Online Video Advertising - Business Exchange Most Active Articles 2009-11-26T13:23:17.924-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:online-video-advertising Howard Manus hmanus922 Advertising - Online Ads Are Booming, if They’re Attached to a Video urn:com:businessweek:bx:article:12160002621169832553-c0d0e08b9a6db878f7b8e552f7292fa4 2009-11-11T13:33:43.732-05:00 MSNBC's Web site streams a report from “Nightly News,” NBC's evening newscast. featuring the anchor Brian Williams. CNN.com and ESPN.com are featuring video much more prominently on their home pages, often prompting visitors to press play before... MSNBC's Web site streams a report from “Nightly News,” NBC's evening newscast. featuring the anchor Brian Williams. CNN.com and ESPN.com are featuring video much more prominently on their home pages, often prompting visitors to press play before... New York Times http://www.nytimes.com/2009/11/11/business/media/11adco.html Gabriel Untal guntal468 45 45 0 0 ROIonline Announces Streaming Video Products - Advertising and Marketing News urn:com:businessweek:bx:article:13035651092105516441-670f19360347d5c932b6ba9c887ce606 2009-11-18T15:36:20.349-05:00 PAWLEYS ISLAND, S.C., Nov. 18 (SEND2PRESS NEWSWIRE) -- ROIonline LLC, an Internet Marketing company serving the industrial and business-to-business marketplace, has added streaming video products to the Internet solutions it offers its clients. PAWLEYS ISLAND, S.C., Nov. 18 (SEND2PRESS NEWSWIRE) -- ROIonline LLC, an Internet Marketing company serving the industrial and business-to-business marketplace, has added streaming video products to the Internet solutions it offers its clients. send2press.com http://www.send2press.com/newswire/2009-11-1118-002.shtml Christopher Simmons csimmons281 3 3 0 0 Online Ads Are Booming, if They’re Attached to a Video urn:com:businessweek:bx:article:2666665950301072798-446313ee59aea64e46e3fa40550a904d 2009-11-11T00:25:23.411-05:00 News Web sites are starting to look a lot less like newspapers and a lot more like television. News Web sites are starting to look a lot less like newspapers and a lot more like television. New York Times http://www.nytimes.com/2009/11/11/business/media/11adco.html?ref=business Jonathan Franchell jfranchell521 8 8 0 0 Fee vs. Free for Online Video urn:com:businessweek:bx:article:2590439932177201165-dd024ef60120e7c935419d9474c95bb8 2009-10-21T11:17:46.865-04:00 An August 2009 survey conducted by The Diffusion Group for Digitalsmiths provides more datapoints in the fee-versus-free debate for online video sites. Digitalsmiths found that more than 70% of US Internet users surveyed had watched online video in the past week, and more than one-half had watched online TV programs. An August 2009 survey conducted by The Diffusion Group for Digitalsmiths provides more datapoints in the fee-versus-free debate for online video sites. Digitalsmiths found that more than 70% of US Internet users surveyed had watched online video in the past week, and more than one-half had watched online TV programs. emarketer.com http://www.emarketer.com/Article.aspx?R=1007341# Leslie MacCallum lmaccallum946 20 20 0 0 'Ad' it Up: In-streams and Overlays Enhance Web Video urn:com:businessweek:bx:article:7079947919987617745-895c9e93c1a82e4c70b79a1343a447ae 2009-10-01T11:45:25.592-04:00 In the fast-growing world of online video advertising, intrusiveness has become a rule of thumb. In the fast-growing world of online video advertising, intrusiveness has become a rule of thumb. digitalmediabuzz.com http://www.digitalmediabuzz.com/2009/09/in-streams-and-overlays/ Sean Greene sgreene359 17 16 0 1 YouTube's New Plan To Cash In On Viral Video urn:com:businessweek:bx:article:3122977833511931186-a07c4b6cfee22d83f928344d0839f035 2009-08-25T15:27:57.930-04:00 Google is finally giving itself a way to cash in on viral hit YouTube videos, and for the person who uploads it. The site is opening up its ad revenue program to producers of "one-off" hits on a video-by-video basis. Google is finally giving itself a way to cash in on viral hit YouTube videos, and for the person who