Most Active Articles 2013-06-19T10:40:36.041-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:online-brand-marketing Burt Helm bhelm168 urn:com:businessweek:bx:article:17873284410408458534-db5c2b11659e096ac404cd80a4f8bbe1 2013-03-28T12:08:25.074-04:00

You’re looking at your prospective clients, and they’re looking back at you.

You’re looking at your prospective clients, and they’re looking back at you. http://thesalesblog.com/blog/2013/03/27/theyre-looking-back/ Roz Bennetts rbennetts305 1 0 0 1 urn:com:businessweek:bx:article:15147448501844860985-9e76e3838d9880c2911c9d551ccb2ac1 2013-06-05T09:43:47.859-04:00

Content marketing can map to the 5 phases of audience persona, buyer persona, and persona buying cycle.

Content marketing can map to the 5 phases of audience persona, buyer persona, and persona buying cycle. http://tonyzambito.com/map-content-5-phases-b2b-buyer-persona-buying-cycle/ Tony Zambito tzambito070 1 0 0 1 urn:com:businessweek:bx:article:1621311829967966097-affd2f53d9573e06a8ea10016dea0ef8 2013-03-25T15:00:54.026-04:00

This is a list of content ideation tools to help you save time and stay organized when creating content regularly.

This is a list of content ideation tools to help you save time and stay organized when creating content regularly. http://www.axzm.com/content-ideation-tools Anna Taylor ataylor615 1 0 0 1 urn:com:businessweek:bx:article:1572577559916080081-a599ac39e5610dfdd4f433b08d77c451 2013-03-15T12:48:09.529-04:00

Looking for the ultimate SxSW Interactive 2013 recap? You are in the right place! This is a play by play recap.

Looking for the ultimate SxSW Interactive 2013 recap? You are in the right place! This is a play by play recap. http://www.axzm.com/sxsw-interactive-2013-recap Anna Taylor ataylor615 0 0 0 0 urn:com:businessweek:bx:article:390224113580252885-87a3a3ec77a8d5fa627d6ab249c63265 2013-06-17T12:55:40.944-04:00

Need some responsive email templates? Check out this blog post where I provide an overview of all available responsive email templates for mobile marketing.

Need some responsive email templates? Check out this blog post where I provide an overview of all available responsive email templates for mobile marketing. http://www.axzm.com/responsive-email-templates-for-mobile-marketing Anna Taylor ataylor615 1 0 0 1 urn:com:businessweek:bx:article:11229219445361419579-c2db8233ff559f9d145b63aece981fdd 2012-11-03T20:51:46.328-04:00

69% of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, while only 40% of Facebook users report similar results.

69% of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, while only 40% of Facebook users report similar results. http://www.pamorama.net/2012/11/03/facebook-users-engagement-with-brands-and-retailers-is-less-than-pinterest-users-engagement/#axzz2B1EpNGd2 Pam Dyer pdyer868 0 0 0 0 urn:com:businessweek:bx:article:11393588672456290590-71ddf331102cc775fdedf131b99463f6 2012-09-09T07:27:15.680-04:00

So, you’ve built your website, and focused on SEO enough to start getting some traffic to it. You’re watching your stats grow week over week and month ...

So, you’ve built your website, and focused on SEO enough to start getting some traffic to it. You’re watching your stats grow week over week and month ... http://www.sunilshibad.com/2012/08/31/stop-optimizing-old-content-and-start-adding-new-content/#.UEx9AVFvmsg Sunil Shibad sshibad550 0 0 0 0 urn:com:businessweek:bx:article:175635643822926602-c3d23f8f5a01cf165e71467f2a66a106 2013-06-05T05:46:42.830-04:00

Developing nations are not going to cede power to the US and Europe out of gratefulness. So the West needs to face up to reality - their brand is losing out.

Developing nations are not going to cede power to the US and Europe out of gratefulness. So the West needs to face up to reality - their brand is losing out. http://catarinasworld.com/branding-for-success-global-world/ Catarina Alexon calexon582 0 0 0 0 urn:com:businessweek:bx:article:13479295326657469519-d4fc7617d6653fe5c92d216ed5a343b6 2013-03-14T07:04:49.931-04:00

It is common knowledge that search engine optimization (SEO) is a critical part of a business’s success online. When the content marketing plan is written, the SEO should be an essential part of the plan. Redesigning websites also apply.

