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ONLINE AD OPERATIONS
Publishers need to find more efficient ways of executing online display advertising campaigns. Recent acquisitions of aQuantive, 24/7 Real Media and DoubleClick could help. What other solutions are on the horizon?
Online Ad Operations is part of Business Exchange, suggested by
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The FTC ruled in Google's favor on Dec. 20, but the Web search giant still needs the approval of the EU's antitrust...
Google has introduced a do-it-yourself "Display Ad Builder" for AdWords advertisers who crave simple...
A new survey suggests younger and lower income Web users are more likely to click on certain ad formats than older and...
Randy Falco has been replaced as AOL chairman and CEO two years after taking the job with the mandate of turning the...
Getting new customers has never been easy, and it's only gotten tougher as consumers tighten their belts.
Msnbc.com is jumping on the self-service online display ad bandwagon via a partnership with AdReady. The news Web site...
Yahoo on Wednesday formally launched its Apt system aimed at streamlining the fragmented process of planning and buying...
Online targeting company [x+1] Wednesday plans to release its media management platform Media+1. The platform, which...
Any digital marketer will tell you that consumers are stricken with "banner blindness" and ignore banners in...
Keywords don't get to the true nature of most content Improve ROI by implementing semantics ad technology Get more out...
While its rivals have been fetching multibillion-dollar acquisition offers from the likes of Google Inc.
For a time, Internet advertising was a rising tide lifting all boats. But as ad spending ebbs, there are more arguments...
Many people are trying to monetize blogs. This post offers advice to bloggers on how to position your blog as a viable...
OpenX and Microsoft have today announced a strategic partnership. The deal will see both companies promoting each...
GOOG May 8 2009, 10:18 AM EDT 397.51 Change % Change +0.90 +0.23% It might be too much to say Google's advertising...
Our friends have influence over both our purchase behavior and our perceived need for goods Social networks have the...
Google on Tuesday released the final version of Ad Manager, free software that lets smaller online publishers deal with...
Glam Media, a fast-growing advertising and publishing network for women, has acquired a Silicon Valley start-ups...
, started reporting that parts of the web sites are unreachable due to malware warnings appearing through the EyeWonder...
This summer's World Cup in South Africa isn't just the biggest event on the sporting calendar, it's also the biggest...
New Year, new Administration and Congress. Plus a growing global concern from policymakers, advocates and citizens...
Aiming to further streamline media-buying, DoubleClick has launched a new platform to automate the request for proposal...
Top Sources: Online Ad Operations
- mytechboxonline.com
- AdMonsters
- adoperationsonline.com
- bawden.wordpress.com
- admonsters.com
- adage.com
- MediaPost | Online Media News
- mediaweek.com
- imediaconnection.com
- online.wsj.com
