Most Active Articles 2013-05-21T23:45:55.622-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:online-video-advertising Howard Manus hmanus922 urn:com:businessweek:bx:article:7573937923117933288-0c45df070ebbd31d58a52f0050df1f78 2013-03-17T19:41:55.842-04:00

Majority of IT pros surveyed by Modis say they'd relax streaming content restrictions for the company CEO or president

Majority of IT pros surveyed by Modis say they'd relax streaming content restrictions for the company CEO or president http://www.networkworld.com/news/2013/031513-march-madness-267773.html Paul Calento pcalento210 3 2 0 1 urn:com:businessweek:bx:article:7559639099122195-a4371249836cadfd03cc0a45f3a0e04b 2012-07-04T03:24:21.410-04:00

New analytics solution brings massive scale to real-time metrics, supporting tens of millions of concurrent viewers and delivering up-to-the-second audience

New analytics solution brings massive scale to real-time metrics, supporting tens of millions of concurrent viewers and delivering up-to-the-second audience http://www.adoperationsonline.com/2012/07/04/ooyala-delivers-major-advances-in-live-digital-broadcast-analytics-combines-real-time-viewership-and-revenue-optimization/ Otilia Otlacan ootlacan432 0 0 0 0 urn:com:businessweek:bx:article:5778470779202796166-b67c04917a91e07754308a8cbf5bfec8 2012-07-02T13:22:49.970-04:00

CANNES, France - Ace Metrix™, the new standard in television and video analytics, congratulates the Cannes Creative Effectiveness Lions Winners and announces

CANNES, France - Ace Metrix™, the new standard in television and video analytics, congratulates the Cannes Creative Effectiveness Lions Winners and announces http://www.adoperationsonline.com/2012/07/02/ace-metrix-congratulates-cannes-creative-effectiveness-lions-winners-revealing-ace-scores-and-consumer-feedback-for-campaigns-that-aired-in-the-u-s/ Otilia Otlacan ootlacan432 0 0 0 0 urn:com:businessweek:bx:article:11365190006504424188-ec6ca30e292d315cec971f9dc4ed1a90 2013-03-30T13:04:33.012-04:00

So you click on a video, and there it is: the dreaded pre-roll. But you sit through it because in order to watch what you want, you’re forced to watch an ad. And that’s the contrast that matters: · Video content created to attract a willing audience, vs. · Video ads that are forced onto an unwilling audience. So given that contrast, you would think that the producers of online content videos would shun, if not banish, the mindset and strategies for creating pre-roll ads. But you’d be wrong.

So you click on a video, and there it is: the dreaded pre-roll. But you sit through it because in order to watch what you want, you’re forced to watch an ad. And that’s the contrast that matters: · Video content created to attract a willing audience, vs. · Video ads that are forced onto an unwilling audience. So given that contrast, you would think that the producers of online content videos would shun, if not banish, the mindset and strategies for creating pre-roll ads. But you’d be wrong. http://www.mediapost.com/publications/article/196938/are-you-making-this-fatal-video-content-mistake.html Paul Calento pcalento210 12 11 0 1 urn:com:businessweek:bx:article:1737279523195617495-dcefcdd930147dc3d927ec8ce83a22a6 2012-06-28T09:02:39.679-04:00

Ace Metrix™, the new standard in analytics for television and video advertisers, introduced Ace Metrix VIVA™, a key addition to its growing product portfolio that allows advertisers to access creative ad performance data for their Spanish language ads, as well as those of their competitors.

Ace Metrix™, the new standard in analytics for television and video advertisers, introduced Ace Metrix VIVA™, a key addition to its growing product portfolio that allows advertisers to access creative ad performance data for their Spanish language ads, as well as those of their competitors. http://www.adoperationsonline.com/2012/06/28/ace-metrix-expands-creative-effectiveness-platform-with-syndicated-spanish-language-service/#.T-xVlLUe5Bo Otilia Otlacan ootlacan432 0 0 0 0 urn:com:businessweek:bx:article:14398288889778431632-f539b739d04e8faaf8bd29c8848e11e5 2012-06-26T06:55:51.745-04:00

Pinterest is hotter and more contagious than a California wildfire. If you haven’t paid attention so far, you should start and it should be optimized for the business that you do online so that it brings great rewards to you.

