Most Active Articles 2013-05-24T08:03:21.784-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:out-of-home-advertising Alison Levin alevin901 urn:com:businessweek:bx:article:197863110351827219-0c95595489cc7e86546a950ef46024a6 2013-03-21T16:08:46.789-04:00

Digital Signage Advertising: Insights and Analysis

Digital Signage Advertising: Insights and Analysis http://digitalsignageadvertising.wordpress.com/2013/03/15/dooh-aggregation-is-dead-long-live-dooh-ad-serving-platforms/ Nurlan Urazbaev nurazbaev479 39 38 0 1 urn:com:businessweek:bx:article:13850908589473609574-07377813aac5057cad72740c24a5498e 2013-02-21T13:18:07.575-05:00

ThinkNow Research is the leader in providing Hispanic market research and consumer insights.

ThinkNow Research is the leader in providing Hispanic market research and consumer insights. http://www.thinknowresearch.com/blog/why-hispanic-communities-should-be-the-foundation-of-your-hispanic-market-research/ Jesse Hernandez jhernandez571 5 5 0 0 urn:com:businessweek:bx:article:18237980150565705162-f733a064d7fead2ee864763821db04ce 2013-01-13T17:37:03.349-05:00

Spafax Networks’ Automated Platform Connects Buyers and Sellers of DOOH Media By Nurlan Urazbaev, editor of digitalsignagepulse.com In my October 02, 2012 article “Seven Hurdles to Success…“ I described the lack of comprehensive, reliable media-buying tools for placing digital signage DOOH campaigns and mentioned the “aggravation of aggregation”. I wrote, in particular: “The past three years…

Spafax Networks’ Automated Platform Connects Buyers and Sellers of DOOH Media By Nurlan Urazbaev, editor of digitalsignagepulse.com In my October 02, 2012 article “Seven Hurdles to Success…“ I described the lack of comprehensive, reliable media-buying tools for placing digital signage DOOH campaigns and mentioned the “aggravation of aggregation”. I wrote, in particular: “The past three years… http://digitalsignageadvertising.wordpress.com/2012/12/19/spafax-networks-automated-platform-connects-buyers-and-sellers-of-dooh-media/ Nurlan Urazbaev nurazbaev479 10 9 0 1 urn:com:businessweek:bx:article:6761272269336206155-13abb767b8add147d124ee140967e8c7 2012-12-14T04:16:02.895-05:00

A new breed of intelligent hyperlocal advertising system is making it easier for small businesses to engage with target consumers when they're most likely to make a purchase.

A new breed of intelligent hyperlocal advertising system is making it easier for small businesses to engage with target consumers when they're most likely to make a purchase. http://www.business2community.com/marketing/small-businesses-set-to-make-big-gains-from-hyperlocal-advertising-in-2013-0355750 Seb Jay sjay331 22 22 0 0 urn:com:businessweek:bx:article:14362401432577548110-f892351dae9567628f954b5f53180f31 2012-05-21T11:06:30.097-04:00

A new study released today by the Outdoor Advertising Association of American (OAAA) found Out-of-Home (OOH) advertising provides tactical and strategic additions to traditional media. The USA TouchPoints study, which captures consumer behavior in real time via participants' smartphones, also revealed that consumers experience Out-of-Home media in positive mindsets, May 8, 2012

A new study released today by the Outdoor Advertising Association of American (OAAA) found Out-of-Home (OOH) advertising provides tactical and strategic additions to traditional media. The USA TouchPoints study, which captures consumer behavior in real time via participants' smartphones, also revealed that consumers experience Out-of-Home media in positive mindsets, May 8, 2012 http://www.screenmediadaily.com/news-oaaa-outdoor-advertising-association-usa-touchpoints-smartphones-mobile-digital-signage-billboards-0014001859.shtml Lionel Tepper ltepper437 92 92 0 0 urn:com:businessweek:bx:article:5482676922903319445-669f203c367817f7f605fd8b0b7ad5ae 2012-10-23T19:46:29.370-04:00

I ran into an article that raised the question of ‘what is the right term’ for the medium, known as digital signage, digital out-of-home (DOOH), digital place-based media, screen media, and by many other names. The author touched upon a key issue. The lack of identity for the (digital signage) medium causes the following problems:…

