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OUT-OF-HOME ADVERTISING

Out-of-Home Advertising is any advertising that reaches the consumer outside of the house. This type of advertising has three general classifications: high impact; retail; and captive audience.

Out-of-Home Advertising is part of Business Exchange, suggested by Alison Levin. This topic contains 1,009 news and 90 blog items. Read updated news, blogs, and resources about Out-of-Home Advertising. Find user-submitted articles and reactions on Out-of-Home Advertising from like-minded professionals.

News

Recent news on this topic.

The Peep Show Returns to New York's Times Square Using Interactive Dig...more

The Daffy's campaign wanted to show consumers what an 80% off discount really looks like. To demonstrate it they...

4 Part Seminar at DSE 2012 Provides Comprehensive Program for Network ...more

Digital Signage Expo (DSE), the world's largest International Tradeshow and Conference dedicated exclusively to digital...

Century 21 Department Stores Expands Use of NCR Digital Signagemore

NCR Corporation has announced that Century 21, a discount designer department store chain, will expand its use of...

Digital Signage Expo Announces 2012 APEX Award Finalistsmore

Digital Signage Expo (DSE) has announced 33 finalists for its Apex Awards for 2012. The annual DSE Apex Awards honor...

Marks & Spencer London and Paris Locations Testing Digital Signage...more

London-based retailer, Marks & Spencer is working with NCR Corporation to trial new multimedia zones in its stores...

Samsung Adds 46-inch Transparent LCD Display, Ideal for Retail Display...more

Samsung Electronics Co., Ltd. has announced that it has started production of a 46-inch transparent LCD display panel...

Major Brands Testing Interactive Retail at NRF (Digital Signage Univer...more

Intel's booth at the NRF convention was jammed packed with people and new ideas for retail. NRF's Annual Convention and...

PRN and indoorDIRECT Form Joint Venture, PRN Takes 50% Ownership of in...more

Premier Retail Networks, LLC (PRN), a Technicolor Company and global leader in digital place-based media services, and...

Clear Channel and Times Square Alliance Unveil New Digital Billboardmore

Clear Channel Spectacolor has partnered with the Times Square Alliance to launch a new state-of-the-art digital...

DSE 2012 Adds Seminar on De-Mystify Planning and Buying Digital Place-...more

Digital Signage Expo (DSE) will present an all new four-part Advertising Agencies & Brand Marketers Seminar...

Touch Revolution Adds Multi-Touch Monitormore

Touch Revolution Adds Multi-Touch Monitor Projected Capacitive Multi-Touch Monitor Available in 2- and 10-Finger...

Stone Group and Signagelive Announce Partnershipmore

Stone Group, a leading IT provider and the UK's largest privately owned computer manufacturer, specializing in the...

NFC Technology Making Strong Impact on Retail Marketing as NFC-Enabled...more

QR code technology could soon become obsolete with the rapid adoption of Near Field Communication (NFC), and it's...

Ogilvy & Mather's CDO to Keynote CETW San Franciscomore

Customer Engagement Technology World (CETW) has announced that Brandon Berger, Chief Digital Officer, Worldwide of...

DSE 2012 New Digital Out-of-Home Networks Track Focuses on Advertisingmore

Digital Signage Expo (DSE) will present an all new four-part DOOH Networks Seminar Program that will focus on issues...

Daktronics Expands Digital Signage Network at HP Pavilion in San Josemore

San Jose Sharks fans and attendees of the many other events held at HP Pavilion in San Jose are getting an even more...

CBS Outdoor UK Partners with Blismobile, Bluetooth Advertising Network...more

CBS Outdoor UK has announced a partnership with Blismobile, a provider of location-based mobile marketing services, to...

Study Shows Shopping Malls Are Ideal Environment for Interactive Digit...more

Digital out-of-home advertising campaigns are achieving higher success rates in retail environments, specifically in...

Barneys Holiday Window Provides Lady Gaga Fans with an Interactive Con...more

Barneys New York Flagship store on Madison Avenue has unveiled a new interactive holiday window that provides fans of...

Report Say Almost 3 Million Interactive Kiosks Projected to be in Oper...more

ABI Research report says the number of interactive kiosks in operation will rise from approximately 1.

signagelive Expands Offerings at ISE2012, Integrated Systems Europe St...more

At this year's Integrated Systems Europe (ISE), signagelive, a leading digital signage developer, will be showing its...

Clear Channel Airports Renews Partnership with Harrisburg Internationa...more

Clear Channel Airports (CCA), the world's leading marketer of airport advertising has announced the multi-year renewal...

Outcast Partners with ECOtality to Launch Digital Advertising Network ...more

Outcast, one of the largest fuel television network at the pump, and ECOtality, a leader in clean electric...

Titan Piloting Digital Advertising Phone Kiosks In New York's Times Sq...more

Titan, a full service media company specializing in Out-of-Home advertising, has launched a pilot program that is...

Kinetic Launches Global Digital Out-of-Home Handbook, Covers Market Si...more

Kinetic Worldwide, one of the world's largest planner and buyers of Out-of-Home media, has announced the release of...

Top Sources: Out-of-Home Advertising

  • screenmediadaily.com
  • Advertising Age
  • MediaPost | Online Media News
  • Reuters
  • livemint.com
  • Globe Investor
  • Adweek Online
  • digitalsignageuniverse.typepad.com
  • MarketWatch
  • Mediaweek

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