Inwindow Outdoor and Fallon Launch New Beneful Campaign Using a 64-foot Interactive Video Wall to Promote Dogfood Brand to Consumers

Play. It's good for you. That's the message stressed in Beneful Brand Dogfood's new integrated brand campaign, which includes TV, digital and Digital Out-of-Home (DOOH) elements.  The work culminates this week with the May 1st launch of five interactive dog parks in cities around the country, including a 64-foot digital interactive wall and massive vinyl display in New York's Columbus Circle...