Pinterest is hotter and more contagious than a California wildfire. If you haven’t paid attention so far, you should start and it should be optimized for the business that you do online so that it brings great rewards to you. http://www.compukol.com/blog/optimizing-pinterest-for-your-online-business/ Michael Cohn mcohn283 0 0 0 0 urn:com:businessweek:bx:article:1223816890382532618-e695a2026587baf77b25dfd29ed519f7 2013-02-26T09:39:12.495-05:00

Technology and competition are paving the way to a huge creative potential of jobseekers - if used wisely

Technology and competition are paving the way to a huge creative potential of jobseekers - if used wisely http://www.thebeginner.eu/technology/1061-beyond-standard-cvs-and-cover-letters Ani Atanasova aatanasova087 2 1 0 1 urn:com:businessweek:bx:article:11920443364349872447-f17655cda9e20242ffdc3f1a84835fee 2012-07-13T09:50:20.514-04:00

Ooyala, a leading provider of online video technology, analytics and services, was honored this week with the award for Best Video Analytics Solution at the first annual BRAVE Awards, a prestigious new event celebrating the best achievements in brand video. Presented this week in London by C Squared, the international media and marketing industry’s fastest growing publishing and events business, The BRAVE Awards convened a panel of judges consisting of media industry leaders and international brand marketing experts to recognize brands, marketers and technology providers that have proven the ability to produce amazing digital video content, distribute it flawlessly and measure its success.

Ooyala, a leading provider of online video technology, analytics and services, was honored this week with the award for Best Video Analytics Solution at the first annual BRAVE Awards, a prestigious new event celebrating the best achievements in brand video. Presented this week in London by C Squared, the international media and marketing industry’s fastest growing publishing and events business, The BRAVE Awards convened a panel of judges consisting of media industry leaders and international brand marketing experts to recognize brands, marketers and technology providers that have proven the ability to produce amazing digital video content, distribute it flawlessly and measure its success. http://www.adoperationsonline.com/2012/07/13/ooyala-honored-for-best-video-analytics-solution-by-international-media-industry-leaders-at-the-2012-brave-awards/ Otilia Otlacan ootlacan432 3 2 1 0 urn:com:businessweek:bx:article:8652774766559037873-7282a0857c5b88f2ba8ddcb6656f6cdd 2012-09-07T15:43:33.943-04:00

Offering rich interactions with viewers, video represents one of the most powerful marketing tools available to online advertisers. LiveRail is the leader in video advertising technology, delivering solutions for publishers, ad networks, and advertisers to deliver, manage, track, and optimize their video ad campaigns.

Offering rich interactions with viewers, video represents one of the most powerful marketing tools available to online advertisers. LiveRail is the leader in video advertising technology, delivering solutions for publishers, ad networks, and advertisers to deliver, manage, track, and optimize their video ad campaigns. http://www.adoperationsonline.com/2012/09/07/liverail-online-video-ad-platform-delivers-5-millisecond-response-times-in-managing-big-data-with-the-aerospike-nosql-database/ Otilia Otlacan ootlacan432 3 3 0 0 urn:com:businessweek:bx:article:115147771225320510-cf3f3a2df0f3a07ea852d4b9b3ffd520 2012-06-04T16:13:06.331-04:00

Tremor Video, the largest independent online video technology company, announced the launch of its Mobile Creative Platform, a toolset that helps advertisers build and deliver interactive video creative across all mobile devices and operating systems, without sacrificing ad functionality or viewer experience.

Tremor Video, the largest independent online video technology company, announced the launch of its Mobile Creative Platform, a toolset that helps advertisers build and deliver interactive video creative across all mobile devices and operating systems, without sacrificing ad functionality or viewer experience. http://www.adoperationsonline.com/2012/06/04/tremor-video-launches-mobile-creative-platform-for-easy-ad-delivery-across-multiple-devices/#.T80Wk9Uth2M Otilia Otlacan ootlacan432 1 1 0 0 urn:com:businessweek:bx:article:14156084492498543813-5a103f7e5dc6ef01c575596070b2d30d 2012-06-01T10:58:46.853-04:00

Sharethrough, a native video advertising platform, today announced the launch of Sharethrough.tv, the industry’s first interactive discovery app designed expressly to find brand videos and the agencies that created them. Sharethrough.tv is a tool for brand marketers, advertising agencies, producers, press, bloggers and anyone with a passion for great video content to stay on top of the most recent brand videos spreading through pop culture.