I ran into an article that raised the question of ‘what is the right term’ for the medium, known as digital signage, digital out-of-home (DOOH), digital place-based media, screen media, and by many other names. The author touched upon a key issue. The lack of identity for the (digital signage) medium causes the following problems:… http://digitalsignageadvertising.wordpress.com/2012/10/15/identity-crisis-of-digital-signage-what-should-we-call-it/ Nurlan Urazbaev nurazbaev479 22 22 0 0 urn:com:businessweek:bx:article:5204331613815951775-dd30162a24ebca6eb1bd8d0e0351540c 2012-05-17T12:53:22.026-04:00

Tom interviews Julia Fitzgerald, Chief Digital Engagement Officer at Sears Holdings Corporation. She shares what worked and didn't work with the 2011 Sears QR Code Christmas Toy Sale campaign.

Tom interviews Julia Fitzgerald, Chief Digital Engagement Officer at Sears Holdings Corporation. She shares what worked and didn't work with the 2011 Sears QR Code Christmas Toy Sale campaign. http://tommartin.typepad.com/positive_disruption/2012/05/qr-code-case-study-sears.html?utm_source=BusinessWeek&utm_medium=aggregator&utm_campaign=SearsPost Tom Martin tmartin858 92 92 0 0 urn:com:businessweek:bx:article:4150751125212294467-600b353876cc97c41532670115fdaf81 2012-09-21T19:24:48.937-04:00

Watch this great video produced by BBR + Saatchi & Saatchi and see what their take is… We are in a connected world. We are adapting to connected consumerism. And… we are building models that connect the dots. An Omnichannel Marketing ...

Watch this great video produced by BBR + Saatchi & Saatchi and see what their take is… We are in a connected world. We are adapting to connected consumerism. And… we are building models that connect the dots. An Omnichannel Marketing ... http://digitalsignagepulse.com/news/what-is-integrated-advertising/ Nurlan Urazbaev nurazbaev479 13 13 0 0 urn:com:businessweek:bx:article:1350595115602703888-993df0c17f7011a2495e4a0a8304cb93 2012-02-28T09:31:11.001-05:00

Kinetic Worldwide, an out-of-home media agency and Joule, a mobile marketing agency, have released the results from a joint research project that looked into the connection between branded mobile content and out-of-home advertising campaigns, February 6, 2012

Kinetic Worldwide, an out-of-home media agency and Joule, a mobile marketing agency, have released the results from a joint research project that looked into the connection between branded mobile content and out-of-home advertising campaigns, February 6, 2012 http://www.screenmediadaily.com/news-kinetic-joule-mobile-marketing-digital-signage-out-of-home-advertising-campaign-0014001752.shtml Lionel Tepper ltepper437 79 79 0 0 urn:com:businessweek:bx:article:12693969295329310395-5171f8e03424643a2fb416629e42e83f 2012-10-08T18:22:32.596-04:00

In the first of a two part series, Digital Signage Media Analyst Nurlan Urazbaev and editor, Digitalsignagepulse.com writes here on the Seven Hurdles to Success: What Will It Take for Digital Signage To Break Into the Mainstream Media? . He (Nurlan) writes .. in the past few years the digital signage/DOOH industry has achieved several

In the first of a two part series, Digital Signage Media Analyst Nurlan Urazbaev and editor, Digitalsignagepulse.com writes here on the Seven Hurdles to Success: What Will It Take for Digital Signage To Break Into the Mainstream Media? . He (Nurlan) writes .. in the past few years the digital signage/DOOH industry has achieved several http://digitalsignagepulse.com/news/seven-hurdles-to-success-one-two-three/ Nurlan Urazbaev nurazbaev479 22 22 0 0 urn:com:businessweek:bx:article:15652689557402042845-1d6ef3589268bf35a142f2a9c82fac8b 2012-03-14T12:44:05.567-04:00

Benetton's Live Windows project created by Fabrica took home a Gold APEX Award in the Retail category at Digital Signage Expo's 3rd Annual APEX Awards held on March 8th at Caesars Palace in Las Vegas.

