accountIt’s been four years since I wrote one of my most popular series of blog posts of all time — “The Ad Exchange Model”. Since then a lot has happened. A whole slew of three letter acronyms has appeared: DSP, SSP, DSP, RTB… Venture capital investments have exploded, we have multiple blogs dedicated to ad-exchanges [...]...
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Reactions to The New Display Ecosystem — Part I: A few words on HYPE.
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