uploads it. The site is opening up its ad revenue program to producers of "one-off" hits on a video-by-video basis. businessinsider.com http://www.businessinsider.com/let-the-good-times-roll-youtube-to-let-viral-video-producers-make--2009-8 Ben Haber bhaber441 24 21 1 2 What Disney-Hulu Means for Apple urn:com:businessweek:bx:article:3031900014803985727-9ed48ad316af4b13af5a0b7b4ede6ccd 2009-05-01T12:20:45.885-04:00 ) said it would start streaming shows via online video site Hulu, attention immediately turned to what the deal means for Hulu rival YouTube as well as for CBS, the only major network outside Hulu's orbit. The Disney-Hulu content-sharing arrangement... ) said it would start streaming shows via online video site Hulu, attention immediately turned to what the deal means for Hulu rival YouTube as well as for CBS, the only major network outside Hulu's orbit. The Disney-Hulu content-sharing arrangement... BusinessWeek http://www.businessweek.com/technology/content/apr2009/tc20090430_237972.htm?chan=top+news_top+news+index+-+temp_news+%2B+analysis Ed Enciso eenciso391 41 40 0 1 Study: Interaction Rates For Video Banners Higher In Social Media urn:com:businessweek:bx:article:15955052209501469395-877b399b393e2baab942f85a8d5dd815 2009-09-29T11:16:08.180-04:00 Higher interaction rates, or video completion rates -- what would you rather your online ads achieve? For the former, focus on expandable formats, while in-page formats are more likely to achieve the latter... Higher interaction rates, or video completion rates -- what would you rather your online ads achieve? For the former, focus on expandable formats, while in-page formats are more likely to achieve the latter... MediaPost | Online Media News http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114427 Jesse Kedy jkedy401 7 5 0 2 Land Rover Taps YuMe To Bring Real-Time Info To Video Ads urn:com:businessweek:bx:article:10055803165616110744-6505be550048857381ab48563097f508 2009-09-28T16:11:45.251-04:00 Luxury carmaker Land Rover has tapped YuMe to launch a new video ad campaign featuring the video ad platform's new PowerRoll DataConnect feature. Luxury carmaker Land Rover has tapped YuMe to launch a new video ad campaign featuring the video ad platform's new PowerRoll DataConnect feature. MediaPost | Online Media News http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114334 Jesse Kedy jkedy401 3 2 0 1 Video Viewers Need To 'Lean Back' And Enjoy Ads urn:com:businessweek:bx:article:16686784016607051722-d0a145a84b98f1fd2565b4f9cd0fcfa0 2009-08-13T09:13:56.735-04:00 Contrary to popular belief, ad spending is actually keeping pace with the growth of online video consumption, according to new data from eMarketer. By 2013, online video ad spending is positioned to nearly quadruple from more than $1 billion this year to more than $4 billion. Contrary to popular belief, ad spending is actually keeping pace with the growth of online video consumption, according to new data from eMarketer. By 2013, online video ad spending is positioned to nearly quadruple from more than $1 billion this year to more than $4 billion. MediaPost | Online Media News http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=111582 Scott Miller smiller623 9 7 0 2 YouTube Insight Data: Any Way You Want It urn:com:businessweek:bx:article:14370556074549511900-68a1e5b37cb0dc17359434d192e4d1ce 2009-04-29T17:59:46.898-04:00 4/29/09 official Google blog post: We launched YouTube Insight a year ago to help you better understand your viewers and how they engage with your videos. Along the way, we've introduced features like Demographics, Hot Spots and Community to give you sophisticated ways of analyzing viewer data. Whether you want to know how old your audience is, how many times your most viewed video was rated last week, or which minute of your clip is most engaging, YouTube Insight can give you the answer. As we add functionality, we're careful to preserve YouTube Insight's clean and easy-to-use look and feel. 4/29/09 official Google blog post: We launched YouTube Insight a year ago to help you better understand your