Benetton's Live Windows project created by Fabrica took home a Gold APEX Award in the Retail category at Digital Signage Expo's 3rd Annual APEX Awards held on March 8th at Caesars Palace in Las Vegas. http://digitalsignageuniverse.typepad.com/digital_signage_universe/2012/03/benetton-wins-top-prize-in-digital-signage-expos-apex-awards-retail-category.html Lionel Tepper ltepper437 6 6 0 0 urn:com:businessweek:bx:article:2994989501285810069-31101301c8b10f474a27c6b85bd64118 2012-03-14T12:35:49.180-04:00

Digital Signage Expo (DSE), the world's largest and longest running International Conference and Tradeshow dedicated exclusively to digital signage, interactive technology and digital out-of-home networks (DOOH), today announced that its ninth show held last week at the Las Vegas Convention Center has officially shattered previous records, set a new attendance milestone and reinforced DSE's position as the digital signage industry's preeminent show., March 14, 2012

Digital Signage Expo (DSE), the world's largest and longest running International Conference and Tradeshow dedicated exclusively to digital signage, interactive technology and digital out-of-home networks (DOOH), today announced that its ninth show held last week at the Las Vegas Convention Center has officially shattered previous records, set a new attendance milestone and reinforced DSE's position as the digital signage industry's preeminent show., March 14, 2012 http://www.screenmediadaily.com/nnews-digital-signage-expo-digital-out-of-home-interactive-touchscreen-multimedia-0014001804.shtml Lionel Tepper ltepper437 6 6 0 0 urn:com:businessweek:bx:article:14185546621794187515-2dbcfcd70593b6fd9821741bf4101d32 2012-09-21T20:21:55.457-04:00

I think that many readers already know Phil Cohen from his rants via Cohen on Content, but Cohen is really a very astute businessman: president and CEO heading and further developing networks under his Care Media Holdings, part of the industry’s most profitable verticals, the healthcare industry. Cohen – also currently vice-chairman of the Digital

I think that many readers already know Phil Cohen from his rants via Cohen on Content, but Cohen is really a very astute businessman: president and CEO heading and further developing networks under his Care Media Holdings, part of the industry’s most profitable verticals, the healthcare industry. Cohen – also currently vice-chairman of the Digital http://digitalsignagepulse.com/news/the-rant-stops-here/ Nurlan Urazbaev nurazbaev479 17 17 0 0 urn:com:businessweek:bx:article:1918342292025265702-da57e6ca5fe159e4fdc5d0e95a09bf42 2012-06-20T14:44:01.200-04:00

http://www.aonetwork.com/AOStory/Announcing-2012-OnMedia-100-Top-Private-Companies Ben Wallace bwallace620 28 28 0 0 urn:com:businessweek:bx:article:382618547267204418-e380220711403d0d82051c8ead6b0804 2012-09-21T19:37:57.241-04:00

Last week, Nielsen published an article analyzing how much consumers trust -- or don't trust -- various forms of advertising. Not surprisingly, word-of-mouth is way up at the top of the list at 92% trusted, while the category most related to our indust...

Last week, Nielsen published an article analyzing how much consumers trust -- or don't trust -- various forms of advertising. Not surprisingly, word-of-mouth is way up at the top of the list at 92% trusted, while the category most related to our indust... http://digitalsignagepulse.com/news/using-digital-signage-to-amplify-word-of-mouth-marketing/ Nurlan Urazbaev nurazbaev479 28 27 0 1 urn:com:businessweek:bx:article:6379549905512279986-90fdd3ea9f77bcc5f4acd07b22a395dc 2012-09-19T18:26:57.804-04:00

An expert digital signage consulant talks about the rise of digital menu boards.

An expert digital signage consulant talks about the rise of digital menu boards. http://digitalsignagepulse.com/news/digital-menu-boards-moving-the-needle-commentary/ Nurlan Urazbaev nurazbaev479 15 14 0 1 urn:com:businessweek:bx:article:11860069266200245331-f57d38274ed6e52f298078d7ff6085c4 2012-01-26T18:32:42.977-05:00

The Daffy's campaign wanted to show consumers what an 80% off discount really looks like. To demonstrate it they combined vivacious, scantily clad models with interactive digital signage. Pedestrians start the Peep Show by placing the palm of their hand on a motion sensor connected to the street-level window display. The current rises and then the fun begins. The models show us what they look like with only 20% of their clothing left on. Yes folks, the striptease is back!

