Disqus says web comments aren’t just popular — they’re a good business

Disqus, a company that provides comment tools to websites, claims 42% of internet users read the comments after a story or contribute one of their own. The figure, which Disqus shared with paidContent, is gleaned from the company’s more than 2 million clients and provides new grist for the debate over how much reader comments add value to a website. At one end of the debate are skeptics who think...