viewers and how they engage with your videos. Along the way, we've introduced features like Demographics, Hot Spots and Community to give you sophisticated ways of analyzing viewer data. Whether you want to know how old your audience is, how many times your most viewed video was rated last week, or which minute of your clip is most engaging, YouTube Insight can give you the answer. As we add functionality, we're careful to preserve YouTube Insight's clean and easy-to-use look and feel. youtube.com http://www.youtube.com/blog?entry=IH_EDPBv7Ng Shirley Brady sbrady224 26 26 0 0 Online Video Ads: A Bag of Tricks urn:com:businessweek:bx:article:10228264820621109949-425574c7c65b7ca17c3ba1b524b3782e 2009-01-27T09:40:21.290-05:00 Unlike television, where the 30-second commercial has been the go-to standard for decades, advertisers take a variety of approaches when pitching products and services in videos on the Web. Last May, the Interactive Advertising Bureau collaborated... Unlike television, where the 30-second commercial has been the go-to standard for decades, advertisers take a variety of approaches when pitching products and services in videos on the Web. Last May, the Interactive Advertising Bureau collaborated... BusinessWeek http://www.businessweek.com/technology/content/jan2009/tc20090126_305941.htm Jenn LaRocco jlarocco496 56 56 0 0 HOW TO Add Video To Your Google Product Feed urn:com:businessweek:bx:article:9305662432245267383-0db02e8fee839275f6a7d8ab853f8c29 2009-09-25T14:59:01.213-04:00 When BlendTec wanted to show the world how powerful their blender was, they turned to video. Yeah, they could have written about it, used words to describe its blending power and how well it mashed up every day objects — but they didn’t. When BlendTec wanted to show the world how powerful their blender was, they turned to video. Yeah, they could have written about it, used words to describe its blending power and how well it mashed up every day objects — but they didn’t. smallbiztrends.com http://smallbiztrends.com/2009/09/google-product-video.html Tamar Weinberg tweinberg492 3 3 0 0 The Big Picture for Advertisers urn:com:businessweek:bx:article:11948334916927935404-15a3de1df17eca489d29dbb6e1b54206 2009-06-26T14:22:09.957-04:00 Is video the holy grail of advertising on the Internet? Is it the ultimate solution for publishers trying to make money publishing on the Internet? To listen to the talk in the advertising trade press, the answer would have to be yes. But achieving success on the Internet with video content supported by video advertising is elusive. Selling advertising to support video content in its most common current form is challenging because most publisher have put their video content in a ghetto where it will not receive the maximum amount of traffic. And let’s be clear: Video, like all forms of advertising, is valued based on impressions. Is video the holy grail of advertising on the Internet? Is it the ultimate solution for publishers trying to make money publishing on the Internet? To listen to the talk in the advertising trade press, the answer would have to be yes. But achieving success on the Internet with video content supported by video advertising is elusive. Selling advertising to support video content in its most common current form is challenging because most publisher have put their video content in a ghetto where it will not receive the maximum amount of traffic. And let’s be clear: Video, like all forms of advertising, is valued based on impressions. MinOnline :: Breaking News & Views http://www.minonline.com/news/11420.html Jenn LaRocco jlarocco496 13 11 1 1 How Reckitt's Big Web Video Buy Rocked Online Advertising - Advertising Age urn:com:businessweek:bx:article:2890896940631877208-d3822467203b880a328aa32e2ad7ffed 2009-09-09T23:16:50.032-04:00 NEW YORK (AdAge.com) -- Last spring when Reckitt Benckiser said it would take $20 million of its marketing budget out of TV and pour it into web video, it sounded like manna from heaven for a medium starved for dollars and attention and in the teeth... NEW YORK (AdAge.com) -- Last spring