DPAA Encouraged To 'Storyscape' And Focus On 'Recency'

At the Digital Place-Based Advertising Association conference attendees, Alan Schulman, chief creative officer, SapientNitro, said the industry needs to figure out where it best fits in the world of "storyscaping," which he described as the always-on, constantly evolving and multiplatform technique of storytelling that many marketers have embraced in the digital era....