The Daffy's campaign wanted to show consumers what an 80% off discount really looks like. To demonstrate it they combined vivacious, scantily clad models with interactive digital signage. Pedestrians start the Peep Show by placing the palm of their hand on a motion sensor connected to the street-level window display. The current rises and then the fun begins. The models show us what they look like with only 20% of their clothing left on. Yes folks, the striptease is back! http://digitalsignageuniverse.typepad.com/digital_signage_universe/2012/01/the-peep-show-returns-to-new-yorks-times-square-using-interactive-digital-signage.html Lionel Tepper ltepper437 11 11 0 0 urn:com:businessweek:bx:article:17742733069245858790-e92d8c76191114b8a3e569205536e23c 2012-03-14T12:36:17.392-04:00

Digital Signage Expo® (DSE), the world's largest and longest running International Conference and Tradeshow dedicated exclusively to digital signage, interactive technology and digital out-of-home networks (DOOH), last night announced the independently judged winners of its Apex & Content Awards for 2012 at its 3rd Annual Awards Dinner Sponsored this year by the Digital Signage Federation, March 9, 2012

Digital Signage Expo® (DSE), the world's largest and longest running International Conference and Tradeshow dedicated exclusively to digital signage, interactive technology and digital out-of-home networks (DOOH), last night announced the independently judged winners of its Apex & Content Awards for 2012 at its 3rd Annual Awards Dinner Sponsored this year by the Digital Signage Federation, March 9, 2012 http://www.screenmediadaily.com/news-digital-signage-expo-2012-apex-award-winners-zebra-dogg-interactive-benetton-fabrica-sun-life-arsenal-media-0014001801.shtml Lionel Tepper ltepper437 2 2 0 0 urn:com:businessweek:bx:article:4962333413441686970-2e5ffb71917b8702ac7d722c79df69d8 2012-05-21T11:08:37.792-04:00

Global digital out-of-home media (DOOH) revenues generated by digital place-based networks, billboards and signage operators, grew 15.3% to $6.97 billion in 2011 and are projected to expand 19.2% in 2012, according to new data released today by PQ Media, the leading provider of econometric research and consulting to the media, entertainment and communications industries. US DOOH operator revenue increased 11.2% in 2011, driven primarily by double-digit growth among digital billboard operators, while digital place-based networks grew at a high single-digit rate for the year, April 24, 2012

Global digital out-of-home media (DOOH) revenues generated by digital place-based networks, billboards and signage operators, grew 15.3% to $6.97 billion in 2011 and are projected to expand 19.2% in 2012, according to new data released today by PQ Media, the leading provider of econometric research and consulting to the media, entertainment and communications industries. US DOOH operator revenue increased 11.2% in 2011, driven primarily by double-digit growth among digital billboard operators, while digital place-based networks grew at a high single-digit rate for the year, April 24, 2012 http://www.screenmediadaily.com/news-pq-media-global-digital-out-of-home-media-advertising-forecast-billboards-digital-signage-dooh-revenue-0014001847.shtml Lionel Tepper ltepper437 42 42 0 0 urn:com:businessweek:bx:article:3721102419792537688-ebeb5fe81f87124295670229100474e1 2012-05-21T11:05:41.066-04:00

Play. It's good for you. That's the message stressed in Beneful Brand Dogfood's new integrated brand campaign, which includes TV, digital and Digital Out-of-Home (DOOH) elements.  The work culminates this week with the May 1st launch of five interactive dog parks in cities around the country, including a 64-foot digital interactive wall and massive vinyl display in New York's Columbus Circle subway station.  For the digital installations, Fallon worked closely with Inwindow Outdoor in New York, who designed feature 3D cameras and gesture recognition technology, May 8, 2012

Play. It's good for you. That's the message stressed in Beneful Brand Dogfood's new integrated brand campaign, which includes TV, digital and Digital Out-of-Home (DOOH) elements.  The work culminates this week with the May 1st launch of five interactive dog parks in cities around the country, including a 64-foot digital interactive wall and massive vinyl display in New York's Columbus Circle subway station.  For the digital installations, Fallon worked closely with Inwindow Outdoor in New York, who designed feature 3D cameras and gesture recognition technology, May 8, 2012 http://www.screenmediadaily.com/news-inwindow-outdoor-digital-signage-interactive-video-wall-new-york-city-columbus-circle-train-station-0014001858.shtml Lionel Tepper ltepper437 3 3 0 0 urn:com:businessweek:bx:article:5037197707573497884-41944605a3bf4f18bb12e6e57a443383 2012-06-20T14:40:40.733-04:00

We're extremely excited to announce an alliance with Telmar, the leading supplier of advertising and media information software and services. We are working together to create efficiency in media planning and buying. Stay tuned for more exciting details in the next coming months!

