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ONLINE AD OPERATIONS
Publishers need to find more efficient ways of executing online display advertising campaigns. Recent acquisitions of aQuantive, 24/7 Real Media and DoubleClick could help. What other solutions are on the horizon?
Online Ad Operations is part of Business Exchange, suggested by
Maria Breza.
This topic contains
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188 blog
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News
Recent news on this topic.
HILLS, Calif., May 13, 2011 (BUSINESS WIRE) -- ReachLocal, Inc. /quotes/comstock/15*!rloc/quotes/nls/rloc RLOC -1.
big data thesis. They see limited potential beyond a few marquee examples, like Google in Internet search and online...
it had set aside $500 million to potentially settle a U.S. Department of Justice investigation into its online...
it had set aside $500 million to potentially settle a U.S. Department of Justice investigation into its online...
his digital marketing budget to $10 million and is raising it 50 percent this year. He's convinced online marketing is...
that the industry on its own can agree on adequate policies that balance privacy and profits. Spending on online...
choice to opt-out of data use for behavioral advertising in order to ensure transparency as it relates to online...
generated nearly $30 billion in total ad revenue in 2010, largely from its AdWords system. AdWords helped revolutionize...
Circles, exploring whether it violates user privacy. Facebook and Google compete for Web users in a U.S.
ongoing and declined to comment further. The health care and pharmaceutical industry spent more than $1 billion on...
Circles, exploring whether it violates user privacy. Facebook and Google compete for Web users in a U.S.
his digital marketing budget to $10 million and is raising it 50 percent this year. He's convinced online marketing is...
that the industry on its own can agree on adequate policies that balance privacy and profits. Spending on online...
By buying Skype, Microsoft may lure more users to its mobile-phone platform and narrow Google���s lead in Internet...
a decade, part of an effort to lure Web users and advertisers and help it catch Google in online advertising and Apple...
ongoing and declined to comment further. The health care and pharmaceutical industry spent more than $1 billion on...
told Jeff Randall Live the incident is likely to have arisen as Facebook competes with Google for the online...
Circles, exploring whether it violates user privacy. Facebook and Google compete for Web users in a U.S.
looking at the ads as they spent looking at the content. The report said that the appeal of online advertising was...
and search engines to stop linking to sites allegedly infringing copyright. The court orders would also apply to online...
Chinese tech companies, Yahoo's foreign investment has been a bright spot as it struggles to regain its Internet...
social media, new-media ads and search engine optimisation. One of the biggest problems for digital publishers was that...
of $112 million to $115 million, a bit below the Street consensus at $115.7 million. "Sina���s online advertising...
mechanical hard drives and Matt Richtel of The Times discusses the governments proposed guidelines to curb food...
Top Sources: Online Ad Operations
- mytechboxonline.com
- adoperationsonline.com
- bawden.wordpress.com
- admonsters.com
- adage.com
- MediaPost | Online Media News
- mediaweek.com
- imediaconnection.com
- online.wsj.com
- clickz.com
