Social media rankings: perceptive or pointless?

Another week, another set of social media stats to “reveal” that so-and-so is more influential than so-and-so on social media. A growing number of companies are touting these rankings, which now cover everything from sports to the Supreme Court, as key insights to the ways of the world. But are they really? The most recent example comes by way of an outfit called Unmetric that sent me a “full...