Sharethrough, a native video advertising platform, today announced the launch of Sharethrough.tv, the industry’s first interactive discovery app designed expressly to find brand videos and the agencies that created them. Sharethrough.tv is a tool for brand marketers, advertising agencies, producers, press, bloggers and anyone with a passion for great video content to stay on top of the most recent brand videos spreading through pop culture. http://www.adoperationsonline.com/2012/06/01/sharethrough-launches-sharethrough-tv/#.T8jYaNUth2M Otilia Otlacan ootlacan432 1 1 0 0 urn:com:businessweek:bx:article:11043653684923588305-39881a274eda93082c0fe822e9cd4676 2012-06-01T06:13:44.002-04:00

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in April. Video ads saw another record-breaking month with nearly 9.5 billion, representing 1 in 5 videos viewed online in April.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in April. Video ads saw another record-breaking month with nearly 9.5 billion, representing 1 in 5 videos viewed online in April. http://www.adoperationsonline.com/2012/06/01/comscore-releases-april-2012-u-s-online-video-rankings/#.T8iVqdUthCg Otilia Otlacan ootlacan432 1 1 0 0 urn:com:businessweek:bx:article:12664045811936067506-7ca82e302663dbc67a2793ed46cf67b4 2012-05-18T05:59:36.890-04:00

Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company, showcased a stellar line-up of original video for its monthly global audience of 700 million users at its Digital Content NewFront event today in New York City. Top Hollywood talent and industry leaders such as Tom Hanks, Anthony Zuiker, Ben Sherwood (ABC News), Bob Bowman (MLB), Ken Marino, Fabio Vivani (Top Chef) in addition to surprise guests, took part in Yahoo!’s event.

Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company, showcased a stellar line-up of original video for its monthly global audience of 700 million users at its Digital Content NewFront event today in New York City. Top Hollywood talent and industry leaders such as Tom Hanks, Anthony Zuiker, Ben Sherwood (ABC News), Bob Bowman (MLB), Ken Marino, Fabio Vivani (Top Chef) in addition to surprise guests, took part in Yahoo!’s event. http://www.adoperationsonline.com/2012/05/18/yahoo-digital-newfront-provides-sneak-peak-at-programming-line-up-for-2012-and-beyond/#.T7YdFOsthh0 Otilia Otlacan ootlacan432 3 3 0 0 urn:com:businessweek:bx:article:16592923673074611250-f07307814765e246ebc6630619eef128 2012-09-03T08:51:06.087-04:00

Adap.tv announced it has been named the fastest-growing video advertising company in Inc.magazine’s 2012 “Inc. 500,” a ranking of the nation's fastest-growing private companies. In addition to the #1 position within its industry segment, Adap.tv ranked on the Inc. 500 list as the second fastest-growing company among all firms based in Silicon Valley and the San Francisco Bay Area, and ranked #32 among all companies nationwide.

Adap.tv announced it has been named the fastest-growing video advertising company in Inc.magazine’s 2012 “Inc. 500,” a ranking of the nation's fastest-growing private companies. In addition to the #1 position within its industry segment, Adap.tv ranked on the Inc. 500 list as the second fastest-growing company among all firms based in Silicon Valley and the San Francisco Bay Area, and ranked #32 among all companies nationwide. http://www.adoperationsonline.com/2012/09/03/adap-tv-named-the-top-video-advertising-company-in-the-inc-500/ Otilia Otlacan ootlacan432 8 8 0 0 urn:com:businessweek:bx:article:9859378118097891274-367f2fa6e7daa004e95636e1d25f13ba 2012-07-25T10:38:43.144-04:00

ComScore found that more than 11 billion video ads were viewed in June, which demonstrated further growth from May's 10 billion.