It is common knowledge that search engine optimization (SEO) is a critical part of a business’s success online. When the content marketing plan is written, the SEO should be an essential part of the plan. Redesigning websites also apply. http://www.compukol.com/blog/redesigning-or-building-websites-with-content-marketers/ Michael Cohn mcohn283 0 0 0 0 urn:com:businessweek:bx:article:1558804855599197238-62131c573a9b516dbeb555cd73a77f22 2013-03-14T16:25:30.033-04:00

List of Social Networks to Share Your Online Content

List of Social Networks to Share Your Online Content http://www.businessfriend.com/blog/view/post/198/THE_DEFINITIVE_LIST_OF_SITES_TO_SHARE_YOUR_ONLINE_CONTENT Anna Taylor ataylor615 1 0 0 1 urn:com:businessweek:bx:article:17731591976459405497-917c007b148983c99c9258b4ce6d85fe 2013-01-15T10:38:28.426-05:00

A thorough review of current definitions of Native Advertising including our own definition and an example of a native advertising campaign we created.

A thorough review of current definitions of Native Advertising including our own definition and an example of a native advertising campaign we created. http://www.conversedigital.com/digital-strategy/what-is-native-advertising?utm_source=BusinessExchange&utm_medium=social_media&utm_campaign=NativeAdvertisingPost Tom Martin tmartin858 0 0 0 0 urn:com:businessweek:bx:article:8679502372097332678-611628217744641db1f7b1850f043958 2013-06-05T12:37:41.879-04:00

Digital Marketing --- If your agency is not capable of creating marketing content specifically for social media sites and it is delivering run-of-the-mill stuff, then social brand communication exercise can be more harmful than helpful for your business. Set it in stone

Digital Marketing --- If your agency is not capable of creating marketing content specifically for social media sites and it is delivering run-of-the-mill stuff, then social brand communication exercise can be more harmful than helpful for your business. Set it in stone http://www.rmndigital.com/how-to-select-a-digital-marketing-agency-2/ Rakesh Raman rraman103 0 0 0 0 urn:com:businessweek:bx:article:1803454785966895779-02ae2447b7b71ea6d33f47ecf4c0dbff 2012-10-13T06:02:42.049-04:00

Links are a critical and extremely regular part of your content and your business. You want your readers to click on them so that they can understand more clearly what you do and what you offer. Link wording must entice.

Links are a critical and extremely regular part of your content and your business. You want your readers to click on them so that they can understand more clearly what you do and what you offer. Link wording must entice. http://www.compukol.com/blog/effective-wording-for-your-backlinks/ Michael Cohn mcohn283 0 0 0 0 urn:com:businessweek:bx:article:4194012136342894843-d93fcf35809330789d7daae4ab024d01 2013-01-12T07:08:34.933-05:00

If you have a website or any other aspect of a web presence, you need to have it managed by a content management system (CMS). A CMS lets you publish, modify and edit content without changing any coding.

If you have a website or any other aspect of a web presence, you need to have it managed by a content management system (CMS). A CMS lets you publish, modify and edit content without changing any coding. http://www.compukol.com/blog/benefits-of-content-managed-websites/ Michael Cohn mcohn283 1 0 0 1 urn:com:businessweek:bx:article:570337161322213150-9666439b189a9bc25be92d48992b3acb 2013-06-13T19:36:02.757-04:00

http://blog.exclusivedomainproperties.com/?p=88 JX. Donnelly jdonnelly488 1 0 0 1 urn:com:businessweek:bx:article:10082858769621812236-e04dd0d654c5361abb8668b568764edf 2013-06-18T13:01:37.647-04:00

Initially, you may not have a good picture with you to use it on Facebook. Never mind. You can instead put a picture of your dog, cat, horse, mouse, or your spouse. If you’re aspiring to become a kinda Facebook celebrity, here are these 10 simple tips for you:

Initially, you may not have a good picture with you to use it on Facebook. Never mind. You can instead put a picture of your dog, cat, horse, mouse, or your spouse. If you’re aspiring to become a kinda Facebook celebrity, here are these 10 simple tips for you: http://www.ramanmedianetwork.com/how-to-become-a-facebook-star-10-tips-2/ Rakesh Raman rraman103 0 0 0 0 urn:com:businessweek:bx:article:14229988121550891299-4044ef409f868696abc09efacf69cec9 2012-10-18T14:08:53.905-04:00

Your personal branding statement may be the only thing your audience really reads on your resume. Here's 4 Steps To A Successful Personal Branding Statement: https://recareered.infusionsoft.com/app/hostedEmail/12606561/436a17589651eb4a

Your personal branding statement may be the only thing your audience really reads on your resume. Here's 4 Steps To A Successful Personal Branding Statement: https://recareered.infusionsoft.com/app/hostedEmail/12606561/436a17589651eb4a https://recareered.infusionsoft.com/app/hostedEmail/12606561/436a17589651eb4a Phil Rosenberg prosenberg505 0 0 0 0 urn:com:businessweek:bx:article:9261974843980373846-70fcbe095bc584e200caeb2a21363fe8 2012-09-09T07:23:57.911-04:00

If you write a web page and put it up on the World Wide Web, then you have instantly created a globally accessible page. But just because a global audience...