when Reckitt Benckiser said it would take $20 million of its marketing budget out of TV and pour it into web video, it sounded like manna from heaven for a medium starved for dollars and attention and in the teeth... adage.com http://adage.com/digital/article?article_id=138853 Robert Hof rhof604 3 3 0 0 Hulu’s Kilar: Great To Have Disney But ‘We’re Still An Extremely Young Company’ urn:com:businessweek:bx:article:11170084557310510930-9d1384c67269247be6227f9098338868 2009-05-05T09:42:35.216-04:00 Hulu’s Kilar: Great To Have Disney But ‘We’re Still An Extremely Young Company’ By Staci D. Kramer - Tue 05 May 2009 03:03 AM PST When I caught up with Jason Kilar the day the Disney-Hulu deal finally was announced, the CEO was in a rental car in... Hulu’s Kilar: Great To Have Disney But ‘We’re Still An Extremely Young Company’ By Staci D. Kramer - Tue 05 May 2009 03:03 AM PST When I caught up with Jason Kilar the day the Disney-Hulu deal finally was announced, the CEO was in a rental car in... paidcontent.org http://www.paidcontent.org/entry/419-hulus-kilar-great-to-have-disney-but-were-still-an-extremely-young-comp/ Bindu Shah bshah582 17 17 0 0 How to Ruin a Perfectly Good Online Ad Campaign, Part 1 urn:com:businessweek:bx:article:8664939250547998821-291fb6d8f8cb1d8435e9aabd5cb806c7 2008-12-15T23:32:03.723-05:00 A few weeks ago, Johnson & Johnson presented the blogosphere with an ad for its brand name pain reliever Motrin that was aimed at mothers who were experiencing back pain from carrying their babies around in slings. The backlash was swift. The ad struck many viewers as having a tone that mocked, or at best condescended to, the very demographic the company was hoping to win over. A few weeks ago, Johnson & Johnson presented the blogosphere with an ad for its brand name pain reliever Motrin that was aimed at mothers who were experiencing back pain from carrying their babies around in slings. The backlash was swift. The ad struck many viewers as having a tone that mocked, or at best condescended to, the very demographic the company was hoping to win over. ecommercetimes.com http://www.ecommercetimes.com/story/65368.html Steve Bobrov sbobrov064 39 38 1 0 What Works in Online Video Advertising? urn:com:businessweek:bx:article:17302496204709351496-faaed83bdf31b7852d4fa9d6b9b9389d 2009-01-27T09:39:36.097-05:00 When it comes to advertisements in online videos, Web surfers don't know what to expect. Watch an episode of The Office on Hulu, and you'll get a couple of 15-second ads from sponsors like Target (TGT). View a National Geographic Channel clip about... When it comes to advertisements in online videos, Web surfers don't know what to expect. Watch an episode of The Office on Hulu, and you'll get a couple of 15-second ads from sponsors like Target (TGT). View a National Geographic Channel clip about... BusinessWeek http://www.businessweek.com/technology/content/jan2009/tc20090126_341533.htm?chan=top+news_top+news+index+-+temp_news+%2B+analysis Jenn LaRocco jlarocco496 41 41 0 0 Creating Best Practices for Online Video urn:com:businessweek:bx:article:12875216147913442512-aa088f12470b74efb9baa1dbd49ee9ff 2009-04-29T17:09:28.942-04:00 TV Week's New Media Minute at the Interactive Advertising Bureau IAB conference in New York. TV Week's New Media Minute at the Interactive Advertising Bureau IAB conference in New York. tvweek.com http://www.tvweek.com/news/2009/04/video_creating_best_practices.php Shirley Brady sbrady224 16 16 0 0 Ad Age Viral Video Chart: Samsung's Sheep Are Top Stars - Advertising Age urn:com:businessweek:bx:article:10267996990474324566-69f49bc555cd91764c157f054ba4e5e5 2009-04-02T13:15:22.714-04:00 Samsung's "Extreme Sheep LED Art" overpowered the competition for the second week in a row, nabbing the top spot on the Ad Age Viral Video Chart, compiled using data from Visible Measures. The spot -- in which... Samsung's "Extreme Sheep LED Art" overpowered the competition for the second week in a row, nabbing the top spot on the Ad Age Viral Video Chart, compiled using data from Visible Measures. The spot -- in which... adage.com