We're extremely excited to announce an alliance with Telmar, the leading supplier of advertising and media information software and services. We are working together to create efficiency in media planning and buying. Stay tuned for more exciting details in the next coming months! http://blog.domedia.com/2012/04/30/telmar-and-domedia-align-to-create-greater-efficiency-for-advertising-agencies-and-suppliers/ Ben Wallace bwallace620 14 13 0 1 urn:com:businessweek:bx:article:11126621114090079654-3f352d256734cfe62e12bcc3c6a4ba8b 2012-01-10T08:19:21.895-05:00

Touch Revolution Adds Multi-Touch Monitor Projected Capacitive Multi-Touch Monitor Available in 2- and 10-Finger Models, January 10, 2012

Touch Revolution Adds Multi-Touch Monitor Projected Capacitive Multi-Touch Monitor Available in 2- and 10-Finger Models, January 10, 2012 http://www.screenmediadaily.com/news-touch-revolution-multi-touch-wide-screen-display-monitor-digital-signage-kiosks-0014001704.shtml Lionel Tepper ltepper437 4 3 1 0 urn:com:businessweek:bx:article:17102692181587693989-50a41e6b35d40adc4ec4a6660389207b 2009-01-05T14:49:07.259-05:00

It’s unclear how much out-of-home advertising will be down, if at all, in 2009. Certain segments, which are helping to grow the scope of the business, are poised for healthy growth, including all digital components, led by cinema advertising and in-store networks, digital billboards and other alternative displays.

It’s unclear how much out-of-home advertising will be down, if at all, in 2009. Certain segments, which are helping to grow the scope of the business, are poised for healthy growth, including all digital components, led by cinema advertising and in-store networks, digital billboards and other alternative displays. http://hollywoodbranding.wordpress.com/2009/01/05/forecast-2009-for-out-of-home-media-it-looks-good/ Darryl Vaughns dvaughns603 126 123 2 1 urn:com:businessweek:bx:article:1424105295961513919-b4a9ca7d29268b16fba6886acca819b6 2012-02-28T09:12:24.896-05:00

London Fashion Week draws more than 5000 visitors from all over the world that include buyers, TV and radio crews, journalists and photographers to see 59 catwalk shows and 24 presentations that take place over 6 days. The direct value of the UK fashion industry to the UK economy is £21 billion. Designer labels such as Mulberry, Burberry and Alexander McQueen’s new diffusion line McQ will be featured across the week along event with highlights of the show's more than ten other top designers including Paul Smith, Jonathan Saunders, Matthew Williamson, Mary Katrantzou, Roksanda Ilincic, Meadham Kirchhoff and James Long.

London Fashion Week draws more than 5000 visitors from all over the world that include buyers, TV and radio crews, journalists and photographers to see 59 catwalk shows and 24 presentations that take place over 6 days. The direct value of the UK fashion industry to the UK economy is £21 billion. Designer labels such as Mulberry, Burberry and Alexander McQueen’s new diffusion line McQ will be featured across the week along event with highlights of the show's more than ten other top designers including Paul Smith, Jonathan Saunders, Matthew Williamson, Mary Katrantzou, Roksanda Ilincic, Meadham Kirchhoff and James Long. http://digitalsignageuniverse.typepad.com/digital_signage_universe/2012/02/vogues-london-fashion-week-commentary-goes-outdoors-using-digital-signage-billboard.html Lionel Tepper ltepper437 9 9 0 0 urn:com:businessweek:bx:article:1442331559714575835-1adf4ca9e82567c5a573ffe3694750c5 2009-02-07T00:24:10.070-05:00

Outdoor advertising has been around as long as advertising itself, but the old medium is showing new life. In fact, as digital, video and wireless technologies redefine the sector over the next few years, out-of-home will rank second only to...

Outdoor advertising has been around as long as advertising itself, but the old medium is showing new life. In fact, as digital, video and wireless technologies redefine the sector over the next few years, out-of-home will rank second only to... http://www.emarketer.com/Article.aspx?id=1005697 Darryl Vaughns dvaughns603 183 183 0 0