ComScore found that more than 11 billion video ads were viewed in June, which demonstrated further growth from May's 10 billion. http://www.brafton.com/news/total-video-consumption-drops-in-june-but-ad-content-grows-to-11-billion Evan Jacobs ejacobs185 4 4 0 0 urn:com:businessweek:bx:article:46488099032957021-a04428adfca3f234e851a4396f5985dd 2012-08-08T04:19:53.495-04:00

Affectiva, the global leader in emotion measurement technologies, announced today that the company has secured $12 million in Series C financing, backed by Hong Kong businessman Li Ka-shing’s Horizons Ventures and Kleiner Perkins Caufield & Byers (KPCB) Digital Growth Fund, with participation from existing investors. As a part of the financing, Frank Meehan at Horizons Ventures will join Affectiva’s board of directors and Mary Meeker, a partner at KPCB, will join as an Affectiva board observer.

Affectiva, the global leader in emotion measurement technologies, announced today that the company has secured $12 million in Series C financing, backed by Hong Kong businessman Li Ka-shing’s Horizons Ventures and Kleiner Perkins Caufield & Byers (KPCB) Digital Growth Fund, with participation from existing investors. As a part of the financing, Frank Meehan at Horizons Ventures will join Affectiva’s board of directors and Mary Meeker, a partner at KPCB, will join as an Affectiva board observer. http://www.adoperationsonline.com/2012/08/08/affectiva-raises-12-million-to-extend-emotion-insight-technology-to-online-video-and-consumer-devices/ Otilia Otlacan ootlacan432 4 4 0 0 urn:com:businessweek:bx:article:14790415836589256469-488b99c1aae682f020a2d084cc59d53e 2012-05-23T12:55:27.762-04:00

Adap.tv today introduced its new App Center for video advertising making the process of managing hundreds of brand advertising technologies as easy as managing one. Built on Adap.tv’s open platform, the App Center is a centralized place for buyers and sellers to discover, implement and manage best-in-breed brand ad technologies for TV and video from inside the Adap.tv console.

Adap.tv today introduced its new App Center for video advertising making the process of managing hundreds of brand advertising technologies as easy as managing one. Built on Adap.tv’s open platform, the App Center is a centralized place for buyers and sellers to discover, implement and manage best-in-breed brand ad technologies for TV and video from inside the Adap.tv console. http://www.adoperationsonline.com/2012/05/23/adap-tv-platform-unveils-new-video-advertising-app-center/#.T70VqUUth2M Otilia Otlacan ootlacan432 1 1 0 0 urn:com:businessweek:bx:article:663071998447273399-8d99710874d775f3313b93cd6d326bfc 2012-09-10T09:03:49.446-04:00

Real Media Group, a business unit of 24/7 Media, announced today the availability of three new video formats for clients of the 24/7 Video product. These opportunities are quick wins for advertisers and agencies looking to incorporate interactive video advertising with existing creative content.

Real Media Group, a business unit of 24/7 Media, announced today the availability of three new video formats for clients of the 24/7 Video product. These opportunities are quick wins for advertisers and agencies looking to incorporate interactive video advertising with existing creative content. http://www.adoperationsonline.com/2012/09/10/real-media-group-expands-video-formats-and-opportunities/ Otilia Otlacan ootlacan432 4 4 0 0 urn:com:businessweek:bx:article:13528654011316936498-36a7f24440200c5bbd09d28f0e148027 2013-01-18T14:40:16.375-05:00

See how touchscreen technology is going to revolutionize web video advertising and what impact that will have on advertising agencies, clients and networks.

See how touchscreen technology is going to revolutionize web video advertising and what impact that will have on advertising agencies, clients and networks. http://www.conversedigital.com/digital-strategy/the-future-of-web-video-advertising?utm_source=BusinessExchange&utm_medium=social_media&utm_campaign=WebVideoPost Tom Martin tmartin858 13 13 0 0 urn:com:businessweek:bx:article:757466738874844583-cd189d4de08a1b7a4bf9c1372bc93ad7 2012-12-03T11:54:46.828-05:00

NewFronts attracting marketing and ad agency executives to the publishers’ presentations. Founding partners are AOL, Digitas, Hulu, Microsoft Advertising, Yahoo! and YouTube. Here are the event details.