http://adage.com/digital/article?article_id=135717 Mary S. Butler mbutler535 15 15 0 0 Online Video Advertising Survey Results - December 2008 urn:com:businessweek:bx:article:1906968062369712370-f2fa5fa3fdd9f5b01afe04f8936bb6e2 2009-01-01T23:44:11.612-05:00 Conducted large-scale industry survey to: • Gain insight into current online video initiatives • Assess demand for online video solutions heading into 2009 • Identify rate of online video adoption by marketers • Assess impact of potential budget cuts on online video projects • Identify needs that could be fulfilled by industry service providers Conducted large-scale industry survey to: • Gain insight into current online video initiatives • Assess demand for online video solutions heading into 2009 • Identify rate of online video adoption by marketers • Assess impact of potential budget cuts on online video projects • Identify needs that could be fulfilled by industry service providers permissiontv.com http://www.permissiontv.com/pdf/ptv_survey_results_video.pdf Steve Bobrov sbobrov064 28 27 0 1 New Metrics For Success In Video Marketing urn:com:businessweek:bx:article:15495458288919943251-2ae66225c481c441cb941ac994407d54 2009-02-18T14:41:26.627-05:00 Video marketing is a big field encompassing many kinds of video presentation, including branded videos, pre-roll and interstitial advertisements, and product demonstrations. Increasingly, budgets are shifting to this (relatively) new category. In part, this is due to a growing recognition among media planners that video marketing can deliver cost-effective and high-bar results. But what are these results, and how are they best measured? Video marketing is a big field encompassing many kinds of video presentation, including branded videos, pre-roll and interstitial advertisements, and product demonstrations. Increasingly, budgets are shifting to this (relatively) new category. In part, this is due to a growing recognition among media planners that video marketing can deliver cost-effective and high-bar results. But what are these results, and how are they best measured? MediaPost | Online Media News http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=100545 Alex Cohen acohen428 19 19 0 0 Video In Rich Media Ads More Likely To Lead Customers To Purchase urn:com:businessweek:bx:article:16982870796523286485-760e307ce5470274bb721da9bfb7484c 2009-06-25T14:33:03.617-04:00 Video in rich media ads can make or break a campaign. The DoubleClick benchmark study scheduled for release by Google Wednesday suggests that rich media ad formats that contain video "overwhelmingly" outperform other types of creative media ad, such as images and simple animation Flash. Video in rich media ads can make or break a campaign. The DoubleClick benchmark study scheduled for release by Google Wednesday suggests that rich media ad formats that contain video "overwhelmingly" outperform other types of creative media ad, such as images and simple animation Flash. MediaPost | Online Media News http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108576 Jenn LaRocco jlarocco496 6 4 1 1 Google Wants Newspapers To Post Their Videos To YouTube urn:com:businessweek:bx:article:4874234282686042060-dc421acafc0927a8d8418c903ba40f94 2009-06-30T12:44:59.968-04:00 Google is lobbying publishers to put their video content on YouTube. Google is lobbying publishers to put their video content on YouTube. paidcontent.org http://paidcontent.org/article/419-google-wants-newspapers-to-post-their-videos-to-youtube Shirley Brady sbrady224 4 2 1 1 Chris Brown Video Makes YouTube Profit urn:com:businessweek:bx:article:7538934572496173135-c44bac072ff6b9815ce900f01d28113c 2009-08-06T07:50:23.424-04:00 YouTube has finally earned a successful case study for monetisation, thanks to a popular musician and an young couple’s wedding video. YouTube has finally earned a successful case study for monetisation, thanks to a popular musician and an young couple’s wedding video. accuracast.com http://www.accuracast.com/search-daily-news/video-7471/chris-brown-video-makes-youtube-profit/ Farhad Divecha fdivecha769 3 2 0 1