, March 19 /Xinhua-PRNewswire/ -- Tencent Holdings Limited ('Tencent' or the 'Company', SEHK 700), a leading...
Yahoo Inc. has released a rosy outlook for the next two years, hoping to give investors a better understanding of why...
Top Sources: Online Ad Operations
- mytechboxonline.com
- adoperationsonline.com
- bawden.wordpress.com
- admonsters.com
- adage.com
- MediaPost | Online Media News
- mediaweek.com
- imediaconnection.com
- online.wsj.com
- clickz.com
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