Demystifying the Agency Media Buying Process (Digital Signage Universe)

"It seems like something is going right here,” said Susan Danaher, President of the Digital Place-based Advertising Association (DPAA) at their 4th Annual Digital Media Summit: Context Matters, held in New York on October 19th. “On the heals of a blisteringly hot 25% growth rate in 2010, we just reported a 16% growth rate for the first half of 2011, which is 5 times greater than the national...