accountAt various times it's been called AMP or APEX, but today Yahoo introduced its new "unified digital advertising...
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ONLINE AD OPERATIONS
Publishers need to find more efficient ways of executing online display advertising campaigns. Recent acquisitions of aQuantive, 24/7 Real Media and DoubleClick could help. What other solutions are on the horizon?
Online Ad Operations is part of Business Exchange, suggested by
Maria Breza.
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Google Inc. and Yahoo! Inc. called off their joint advertising agreement just three hours before the Department of...
VideoEgg, the video and rich media ad network that guarantees brand engagement, today introduced AdFramesSM for mobile,...
The Leadership Forum brings together 50 of the most experienced leaders in online ad operations, from the top online...
Nokia Advertising Alliance aims to simplify mobile advertising for brand advertisers.
It'll help advertisers reach customers around the globe with a single mobile advertising campaign.
This is especially true for a developing market like India, with most users interested only in basic product features.
Digital communications major Publicis Groupe has agreed to acquire the Performics search marketing business from Google.
The U.S. social network ad spending is expected to stay low and eMarketer estimates that it would reach $2.
Google has decided to acquire Begun, a Russian context ads service. While Google will shell out $140 million for this...
The widget technology now offered by GET Interactive (an advertising technology company) and Gydget (a social media...
Local media sites hold a distinct advantage when it comes to delivering results for advertisers, according to a new...
Google curbs data collection practices reacting to privacy critics who blasted the company over Chrome's Big Brother...
AOL today announced that ADTECH will provide ad-serving capabilities for React2Media, a leading online advertising...
or all the talk about Google’s Chrome browser and whether it’s a Web operating system, platform for applications and...
Trafficking Ads Into Distributed Media Now as Easy as Placing Banner Ads on Web Sites
Google is implementing a DoubleClick ad-serving cookie across its content network that will give advertisers new powers...
The advertising industry is bracing for trouble from the next version of Microsoft's Internet Explorer, details of...
Pre-roll advertising is highly effective when paired with the right content, according to new proprietary research from...
The rapid growth of SEM management services, the ad networks and ad exchanges, and the development of various toolsets...
Significantly increasing its U.S. presence, AOL's AdTech has won the right to manage online advertising for the Gannett...
Predicting what lawmakers will do isn't a science, but when two of the biggest companies in a given industry offer the...
...to maintain their pace online, but...
...ads to users based on their online...
Top Sources: Online Ad Operations
- mytechboxonline.com
- AdMonsters
- adoperationsonline.com
- bawden.wordpress.com
- admonsters.com
- adage.com
- MediaPost | Online Media News
- mediaweek.com
- imediaconnection.com
- online.wsj.com
