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OUT-OF-HOME ADVERTISING
Out-of-Home Advertising is any advertising that reaches the consumer outside of the house. This type of advertising has three general classifications: high impact; retail; and captive audience.
Out-of-Home Advertising is part of Business Exchange, suggested by
Alison Levin.
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Forever 21, a fashion retailer that offers shoppers the latest in style and trends targeted at the youth market,...
JiWire, a leading location-based mobile media company reaching the On-The-Go Audience, has announced that it has...
Ford Motor Company and The Wall Street Journal Office Network (WSJON) are helping office commuters navigate their way...
SoloHealth, a developer of interactive health screening kiosks, is expanding the ad targeting capabilities of its...
JCPenney has announced the launch of a new mobile initiative that connects mobile commerce with social and instore...
Sort of. Quoth the CEO of digital agency Profero: Theres never been a better time to be in advertising and theres never...
Popular Science first recognized the potential of ecoATM more than a year ago as an early-stage incubator company of...
Automated Media Services has developed a video verification technology, PlayScan, that provides a continuously audited...
The nation's biggest out-of-home media companies are refusing to list and sell their inventory in Starcom's new...
Digital signage is a location-based industry. Every digital signage display, public or private, is tied to a physical...
According to a preliminary outlook delivered by PQ Media's CEO Patrick Quinn at the Customer Engagement Technology...
MaRS, a Toronto-based innovation center, is pleased to announce that Intel Corporation has acquired CognoVision, one of...
The Digital Place-based Advertising Association (DPAA) has announced that Health Media Network, Creative Media...
Corona has launched a multimedia campaign that uses social, mobile, and digital signage to promote its Corona Light...
Tronic Studios, a New York-based broadcast design and animation studio has developed high-resolution computer-generated...
America , the U.S. market leader in spectacular sign displays and a division of the world���s largest outdoor...
Customer Engagement Technology World (CETW) is unique event that combines convergent customer-facing touchpoints such...
Health Media Network (HMN), a leading place-based digital point-of-care media company, has announced from the floor of...
Astral Out-of-Home, a division of Astral Media Inc., and one of Canada's leading out-of-home advertising companies, has...
Clear Channel Outdoor has been named the Heart of Gold Sponsor by Heart Gallery NYC for their generosity and support in...
Multiple displays standing seven-feet tall have been arranged throughout the three-story, 24,000 square-foot retail...
Ecast has announced the hire of Christopher Goumas to the newly created position of Senior Vice President of Marketing...
The DPAA has announced their proposed recommendations for the standardization of video advertising formats to...
Approximately 155 million (67 percent of) U.S. residents aged 18 or older have seen an Out-of-Home (OOH) digital video...
Top Sources: Out-of-Home Advertising
- screenmediadaily.com
- Advertising Age
- MediaPost | Online Media News
- digitalsignageuniverse.typepad.com
- Reuters
- livemint.com
- Globe Investor
- Adweek Online
- MarketWatch
- digitalsignagepulse.com
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