• BX Home
  • Online Ad Operations: News [Page 48]

Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more

ONLINE AD OPERATIONS

Publishers need to find more efficient ways of executing online display advertising campaigns. Recent acquisitions of aQuantive, 24/7 Real Media and DoubleClick could help. What other solutions are on the horizon?

Online Ad Operations is part of Business Exchange, suggested by Maria Breza. This topic contains 1,249 news and 188 blog items. Read updated news, blogs, and resources about Online Ad Operations. Find user-submitted articles and reactions on Online Ad Operations from like-minded professionals.

News

Recent news on this topic.

Selling your business? Click heremore

(FORTUNE Small Business) -- Looking to buy a used car dealership, or a Pizza Hut franchise? Thinking of selling your...

comScore crowns AOL King of all Digital Advertisingmore

AOL is the King of All Advertising. Thats right, AOL. On April 14, Web measurement firm comScore released March...

ValueClick’s a Bargainmore

ADOTAS – Insiders are saying that now is the time to stock up on stock in one of the last major independent online...

Rubicon Aims To Revamp Ad-Server Modelmore

ADOTAS – The Rubicon Project today announced the launch of a free ad server for Web site publishers that is...

Rubicon Project Takes On Google For Free Ad Servingmore

GOOGLE DIPPED ITS TOE INTO the free ad-serving market when it rolled out the DoubleClick-backed Google Ad Manager...

Is display advertising dead?more

Display advertising is about to undergo a revolution that will profoundly affect the industry as we know it.

Only 25% Of Viewers See Web Ads Below The Fold more

TALK ABOUT PRICEY CPMS: INTERNET users don't even see most of the ads on a Web page, particularly if they're below the...

Internet Ads: Irritating and Ineffectivemore

The advertisements that appear on Web sites are a nuisance for readers and a false economy poised to fall to Earth.

AnchorFree Hires Two Ad Sales Gurusmore

ADOTAS – Broadband media network AnchorFree today announced the hiring of independent consultant Steven Van Blarcom to...

Yahoo Reveals Details of Its New Ad Sales System more

Yahoo is beginning to pull the wraps off an online advertising system that the company said would help it and its...

Google to Lay Off About 300 at DoubleClick more

In the first sizable layoffs in its history, Google is cutting about 300 jobs from the American operations of...

Google To Fire 15% Of DoubleClickers more

Valleywag reports that Google (GOOG) is going to lay off 15% of its newly acquired DoubleClick employees.

UPDATE 1-Activists unveil turnaround proposal for CNETmore

(Reuters) - A group of activist investors led by Jana Partners unveiled a detailed plan on Tuesday to boost CNET...

Google and Doubleclick Rule Online Ad Marketmore

Zoiks! According to a new study released by Attributor, Google and DoubleClick control a whopping 69% of the...

Burst Media FY adjusted EBITDA down on higher costs, lower rev at Burs...more

LONDON (Thomson Financial) - Burst Media Corp. said full-year adjusted EBITDA came in lower, primarily due to lower...

DoubleClick, Google Top Web Ad Marketmore

Some new data confirm that when it comes to delivering ads to Web sites, DoubleClick Inc. and Google Inc.

ESPN Turns Off Ad Nets more

The site recently cut ties with Specific Media and several other unnamed ad networks, and is taking the bold stand that...

Google: $300 Million DoubleClick Revs; Must Leverage Buy And Sell Rela...more

A year ago, Google (NSDQ: GOOG) shares were only moving upwards, and its planned acquisition of DoubleClick was a step...

Google-DoubleClick: The next phasemore

Now that Google has acquired DoubleClick--the display advertising feather in its proverbial cap--it's time to see if...

Bad news for Big Mediamore

(Fortune) -- Media industry watchers are no longer debating whether the United States economy is in recession.

Online Advertising Stays Healthymore

Online advertising continues to stand its ground even in a shaky economy. That was Sanford Bernstein analyst Jeffrey...

Marathon man to give AOL head start in Europemore

Dana Dunne likes challenges specifically, the kind of long-term, long-distance task that tests a man on many levels.

Warner Music's new digital czarmore

By Paul Sloan Michael Nash, a longtime digital music executive, takes over Warner Musics (WMG) digital division in...

Tencent Announces 2007 Fourth Quarter and Annual Resultsmore

HONG KONG, March 19 /Xinhua-PRNewswire/ -- Tencent Holdings Limited ('Tencent' or the 'Company', SEHK 700), a leading...

Yahoo releases rosy outlook to justify rejection of Microsoft bidmore

Yahoo Inc. has released a rosy outlook for the next two years, hoping to give investors a better understanding of why...

Top Sources: Online Ad Operations

  • mytechboxonline.com
  • adoperationsonline.com
  • bawden.wordpress.com
  • admonsters.com
  • adage.com
  • MediaPost | Online Media News
  • mediaweek.com
  • imediaconnection.com
  • online.wsj.com
  • clickz.com

Most Active Users in this Topic

see all contributors in Online Ad Operations

Featured White Papers

Post a Job

Jobs in this Topic

Director of Marketing Biolite | Brooklyn, NY
Posted: May 10
Advertising Operations Analyst Webfinance | Fairfax, VA
Posted: May 2
Digital Advertising Specialist Job ADP | Seattle, WA
Posted: May 27
Online Advertising Coordinator Pilot Media | Norfolk, VA
Posted: May 23
Intl and Online Comm Administrative Assistant UPS | Atlanta, GA
Posted: May 3

Report comment contains invalid characters. ()
cancel
Search Cancel