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OUT-OF-HOME ADVERTISING

Out-of-Home Advertising is any advertising that reaches the consumer outside of the house. This type of advertising has three general classifications: high impact; retail; and captive audience.

Out-of-Home Advertising is part of Business Exchange, suggested by Alison Levin. This topic contains 1,048 news and 94 blog items. Read updated news, blogs, and resources about Out-of-Home Advertising. Find user-submitted articles and reactions on Out-of-Home Advertising from like-minded professionals.

News

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Cairo Journal: Billboard Blitz (Drink This!) Alters Landscape (Buy Tha...more

Tarek Waly, an architecture and heritage specialist who has worked with the government to write guidelines to restrict...

India's auto-rickshaws eyed as driving force in advertisingmore

the streets of virtually every village, town and city, the auto-rickshaw has not been widely exploited for its...

That's eye catchingmore

me. It doesn?t feel like sports.?? GRADE C (A for effort, though) John Brookhouse, graphic artist, global outdoor...

iXP Corporation Launches National Advertising Campaign Featuring Yogi ...more

Corporation, a prominent national provider of public safety and security solutions, announced it is launching a major...

Van Wagner Communications to Voluntarily Remove Supergraphics in the C...more

ANGELES--(Business Wire)-- In an unprecedented display of corporate social responsibility, Van Wagner Communications, a...

I-95 billboard features George Bush: `Miss Me Yet?'more

north of Minneapolis-St. Paul. ``It caused quite a stir,'' said Mary Teske, general manager of Schubert and Hoey...

POWERADE Teams up with Guillermo "Memo" Ochoa for First Ever...more

the field with our brands,' said Jose Serafin, senior brand manager, Hispanic Marketing, Coca-Cola North America.

AirMedia Announces New Share Incentive Plan Funded by CEO-Owned...more

years, especially during the economic downturn in 2009, has further strengthened our leading position in the air travel...

Clear Channel Outdoor Reports 1Q Resultsmore

V W X Y Z All Clear Channel Outdoor's CCO first-quarter results confirm our view that the outdoor advertising market is...

Bravo to push boat out for Spartacusmore

Roman "insult generator" and nationwide outdoor campaign. New media marketing will include a "battle...

LA prosecutors seek millions from giant sign firmsmore

Prosecutors in Los Angeles are seeking millions in penalties from an outdoor advertising company accused of posting...

UPDATE 2-Lamar sees Q2 revenue below expectations; shares dropmore

* Shares down 4 pct (Adds analyst comments, share movement) BANGALORE, May 6 (Reuters) - Billboard operator Lamar...

The 2010 OBIEs: Killer Creativemore

Out-of-home media may be evolving into other formats and adapting new technologies, but one thing has remained the...

OOH In Depth: Movie Mogulmore

Hall recalls. 'Digital really fixed all that. The ability to distribute via satellite allowed us to execute the...

Out-Of-Home Industry Leader Access 360 Media, Announces the...more

PR Newswire NEW YORK, April 30 Nation's Largest Out-of-Home Media Network for Shoppers Combines With Ground-Breaking...

Holiday Inn Says, 'Stay You'more

instance, Holiday Inn will air a TV ad for the first time. Other components include print, online and out of home...

MBTA billboard plan withdrawn after criticismmore

this month after scores of opposing views were voiced during a public hearing before the Department of Transportation?s...

RMG Builds Largest In-Flight Networkmore

RMG Networks, one of the consolidators in the growing digital out-of-home medium, can now lay claim to operating the...

PluggedIn: Gesture tech eyes growthmore

affordable,” said California-based GestureTek Chief Executive Vincent John Vincent. GestureTek is a leader in creating...

Six Flags Adds Digital Menu Screensmore

Six Flags Media Networks, the place-based advertising division of the theme park company, has formed a digital...

Nets' Second Season Beginsmore

its suites in the new arena and has launched a campaign to sell the remainder. That effort includes advertising on taxi...

Six Flags Adds DOOH Divisionmore

Six Flags Media Networks, the place-based advertising division of the theme park, announced Tuesday (April 20) it had...

Sex and drugs and cellphonesmore

Iggy Pop: Developing a lust for selling out? AFP/ A roundup of the week in advertising, including rumours of Iggy Pop's...

Bush nostalgia is already in full swing.more

s Bob Collins first reported the billboard's origins: Mary Teske, the general manager of Schubert & Hoey Outdoor...

Man watches Phoonk 2 alonemore

Coorgis are very brave and all these superstitious beliefs cannot cow us down," Pavin, who runs an outdoor...

Top Sources: Out-of-Home Advertising

  • screenmediadaily.com
  • Advertising Age
  • MediaPost | Online Media News
  • digitalsignageuniverse.typepad.com
  • Reuters
  • livemint.com
  • Globe Investor
  • Adweek Online
  • MarketWatch
  • digitalsignagepulse.com

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