NewFronts attracting marketing and ad agency executives to the publishers’ presentations. Founding partners are AOL, Digitas, Hulu, Microsoft Advertising, Yahoo! and YouTube. Here are the event details. http://www.rmndigital.com/media-majors-to-converge-at-digital-content-newfronts/ Rakesh Raman rraman103 1 1 0 0 urn:com:businessweek:bx:article:13079131546949023286-99b2acb34fc9fc58ed7484fe2141c143 2012-03-16T01:32:34.067-04:00

LiveRail, provider of the world’s largest real-time online video ad platform, announced today that if has formed a partnership with TRUSTe, the leading online privacy solutions provider, to help video advertisers achieve reliable, scalable, and cost-effective compliance with the DAA Self-Regulatory Program for Online Behavioral Advertising.

LiveRail, provider of the world’s largest real-time online video ad platform, announced today that if has formed a partnership with TRUSTe, the leading online privacy solutions provider, to help video advertisers achieve reliable, scalable, and cost-effective compliance with the DAA Self-Regulatory Program for Online Behavioral Advertising. http://www.adoperationsonline.com/2012/03/16/liverail-integrates-truste-for-online-behavioral-advertising-oba-privacy-services/ Otilia Otlacan ootlacan432 7 5 2 0 urn:com:businessweek:bx:article:12201409861062996820-6eb604bb9b88631d336e5bf350c594f6 2012-05-08T18:12:32.323-04:00

http://blog.polk.com/blog/blog-posts-by-therran-oliphant/digital-video-televisions-friend-or-foe Therran Oliphant toliphant893 2 2 0 0 urn:com:businessweek:bx:article:6935531647217230153-bb974a085c3a33daf6051fe82c0d3867 2012-09-03T09:01:54.925-04:00

Adap.tv, the company that delivers a programmatic way to plan, buy, sell and measure TV and video advertising, is continuing to expand its European team as it prepares for significant growth in the sector.

Adap.tv, the company that delivers a programmatic way to plan, buy, sell and measure TV and video advertising, is continuing to expand its European team as it prepares for significant growth in the sector. http://www.adoperationsonline.com/2012/09/03/adap-tv-continues-to-add-to-european-team-as-convergence-of-tv-and-online-video-advertising-accelerates/ Otilia Otlacan ootlacan432 5 5 0 0 urn:com:businessweek:bx:article:11425614326637656491-c6fadf3e7510a5ad0f51f8c10059bd46 2012-04-26T11:50:04.944-04:00

LiveRail, the first real-time video ad technology platform for publishers, networks and agencies, announced that DoubleVerify’s ad verification technology is now available to the over 200 publishers, networks and agencies that use LiveRail’s video infrastructure technology, ensuring zero wasted impressions for LiveRail customers.

LiveRail, the first real-time video ad technology platform for publishers, networks and agencies, announced that DoubleVerify’s ad verification technology is now available to the over 200 publishers, networks and agencies that use LiveRail’s video infrastructure technology, ensuring zero wasted impressions for LiveRail customers. http://www.adoperationsonline.com/2012/04/26/liverail-integrates-doubleverify-for-greater-control-of-video-ad-environments/ Otilia Otlacan ootlacan432 4 4 0 0 urn:com:businessweek:bx:article:6723056327911634630-394254317d389296b679df9881791075 2012-04-27T09:44:04.971-04:00

FreeWheel, the video technology company serving enterprise-class entertainment companies, today unveiled three new extension products for their flagship ad management system, Monetization Rights Management® (MRM), that will support entertainment companies in delivering on their integratedtelevision and digital upfront commitments.

FreeWheel, the video technology company serving enterprise-class entertainment companies, today unveiled three new extension products for their flagship ad management system, Monetization Rights Management® (MRM), that will support entertainment companies in delivering on their integratedtelevision and digital upfront commitments. http://www.adoperationsonline.com/2012/04/27/freewheel-rolls-out-new-extension-products-to-support-linear-and-digital-upfronts/ Otilia Otlacan ootlacan432 2 2 0 0