RTB Analysis Shows Display Ad Prices Soar In Battleground States, Not So Much In Red, Blue

Recently, Red, White & Blog reported on findings of a Rubicon Project analysis detailing how the political campaigns were utilizing programmatic trading to buy highly targeted online display inventory in the so-called RTB (real-time bidding) marketplace. A new analysis from Netmining shows something that advertisers in any category - not just politics - should understand about the efficiency...