If you write a web page and put it up on the World Wide Web, then you have instantly created a globally accessible page. But just because a global audience... http://www.sunilshibad.com/2012/09/01/writing-for-a-global-audience/#.UEx8NlFvmsg Sunil Shibad sshibad550 0 0 0 0 urn:com:businessweek:bx:article:14106058774509854905-d700b1e2c896aa4f9d5ae15cf3abfe67 2012-11-17T19:47:32.661-05:00

The length of a Tweet has an impact on the number of people who engage with it.

The length of a Tweet has an impact on the number of people who engage with it. http://www.pamorama.net/2012/11/17/the-perfect-length-of-a-tweet-is-71-100-characters/#axzz2CWqhww5k Pam Dyer pdyer868 1 0 0 1 urn:com:businessweek:bx:article:6796782021524188331-d3cfa81520019b32280beda14b3b6a70 2013-01-21T09:34:35.148-05:00

Most people have heard of SlideShare, but they probably don't realize how powerful and diverse the platform is, or the important role it can play in their content marketing and digital engagement efforts. This post offers seven reasons for taking another look and considering an upgrade in 2013.

Most people have heard of SlideShare, but they probably don't realize how powerful and diverse the platform is, or the important role it can play in their content marketing and digital engagement efforts. This post offers seven reasons for taking another look and considering an upgrade in 2013. http://www.sminorgs.net/2013/01/7-reasons-to-love-and-embrace-slideshare.html Courtney Hunt, PhD chuntphdphr339 0 0 0 0 urn:com:businessweek:bx:article:15715413136025063349-144c95c2f07b0e9c5e722de1a24df054 2012-11-13T22:58:28.618-05:00

The Coca-Cola Company replaces its corporate website with Coca-Cola Journey, a socially enabled digital platform.

The Coca-Cola Company replaces its corporate website with Coca-Cola Journey, a socially enabled digital platform. http://www.rmndigital.com/coca-cola-invites-you-to-join-its-digital-journey/ Rakesh Raman rraman103 0 0 0 0 urn:com:businessweek:bx:article:7109760634112723379-f24ff2273fdafbfd33d5bf473953ee45 2013-01-29T07:41:01.536-05:00

Facebook has made it very simple for fans to communicate with many brands. Of course, the brands have to be willing and able to do so. Facebook Message allows a way for brands to interact with their customers one-on-one.

Facebook has made it very simple for fans to communicate with many brands. Of course, the brands have to be willing and able to do so. Facebook Message allows a way for brands to interact with their customers one-on-one. http://www.compukol.com/blog/engaging-brands-with-facebook-message/ Michael Cohn mcohn283 1 0 0 1 urn:com:businessweek:bx:article:6958223973692328082-a20d8d819586050c47a3c29f8d5ce162 2013-02-10T05:14:45.001-05:00

Today that's become an essential aspect of being an entrepreneur. And so is authenticity. Fortune Magazine senior editor Pattie Sellers explains why.

Today that's become an essential aspect of being an entrepreneur. And so is authenticity. Fortune Magazine senior editor Pattie Sellers explains why. http://catarinasworld.com/entrepreneurs-do-you-master-online-storytelling/ Catarina Alexon calexon582 2 0 0 2 urn:com:businessweek:bx:article:2687596182744720404-8d4d506f3fa391ffdace7d8c2c6584ed 2012-07-31T09:52:37.224-04:00

Perhaps harder than branding is re-branding. Once the market associates your brand with a specific promise, it is difficult to get people to shift over to a newer or more updated meaning.

Perhaps harder than branding is re-branding. Once the market associates your brand with a specific promise, it is difficult to get people to shift over to a newer or more updated meaning. http://www.innovationexcellence.com/blog/2012/07/28/marketing-innovation-the-subtraction-tool/ Dru Sturgess dsturgess259 0 0 0 0 urn:com:businessweek:bx:article:296125148726711128-f0b40492b199552808ad9702a2c889f7 2013-06-13T17:27:38.401-04:00

Every facet of your real estate business should communicate Luxury! ”With the right Domain, you can establish an elite brand and position yourself as a Leader in your market” says Steve Jones.

Every facet of your real estate business should communicate Luxury! ”With the right Domain, you can establish an elite brand and position yourself as a Leader in your market” says Steve Jones. http://blog.luxurypropertydomains.com/?p=387 JX. Donnelly jdonnelly488 0 0 0 0